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Mercedes Benz: Left Brain-Right Brain

February 22, 2011 at 13:01 · Filed under Print

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz
Published: February 2011

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mat said,

June 11, 2011 @ 14:27

cool but the text explanations aren’t necessary it’s pretty obvious enough without we were not born yesterday

www.GaVaL.net said,

October 4, 2011 @ 08:17

wow fantastic :)

Tracy said,

October 9, 2011 @ 05:47

this campaign is amazing. And “mat said” is wrong. The art is beautiful, but the words helps the individual to relate to the concept.

Zachary said,

October 11, 2011 @ 20:20

Where can I buy a large print of this without the Mercedes logo on it?

Deblyn said,

October 15, 2011 @ 05:34

my question exactly Zachary!
where / how?

Tracy said,

October 15, 2011 @ 16:04

Where can I buy a large print of this with/without logo…?

Leslie Topus said,

April 10, 2012 @ 00:59

I am a teacher of high school students. I would LOVE to have these posters for my classroom. Can you help me? Thank you! Leslie Topus

Zach said,

July 17, 2012 @ 00:19

http://img692.imageshack.us/img692/543/wallpaper1206472.jpg
this is one. the art brain.

Anonyme said,

November 27, 2012 @ 11:17

Nice pics. Thanks for uploading them on the Web.

Guys, honestly, do you really think advertising people are doing anything but creating beautiful lies? I don’t see any point in comparing Mercedes Benz cars to right-brain abilities…

Cars are not cool. Period.

People who are using Mercedez Benz cars and any other luxury products of the automotive industry are definitely right-brained. I bet most of them are carefully counting every bean in their pocket to get rich, ignoring the sufferings of other living things.

Advertising is a bad, bad thing. It is polluting our minds the way the oil industry is polluting our planet.

Grahame said,

January 22, 2013 @ 22:46

As an artist, this speaks to me. I disagree with Mat’s assessment. The words ARE necessary, but not as explanation. The words are poetry, an art form all of their own. I appreciate the paragraph about the Left Brain because I don’t function that way. I identify with every word in the Right Brain paragraph, because that’s me to a T.

This is artwork that inspires me to keep creating beautiful things, because that’s what the world REALLY needs.

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