Dank! 2nd Hand Furniture Shop: New ad
Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Luis Tauffer
Archive for February, 2011
Victory Shoes: Run smooth
Agency: Grey Worldwide, Duesseldorf, Germany
Creative Directors: Florian Meimberg, Torsten Pollmann
Art Director: Regner Lotz
Copywriter: Moritz Grub
Illustrators: Hajo Müller, Madlen Alex
AIK: Jinx Gothenburg
Brief
On 25th of August 2010 AIK played a match against Gothenburg. AIK wanted a campaign to promote the match, whilst allowing all Swedish AIK fans to participate.
Insight
The insight that led to the idea was that football players are often superstitious.
Idea
Is it possible to affect a football team by using superstition? The idea for a psychological experiment was born, and we involved AIK fans all over Sweden.
Campaign
The campaign was centered around the site jinxgoteborg.com. Here we asked AIK fans for bad luck symbols; black cats, ladders and mirrors. Fans could lend us their own, or donate symbols via SMS. With trucks full of symbols and voluntary AIK supporters, we travelled to Gothenburg – and set up bad luck-installations around the city. The Gothenburg citizens walked under ladders, broke mirrors and saw black cats crossing the street. Everything was filmed and streamed live to the site. Fans who donated symbols saw their own names tagged on the symbols. And finally, before a training session at Kamratgården we showed the Gothenburg players footage of the project.
Advertising Agency: Jung von Matt, Stockholm, Sweden
Art Director: Daniel Wahlgren
Copywriters: Kristin Bergem, Petter Dixelius
Creative Director: Johan Jäger
Planner: Leon Phang
Designer: Daniel Forero
Production Company: It´s Showtime
Digital production company: Awkward
Liwa Advertising: Recycle seal
When Liwa shifted its office to a new address, the agency came up with a unique way to use its existing stationery and make a statement at the same time. A ‘recycle’ seal was created with the new telephone and fax numbers plus a subtle environmental message.
Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Additional credits: Sagar Rege
Published: January 2011
Arab Business Machine, iPod nano: Teddy Bear Story
Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Marwan Saab
CGH / Art Director: Mansoor A. Bhatti
Copywriter: Bianca Bernstein
Account Director: Maysoun Hanna
Production Company: Boomtown Productions
Post Production Company: Boomtown Productions
Executive Producer: Shane Martin
Producer: Peter Simons
Editor: Suresh Nair
Director of Photography: Alesandro Martella
Music House: TripleScoopMusic.com
Singer: Jeff Lipinski
Song: Ghost
Teddy the Bear: Peter Simons
Published: January 2011
Pampaverde: Extra big burger
Advertising Agency: La Mesa, Santiago, Chile
Executive Creative Director: Sebastián Katz
Creative Director: Sebastián Katz
Art Directors: Jorge Llewellyn, Cristian Toffolo
Copywriter: Cristián Zarzar
Pattex: The Pattex Crane
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Art Directors: Andereas Balog, Marijo Sanje
Copywriters: Nicolas Becker, Lorenz Langgartner
Graphic Designer: Fabian Halder
Orange: Sports are moving in
Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Desmettre, Fabice Delacourt
Art Director: Raphael Halin
Copywriter: Benjamin Sanial
Assistant ad: Yves Sarhadian
Photographer: Ronan Merot
Retoucher / 3D: Asile
Account Managers: Alice Pigeon, Céline Veyrard
Published: December 2010
National Union of Journalists of the Philippines (NUJP): Camera Gun
“Over 100 journalists have been murdered since 2001. Help us stop the killings. www.NUJP.org”
Advertising Agency: BBDO Guerrero/ Proximity, Philippines
Account Director: Lynne Esguerra
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Art Director: Ley Mababangloob, Ian Sta. Maria
Copywriters: Eia Garcia, Jao Bautista
Producer: Al Salvador
Photographer: Abelardo Bagay
Retoucher: Manny Vailoces
Account manager: Lloyd Besin
Albert Dali: Good name
Advertising Agency: Lucifer Labs, Chennai, India
Copywriter / Art Director: Anantha Narayan
Volkswagen Golf: Silent band
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jamie Mietz
Copywriter: Peri van Papendorp
Directors: Peri & Jamie
DoP: Michael Cleary
Agency Producer: Iris Vinnicombe
Heineken: The Entrance
Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. Created by Wieden+Kennedy Amsterdam, the film’s hero demonstrates his legendary-ness by making the ultimate party entrance. ‘The Entrance’ sees the introduction of Heineken’s new universal tag line ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality.
Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriters: Roger Hoard, Carlo Cavallone
Broadcast Director: Erik Verheijen
Producer: Tony Stearns
Group Account Director: Clay Mills
Account Manager: Jasmina Krnjetin
Planning Director: Martin Weigel
Business Affairs Managers: Karen Crossley, Julie Balster
Digital Content Art Director: Philip Brink
Digital Content Copywriter: Hugo van Woerden
Digital Content Producer: Ross Plummer
“Making of” Videographer: Rene Pannevis
Production Company: Sonny
Director: Fredrik Bond
Producer: Alice Grant
Digital Content Director: Nick Rutter
Digital Content Photographer: Hugo Stenson
Digital Content Producer: Carla Genoud
Honda Jazz: This Unpredictable Life
Advertising Agency: Wieden + Kennedy, London, United Kingdom
Creative Director/ AD / Copywriter: Sam Heath, Chris Groom
Production Company: Nexus Productions
Director: Smith Foulkes
Agency Producer: James Guy
Harnn Massage Balm: Leg
“Deep relief.”
Advertising Agency: Y&R, Bangkok, Thailand
Creative Directors: Trong Tantivajakul
Copywriter: Denchai Kererug
Art Director: Nares Limapornvanich, Ratapon Houyhongtong
Photographer: Anuchai Sricharunputong, Nok
Remix Studio: Photographic Studio:
Remix Studio: Digital Imaging:
