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Archive for February, 2011

Pizza&Love: Pineapple, Sausage, Tomato

“Free Love. Pizza&Love. We make pizza not war.”

Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Directors: Jofre Biscarri, Carlos de Javier
Art directors: Iván Domingo, Jesús Navas
Copywriter: Sergi Pros
Illustrator: Javier Verdugo
Account: Walter Gilardo


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Leo Burnett Music Awards: Budapest

Advertising Agency: Leo Burnett, Budapest, Hungary
Creative Director: Vilmos Farkas
Art Director: Miklos Voros
Copywriter: Mate Nagy
Director of Photography: Andras Szoke
Director: Peter Marton
Published: February, 2011


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Citroën: The end

Advertising Agency: H, Paris, France
Worldwide Creative Director: Gilbert Scher
Creative Directors: Luca Cinquepalmi, Marco Venturelli
Art Director: Florence Vignon
Copywriter: Vanina Guillier
Director: Jacksonkarinja
Production compagny : Elegangz
Producer : Willy Morence
Agency Producer : Julie Malet, Christopher Thiery
Published: December, 2010


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TMF Travel: Push-up posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Advertising Agency: Duval Guillaume, Antwerp, Belgium


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Superette: Short shorts at Superette

With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creatives: Damian Galvin, Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard


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Nehru Zoological Park: Lion, Tiger, Bear

“Drive-through safari at Nehru Zoological Park.”

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Senior Creative Directors: Heeral Akhaury, Sukesh Kumar Nayak
Art Directors: Heeral Akhaury, Purwa Sali
Copywriter: Sukesh Kumar Nayak
Photographer: Photolibrary
Retoucher: Imagerom
Account Directors: Avni Pujara, Punya Pally


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AXA Bank: Giant QR Code

Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Art Directors: Ad Van Ongeval, Kristoff De Prins
Copywriters: Dieter De Ridder, Philippe Blonde
Production: Moker
Account Director: Dimitri Mundorff
Account Manager: Bart Verschueren, Kristoff De Coninck
Online: Christoph Boost, Stijn Janssens
Chief Technology: Steven Pauwels
Design: Wim Sels
Director / Video: Wouter Lierman


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Hyundai: Live Smart Holiday Card

“Wishing you a happy holiday many times over. In the spirit of sustainability, we’ve created a card that you can use again and again as gift tags to share with your family and friends.”

Advertising Agency: Innocean, Canada
Creative Director: Gary Westgate
Art Director: Damon Crate
Copywriter: Adrienne Annau
Illustrator: Nabil Elsaadi
Published: December 2010


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Cerveza del Cura: Saint, Lifeguard

“Beer prayer before the appearance of Saint Priest. There comes your time. In your hands we commend. All powerful we give you our souls. Do not forsake me now. I know I’ve taken many beers “Cerveza Cure”. Oh Saint Priest give me a soft headache. Let the sun shine late. Oh Holy, sorry for beers taken as well for coming beers. Cerveza del Cura. Confessed to find us.”

“Beer prayer to St. Lifeguard. Blessed are you among all women. Rather holy and not. Always willing to sacrifice for the ugliest. Blessed be your ability to pick up the fall that has taken too many beers “Cerveza del Cura”. Thy will be done when others have lost all shame.In your hands are the keys to every car and other things. Cerveza del Cura. Confessed to find us.”

Advertising Agency: Inbrax, Chile
Executive Creative Director: Pancho González
Creative Director: Gonzalo Bravo, Pancho González
Copywriter: Pancho González
Art Director / Illustrator: Gonzalo Bravo
Account Director: Carolina Pinheiro


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Pulp Books: Bar, Lunch, Boardroom

“Read yourself interesting. Pulpbooks.co.za. Let us recommend something.”

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey
Copywriter: Lee Naidoo
Photographer: Clive Stewart
Stylist: Mia Widlake
Retoucher: Rob Frew
Published: October 2010


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Tai Ching: Counterfeits

“Tai Ching. The Original Chinese.”

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Published: January 2011


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Jung von Matt: Anatomy of a great idea

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creatives: Daniel Forero, Leon Phang


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Topper: Campeao da América

“A jersey made of history is about to come. Visit the site camisadogremio.com.br and learn more about it.”

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Philippe Degen, Felipe Luchi
Art Director: Bruno Trad
Copywriter: Lígia Mendes
Illustrator: Gelmi / Estúdio de arte
Artbuyer: Mario Coelho
Graphic Producers: Ingo Santos, Matias Santos


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Volkswagen Passat: It gets into you

Advertising Agency: ACV Grey, Israel
Executive Creative Director: Tal Riven
Creative Director: Eran Talmor
Art Director: Lena Shein
Copywriter: Yael Apfelbaum, Nir Granot
Account Manager: Dani Brande
Account Supervisor: Tali Bielsky
Account Executive: Marina Chaperin
Agency Production: Meital Tzoref
Production: Paradiso
Post Production: JCS
Published: February 2011


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Prime: Couch, Plate, Watch

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Billy Mcqueen, Chris Schofield
Creative: Nick McFarlane, Josh Stuart
Head of Art: Nick Smith
Retoucher: Lightfarm
Photographer: Julie Marie
Illustrator: Glenn Chapman
Account manager: Katie Loverich


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Mirax Hobbies XL Puzzles: Green, Blue

Advertising Agency: JWT, Santiago, Chile
Creative Director: Sergio Rosati, Matias Lecaros
Art Director: Karl Neumann
Copywriter: Fernando Aljaro


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Hipoglos Baby Rash Cream: Dreams, Movie

“Nothing interrupts your dreams anymore. Hipoglos Baby Rash Cream.”
“Nothing interrupts your movie anymore. Hipoglos Baby Rash Cream.”

Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Director: Guy Costa
Art Director: Andre Sallowicz
Copywriter: Filipe Medici
Photographer: Alexandre Salgado
Illustrator: Alexandre Salgado


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Rádio Solar: Cucumber

Advertising Agency: Trópico Propaganda, Juiz de Fora, Brazil
Creative Director: Vinicius Zaghetto
Copywriter: Luiz Bianco
Art Director: Mauro Mendes
Additional credits: Pablo Peixoto, Adriano Souza, Diego Souza, Isabela Rezende
Published: September 2010


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