February 25, 2011 at 11:05 · Filed under Film, Web
Advertising Agency: Leo Burnett, Budapest, Hungary
Creative Director: Vilmos Farkas
Art Director: Miklos Voros
Copywriter: Mate Nagy
Director of Photography: Andras Szoke
Director: Peter Marton
Published: February, 2011
TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.
With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.
“Wishing you a happy holiday many times over. In the spirit of sustainability, we’ve created a card that you can use again and again as gift tags to share with your family and friends.”
Advertising Agency: Innocean, Canada
Creative Director: Gary Westgate
Art Director: Damon Crate
Copywriter: Adrienne Annau
Illustrator: Nabil Elsaadi
Published: December 2010
“Beer prayer before the appearance of Saint Priest. There comes your time. In your hands we commend. All powerful we give you our souls. Do not forsake me now. I know I’ve taken many beers “Cerveza Cure”. Oh Saint Priest give me a soft headache. Let the sun shine late. Oh Holy, sorry for beers taken as well for coming beers. Cerveza del Cura. Confessed to find us.”
“Beer prayer to St. Lifeguard. Blessed are you among all women. Rather holy and not. Always willing to sacrifice for the ugliest. Blessed be your ability to pick up the fall that has taken too many beers “Cerveza del Cura”. Thy will be done when others have lost all shame.In your hands are the keys to every car and other things. Cerveza del Cura. Confessed to find us.”
“Read yourself interesting. Pulpbooks.co.za. Let us recommend something.”
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey
Copywriter: Lee Naidoo
Photographer: Clive Stewart
Stylist: Mia Widlake
Retoucher: Rob Frew
Published: October 2010
Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Published: January 2011
“A jersey made of history is about to come. Visit the site camisadogremio.com.br and learn more about it.”
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Philippe Degen, Felipe Luchi
Art Director: Bruno Trad
Copywriter: Lígia Mendes
Illustrator: Gelmi / Estúdio de arte
Artbuyer: Mario Coelho
Graphic Producers: Ingo Santos, Matias Santos
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Billy Mcqueen, Chris Schofield
Creative: Nick McFarlane, Josh Stuart
Head of Art: Nick Smith
Retoucher: Lightfarm
Photographer: Julie Marie
Illustrator: Glenn Chapman
Account manager: Katie Loverich
“Nothing interrupts your dreams anymore. Hipoglos Baby Rash Cream.”
“Nothing interrupts your movie anymore. Hipoglos Baby Rash Cream.”
Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Director: Guy Costa
Art Director: Andre Sallowicz
Copywriter: Filipe Medici
Photographer: Alexandre Salgado
Illustrator: Alexandre Salgado