“A jersey made of history is about to come. Visit the site camisadogremio.com.br and learn more about it.”
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Philippe Degen, Felipe Luchi
Art Director: Bruno Trad
Copywriter: Lígia Mendes
Illustrator: Gelmi / Estúdio de arte
Artbuyer: Mario Coelho
Graphic Producers: Ingo Santos, Matias Santos
Advertising Agency: ACV Grey, Israel
Executive Creative Director: Tal Riven
Creative Director: Eran Talmor
Art Director: Lena Shein
Copywriter: Yael Apfelbaum, Nir Granot
Account Manager: Dani Brande
Account Supervisor: Tali Bielsky
Account Executive: Marina Chaperin
Agency Production: Meital Tzoref
Production: Paradiso
Post Production: JCS
Published: February 2011
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Billy Mcqueen, Chris Schofield
Creative: Nick McFarlane, Josh Stuart
Head of Art: Nick Smith
Retoucher: Lightfarm
Photographer: Julie Marie
Illustrator: Glenn Chapman
Account manager: Katie Loverich
Advertising Agency: JWT, Santiago, Chile
Creative Director: Sergio Rosati, Matias Lecaros
Art Director: Karl Neumann
Copywriter: Fernando Aljaro
“Nothing interrupts your dreams anymore. Hipoglos Baby Rash Cream.”
“Nothing interrupts your movie anymore. Hipoglos Baby Rash Cream.”
Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Director: Guy Costa
Art Director: Andre Sallowicz
Copywriter: Filipe Medici
Photographer: Alexandre Salgado
Illustrator: Alexandre Salgado
Advertising Agency: Trópico Propaganda, Juiz de Fora, Brazil
Creative Director: Vinicius Zaghetto
Copywriter: Luiz Bianco
Art Director: Mauro Mendes
Additional credits: Pablo Peixoto, Adriano Souza, Diego Souza, Isabela Rezende
Published: September 2010
“We’re ready for premature babies.”
Advertising Agency: Ogilvy&Mather, Istanbul, Turkey
Creative Director: Tibet Sanlıman
Art Director: Elif Seven
Copywriter: Özge Ceyrancı
Photographer: Candaş Arın
Producers: Okan Cezayirli, Selen Tezol
Published: September 2010
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz “Tatu”
Copywriter: Thiago Espeche
Illustrators: André Maciel, Cristiano Barros
BRIEF
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo.
SOLUTION
First, we spread a series of tickets in different places within’ São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight.
RESULTS
The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Luiz Sanches Sergio Mugnaini,
Art Director: Guiga Giacomo
Copywriter: Ricardo Wolff
Published: December 2010
“The art of peeling thinner.”
Advertising Agency: KNSK, Hamburg, Germany
Creative Directors: Tim Krink, Kay Eichner, Ulrike Wegert
Art Director: Julian Heidt
Copywriter: Dieter Kolaja
Illustrators: Julian Heidt, Albert Bauer Companies
Photographer: Peter Backens
Graphic Designers: Julian Heidt, Sarah Stowasser
Account Manager: Kirsten Kohls
Published: January 2011
Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal, Timsy Vadhani
Copywriter: Neeraj Sabharwal, Wayne Fernandes
Retoucher: Jose Basug
Photographer: Kundan Raut
Account manager: Rhea Advani
Here the Facebook App.
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?
Advertising Agency: Definition 6, Atlanta, USA
Advertising Agency: Net#work BBDO, Johannesburg, South Africa
Executive Creative Director: Rob McLennan
Creative Director: Jenny Glover, Brent Singer
Copywriter: Jeff Tyser
Art Director: Donovan Goliath
Illustrator: Jana Koos
Advertising Agency: DDB, Bogotá, Colombia
Creative Director: Juan Pablo Navas
Art Director: Juan Gabriel López
Copywriter: Ricardo Uribe
Photographer: Fernando Decillis
Photography Production: Mafla/DragonFilms
Postproduction/Retoucher: Masivo
Retoucher: Hector Gaitan
Spoof of The Economist Light Bulb ambient ad: http://www.ibelieveinadv.com/2006/08/the-economist-lightbulb/
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alex Schill, Henning Patzner, Ekki Frenkler
Art Directors: Jan Kromka, Stefanie Paulus, Andreas Kienle
Copywriter: Valerie Koch
Account Managers: Dorle Mietzner, Annemarie Möller, Chris Kunzendorf
Dummy artificier: Colin Patterson
Published: January 2011
