Lego: Star Wars
“Lego StarWars. Make your own story.”
Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem
Archive for February, 2011
Tropicana: Your Daily Ray of Sunshine
Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.
Advertising Agency: DDB, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
Published: February 2011
Tiger Vacuum Bottle: Camping, Truck, Snow
Advertising Agency: FP7/RUH, Riyadh, Saudi Arabia
Executive Creative Director / Art Director / Copywriter: Ahmad Beck
Art Director: Ramero Firmeza
Photographer: Steve Kozman
Retoucher: Amin Daw
Account manager: Mohammad Abdel Kader
Skoda Fabia: Monte Carlo
An international teaser poster campaign developed for dealers to use ahead of the 2011 Rallye Monte Carlo in order to create interest for the upcoming Special Edition Fabia Monte Carlo. The posters were also designed to act as giveaways during IRC events in which Skoda was participating.
Advertising Agency: Leagas Delaney, Prague, Czech Republic
Creative Directors: Hermann Waterkamp, Leonard Savage
Art Directors: Leonard Savage, Felipe Franco
Copywriter: Petr Cech
Illustrator: Mario Wagner
Photographer: Alex Rank
Published: November 2010
Gol Airlines: Mobile Checkin
Brief: Gol Airlines needed to communicate a new service. Now passengers can make
earlier check-in via iPhone or cellphone.
Solution: An ad that gives you a flying experience on the web. You had to type in your
cellphone number on the banner. Then you received a call and a voice gave
you the flight instructions. To control Gol’s airplane, you use the numbers
on your cellphone that worked as a remote control. You could fly over the
company destinations making maneuvers like dives and loops while you checked
tickets special rates.
Results: The ad remained on air for 5 days and had an average of 2500 calls per day.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Sergio Mugnaini, Luiz Sanches
Art Director: Guiga Giacomo
Copywriter: Luciana Haguiara
Technology: Yves Apsy, Daniel Carvalho
Mobile Tecnology: Pontomobi
Director of Tecnology: João Lopes
Published: December 2010
Smart: Balloon, Tree, Lung
Advertising Agency: Futatsu Industries, Oslo, Norway
Executive Creative Director: Aris Theophilakis
Art Directors: Frode Bjerved, Niri Bøyesen
Illustrator: Børge Brendenbekk
Okamoto Condoms: Numbers of Pleasure
“Nothing feels like everything.”
Advertising Agency: Nexogen, Singapore
Art Director: Stez Chong
Copywriter: Collin Kam
Published: June 2010
Mercedes Benz: Left Brain-Right Brain
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Published: February 2011
Tampax: Best Wishes
“Mother Nature please, the room is already paid. Our best wishes for Valentine’s day.”
Advertising Agency: Leo Burnett, Milan, Italy
Executive Creative Directors: Paolo Dematteis, Riccardo Robiglio
Creative Director: Anna Meneguzzo
Art Director: Matteo Fabi
Copywriter: Gianluca Sales
Photographer: Eolo Perfido
Art Buyer: Giada Cioffi
Account Director: Barbara Maggioni
Account Executive: Christian Harris
Grupo Vhiver: Two Sides
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Directors: Daniel Corrêa, Ricardo Matos
Copywriters: Lucas Antunes, Leandro Neves, Manuel Rolim
Production Company: Alterosa Cinevideo
Director: Thales Bahia
Co-director: Rafael Moraes
Director of Photography: Juarez Pavelak
Executive Producer: Isadora Lerman, Marcos Neto
Editor: Sopro
Visual Effects Company: Sopro
Assistant Editor: João Paz
Producer: Teresa Lamas
Audio Post Company: Neutra
Engineer: Robinson Matos
Music: Black is the color of my true love’s hair / Nina Simone, gently granted by Universal Music
Actress: Sara Antunes
Published: January 2011
Jornal de Noticias: Like
“JN. Official Sponsor of the 31st OPorto International Film Festival.”
Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Rodrigo Burdman
Copywriter: Samir Mesquita
Photographer: On Shot Estúdio
Other credits: Retoucher: Eduardo Firmino.
Published: February 2011
Goldbach Media: PocketCD App
URL to download the app: http://itunes.apple.com/us/app/pocket-cd/id411674963?mt=8
Creatives always have the same problem: is an idea really good, or should it land in the trash can? Stop relying on your gut feeling, speak your idea into the Pocket CD, and get an instant idea evaluation. You record your idea into your iPhone and then hold the phone over your head. After a few seconds of “processing” you either get a bright lit light bulb (a good idea) or an unlit lightbulb (a bad idea). More of a fun app then a serious one.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Executive Creative Director: Martin Spillmann
Creative Directors: Dan Strasser, Patrick Suter
Art Director: Oli Kreienbuehl
Copywriter: Reto Vogler
Photographer: Oliver Nanzig
Accounts: Rebecca Krausse, Nora Urscheler
Programming: Goldbach Mobile
Published: February 2011
AVIVA: Smash, Truck, Biker
Advertising Agency: CLM BBDO, Paris, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Victor Mutel
Copywriter: Vincent Cusenier
Head of Art: Sylvie Etchemaite
Post Production: Spark Link
Photography: Getty Images
Google: Chrome Demo Lab Site
URL: http://www.google.com/chromeos/demolab/
Advertising Agency: TEAK, USA
Creative Director: Greg Rowan
Associate Creative Director: Michael Chessey
Copywriter: Annie Sloan
Developer: Alex Fernandez
Video Post Production: Martin Strauss
Jeep: Puzzle
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Creative Directors: Chacho Puebla, Paulo Areas
Art Director / Digital Creative: Lucas Zaiden
Copywriter: Paulo Areas
Head of digital: Asier Garcia
Head of programming: Victor Moreno
Video Production: Embaixada
