In this new commercial for the Royal Dutch Guide Dog Foundation, we see a variety of dogs wearing the most fancy and expensive fashion items. They parade along the street as if it’s a catwalk. However, one accessory is clearly out of place, both in style and in price.
Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Shanta Schreuder
Copywriter: Karin Heinen
Agency Producer: Patrick Nelemans
Advertiser’s Supervisors: Ellen Greve, Monique de Jonge, Monique Velten
Production Company: Caviar
Producer: Monique van Beckhoven
Director: Paul Ruigrok
Music: The Soundworks Sound Design
Arrangement: Niels den Otter / Audentity
Post Production: Condor
Aired: December 2010
A global music video takeover across all channels was the inspiration for the glorious design mayhem and vivid pop culture referencing within the new Charles Barkley music video I May Be Wrong (But I Doubt It). With a wink and a nod to user-generated content, Superfad crafted 40 different scenes to illustrate the Spike Lee directed footage of NBA legend Charles Barkley who makes the hip hop scene with his Cool & Dre remix track.
Advertising Agency: Publicis, Seattle, USA
Chief Executive Officer: Bob Moore
Executive Creative Director: Andrew Christou
Group Creative Director/Art
Director: Rob Hollenbeck
Creative Director/Copywriter: Steve Williams
Director of Content: Jeff Beverly
Producer: Leslie DiLullo
Director of Business Affairs: Bonnie Thatcher
Production Company: Pony Show Entertainment
EPs: Susan Kirson and Jeffrey Frankel
Producer: Fern Martin
Director: Spike Lee
Director of Photography: Matthew Libatique
Animation/Design/Edit: Superfad
Creative Director: Justin Leibow
ACD: Jason Cook & Rich Scurry
Designers: Jason Cook, Rich Scurry, Andrew Zaozirny, Eileen Hsu, Clarice Chin, Allen Lau, James Levy, Adam Greene
3D Animation: Jake Portman, Andrew Soria, Nadia Tzuo, DeAndre Moore, Adam Greene
2D Animation/Tracking: Miles Kinghorn, Anastacio Gallardo, Isaac Woodby, Claudia Yi Leon, Andrew Soria, Jake Portman, Adam Greene, Nadia Tzuo, Rich Scurry
Editor: Charles Jensen
Executive Producer: Kevin Batten
Head of Production: Darren Jaffe
Producer: Sarah Casillas
Original Music: Cool & Dre
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam, Grant McAloon
Art Director: Steve Wakelam
Copywriter: Steve Wakelam
Agency Producer: Claire Seffrin
Director: Steve Rogers
Executive Producer: Michael Ritchie
Producer: Pip Smart
Creative Directors: Steve Wakelam/Grant McAloon
Strategic Planner: Nick Andrews
TV Production: Brenden Johnson/ Claire Seffrin
Business Director: Patrice Bougouin
Media Agency: Mediacom
DOP: Simon Duggan
Editor: Alexandre de Franceschi for Guillotine
Production Designer: Steven Jones-Evans
Post Production Company: Fin Design & Effects
Advertising Agency: DDB, Vancouver, Canada
Executive Creative Director: Frank Palmer
Creative Director: Dean Lee
Art Director: Colin Hart
Copywriter: Kevin Rathgeber
Agency Producer: Sue Bell
Director: Anthony Redpath
We created a multidimensional and interactive experience combining music and self expression in a unique way. We invited people to wash their Levi’s Square Cut jeans in sound in a special Sound Wash Machine in the Levi’s Soundwash Laundry using music the audience had mixed themselves from specially developed Soundwash laundry mixes. The idea extended across packaging, a Laundromat, online and mobile.
Advertising Agency: TBWA\TEQUILA, Hong Kong
Executive Creative Director: Mark Ringer
Group Creative Director: Esther Wong
Creative Director/ Art director: Ken Hui
Senior Copywriter: Mike Wu
Art Director: Jacqueline Hung
Producer: Daisy Chan
Director: Kevin Lei @ Fat Ball Slim
Digital Creative Director: Betty Ho
Production company: A Sound Device Company
Editor: Kevin Lei @ Fat Ball Slim
Photographer: Ricky Wong @ Redtangle Workshop
Photographer: Timon Wehrli @ Reddog Studio
Retoucher: Reddog Studio
Senior Digital Art Director: Liou Ming
Typographer: Joe Lee, Ken Hui, Jacqueline Hung
Flash Designer: Tony Mak, Victor Norgren, Lui Yuen Yi
The campaign needs to communicate that Levi’s® has an on trend, black-themed , head to toe collection that is well suited for night out / party occasions. The aim is to be consumer’s top of mind when choosing party wear for the festive season. Using the after dark concept, it serves to reinforce the brand character of sexy, confident & free thinking. Sleep all day, party all night. This campaign features youth that live like creatures of the night and being wild is in their blood. They don’t just enjoy the night, they rule it! To create an online interactive movie, in which consumers can decide the course of their story. They make the “rules” after dark. Results: Over 3 million views in Youtube and Tudou within 1 month.
Advertising Agency: TBWA\TEQUILA, Hong Kong
Executive Creative Director: Mark Ringer
Creative Directors: Ken Hui, Esther Wong, Betty Ho
Art Directors: Ken Hui, Jacqueline Hung, Joe Chow, Liou Ming
Senior Copywriter: Mike Wu
Flash Designer: Pan Wai Lam
Director: Raymond Lee / Workshop
Editor: Libby Wong / The Little
Published: December 2010
Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Andy DiLallo
Art Director: Masataka Kawano
Photographer: Danny Eastwood
Retoucher: James Lucas / Limehouse
Published: February 2011
The Challenge: To launch the Nissan 370Z in the region, we needed to engage young Arabs while playing up the car’s speed and agility.
The Opportunity: Online gaming is ranked as one of the top 3 activities for young users across the region. So we harnessed this opportunity to reach our target.
The Idea: To drive home the car’s features and activate our audience we created a Z Pilots – a social media based racing game. Players could race the 370Z against their Facebook friends on a track inspired by one of the world’s most iconic circuits – the Yas Marina circuit. The prize? The fastest of them all would win a Nissan 370Z driving experience at the actual Yas Marina Circuit along with a weekend’s stay on Yas Island.
The Results: After just 4 weeks, over 41,570 players from across the region raced against each other. On average, players spent over 6 minutes on the race track. The 5 fastest laps won the Yas Marina racing experience with a real 370Z. And the fever raced across the internet, with more hits than ever expected. Z Pilots created a solid fanbase for the 370Z. The brand established street cred among the young Arab audience. And the game is still running far beyond anticipation, attracting over 61,000 players from the region to date.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Head of Digital: Preethi Mariappan
Sr. Digital Art Director: Rafael Guida
Copywriter: Deger C
Graphics & Motion Designer: Balazs Szabo
Sr. Flash Developer: Sarabjeet Singh
Sr. UI Developer: Jerome Conde
Technical Lead: Navin Chauhan
Arabic Copywriter: Mohammed Shehebar
Account Director: Bassam Ayass
Sr. Account Executive: Tamer Girguis
The Challenge: Standard Chartered Bank wanted to promote their credit card benefits during the month of Ramadan.
The Opportunity: Rather than feeding people the same old clichés, we cut through the clutter of Ramadan advertising by tapping into the social aspect of the season. We chose to engage – not advertise.
The Idea: My Majlis is the world’s first game that brings the ‘Majlis’ or Ramadan tent experience to life. The game mirrors the real world ‘Majlis’ experience, bringing family and friends together virtually to relax and socialize. Fans create their own ‘Majlis’ or tent, purchase furniture, decorate and invite guests to visit, all using Standard Chartered credit cards. The most popular ‘Majlis’ rated by guests wins ‘Majlis’ experiences in real life.
The Results: In just 4 weeks, more than 15,277 fans played My Majlis, on average spending over 7 minutes per visit playing the game. The most popular ‘Majlis’ (with an impressive 2,006 guests) took home the big Eid getaway weekend prize! Not only did consumers share a social experience that was relevant to them, they also learned about the benefits of Standard Chartered cards through gameplay. In just a few weeks, Standard Chartered went from being just another bank to becoming the most socially engaged bank in the United Arab Emirates, with clear product benefits.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Head of Digital: Preethi Mariappan
Sr. Digital Art Director: Rafael Guida
Art Director: Rabih Najjar
Copywriter: Sajid Dadarkar
Graphics & Motion Designer: Balazs Szabo
Sr. Flash Developer: Sarabjeet Singh
Technical Lead: Navin Chauhan
Sr. Creative Director: Malek Atassi
Account Director: Ian Carvalho
Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Per Erik Jarl, Eirik Stensrud
Copywriters: Christian Hygen, Thomas Askim
Published: January 2011
Advertising Agency: DDB, London, United Kingdom
Creative Directors: Jeremy Craigen, Guy Bradbury
Art Director: Richard Denney
Copywriter: Dave Henderson
Director: Seb Edwards
DOP: Joost van Gelder
Aired: February 2011
Continuation of Deadline stop motion in 2009, this time sticky note stop motion develop to outdoors, and travel 11 cities around the world in 40 days by 2 people.
Director: Bang-Yao Liu
Photographer: Wei-Chieh Tseng
Music: Fran Chen
