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Archive for February, 2011

Mercedes-Benz: 20% less

“The writing used in this ad consumes 20 % less printing ink. A similar fuel saving can be achieved with the blue-efficiency engines of Mercedes-Benz.”

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss, Thomas Niederdorfer
Art Directors: Volkmar Weiss Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer, Lukas Grossebner


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Subaru: Sexy Comes Standard

Advertising Agency: DDB, Toronto, Canada
Art Director: Paul Riss
Copywriter: Matt Antonello
Additional credits: Andrew Schulze
Aired: February 2011


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jDate.co.il Online Dating: Bar

“jDate.co.il. Stop messing around.”

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Executive Creative Directors: Tal Raviv, Eldad Weinberger
Creative Director: Shahar Filler
Art Director: Dana Moshkowitz
Copywriter: Tal Menkes
Designer / Photographer: Eli Azarzar
Published: December 2010


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Fiat Ambulance Line: Iceberg

“You never know how big of a problem you will find. Introducing the fiat ambulance line.”

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Renato Butori, Alexandre Pagano, Henrique Del Lama
Copywriter: Mario Cintra
Illustrator: Vetor Zero
Published: January 2011


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Fiat Linea: Text messages

“Don’t read text messages while driving. Fiat Linea with SMS voice reader.”

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Rafael Costa
Published: 2010


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Copa Airlines: Escape the office

Escape the office. Copa Airlines.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Art Directors: Alejandro Benavides, Santiago Mesa
Copywriters: Alejandro Benavides, Mario Lagos
Post Production: Santiago Mesa


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Polish Humanitarian Action: Sea, City

Campaign for the Polish Humanitarian Action, an organization attending to social needs after natural disasters.

“The world is challenging you every second. Polish Humanitarian Action.”

Advertising Agency: Scholz&Friends, Warsaw, Poland
Creative Directors: Maciek Ufnalewski, Piotr Cedzyński
Art Directors: Karina Marczak
Copywriter: Weronika Zarebska
Illustrator: Sameer Kulavoor


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Aquafresh: Bunny, Snake, Gingerbread

The objective was to increase awareness to children’s dental care by executing serious of ads for Aquafresh kids tooth paste. The ads presents the dark side of sweets and candies but Aquafresh reminds
you that by using the product you can go ahead and allow your kids to enjoy hem. In another words, we are here to fight the dark side of candies.

Advertising agency: ACW Grey, Israel
Creative Director: Ida Markovits, Shani Gershi, Amir Ariely
Copywriter: Oded Kramer
Art Director: Karin Gross
Date of first release: 31st December 2010


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Times of India Kolam Festival: Rock vs Folk

“Margazhi Kolam Festival. Pit your wits against each other in the Times Margazhi Kolam contest. It’s your chance to create a Kolam that will emerge as the pride of Chennai. Win weekly prizes and be one among many to compete in the grand finale!”

Advertising Agency: JWT, Bangalore, India
Executive Creative Director: Senthil Kumar
Creative Director / Art Director: Rathish P Subramaniam
Copywriter: Kishore Mohandas
Illustrator: Rishidev
Published: January 2011


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Nickelodeon: Slime your class

Advertising Agency: Lemz, Amsterdam, The Netherlands
Creative Director: Peter de Lange
Art Director: Luiz Risi
Copywriter: Robin Stam
Photographer: Rene Bosch
Director: Michiel ten Horn
Interaction designer: Jeroen Bijl
Published: August 2010


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FPA: Remember wearing this?

Aids awareness campaign targeting people aged 50+.

Advertising Agency: tea, London, United Kingdom
Art Director: Chris Bishop
Copywriter: Stuart Fermor
Graphic Designer: Chris Bishop
Digital Artist: Chris Bishop


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bmt ­Bund Gegen Missbrauch der Tiere e.v. (Association against animal abuse): Fox

Advertising Agency: Draftfcb, Hamburg, Germany
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Vitali Nazarenus
Copywriter: David Akuffo
Photographer: Uwe Düttmann
Retouching: Peter Ruebenian
Music: Leenert Schrader
Editor: Philip Wachsmann
Web Developer: Jan Kuntoff (Freiland)
Published: January 2011


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SummerVille Resort: Umbrella

“Summer the whole year.”

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Marcelo Maciel
Copywriters: Rafael Nântua, Igor Moura


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Onida Mobiles: Boss, Mom, Girlfriend

“If you’re on the phone, you’re not watching the road. Issued in public interest by Onida Mobiles.”

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak.
Creative Directors: Kapil Tammal, O.R. Radhakrishnan
Art Directors: Kapil Tammal, Pramod Chavan.
Copywriter: Rahul Mathew
Photographer: Loh lin shan, Michael Loh
Digital Retouching : ImageRom, Malaysia
Published: 2010


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Happydent: Gandhi, Mother Teresa, Mandela

“Giving millions of reasons to smile.”

Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Anil Thomas
Art Director: Prem Shankar
Copywriter: Nikhil Narayanan
Copywriter: Suzanna Kurian
Art Directors: Suresh PV, Hari Prasad, Abhilash Divakar
Photographer: N Sugathan


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Newland Toyota: Schedule

“Isn’t it boring having to wait?
Schedule your Toyota service appointment and be attended right on time.
Book online: www.newland.com.br

Ad aired only on YouTube.

Advertising Agency: Slogan Propaganda, Fortaleza, Brazil
Creative Director: Sérgio Fiúza
Art Directors: Moésio Fiúza, Rodrigo Meireles, Edson Júnior
Copywriters: Gustavo Peixoto, Marcel Pinheiro, Pádua Sampaio
Published: February 2011


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Espire Condom: Balloons

“Have a safe Christmas.”

Advertising Agency: Adplanet, Singapore
Creative Director: TC Leo
Art Director: Tan Tin Yick
Copywriter: Joy Lee
Illustrator: Evan / Magic Cube
Photographer: Soon Tong / Calibre Studio
Published: September 2010


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Chronicart: Darwin

“What impact will new technologies have on human evolution?”

Advertising Agency: DRAFTfcb, Paris, France
Creative Director: Xavier Beauregard
Creative Team: Nicolas Hurez, Céline Artigau
Illustrator: Antoine Helbert
Account Supervisor: Pierre De La Caffinière
Advertiser’s Supervisor: Cyril De Graeve
Published: March 2009


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Chronicart: Rock baby

“Who are the star of tomorrow?”

Advertising Agency: DRAFTfcb, Paris, France
Creative Director: Xavier Beauregard
Creative Team: Céline Artigau, Nicolas Hurez
Photographer: Yann Le Pape
Account Supervisor: Pierre De La Caffinière
Advertiser’s Supervisor: Cyril De Graeve
Published: December 2009


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Wikipedia: Animals

“Don’t keep it to yourself. Spread your knowledge to millions on Wikipedia. Become an author at wikipedia.org. Wikipedia 10 years of contributions by people like you.”

Advertising Agency: Jandl, Bratislava, Slovak Republic
Creative Director: Pavel Fuksa
Art Directors: Pavel Fuksa, Matus Nemcik
Copywriter: Adam Rovny
Photographer: Miro Minarovych
Published: February 2011


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Lar Center Design & Decoration Mall: Living Chair

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Production Company: Vetor Zero / Animatorio
Director: Gabriel Nobrega
Published: February 2011


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SpareBank: The Student Smartphone Budget App

Listen to the songs here.

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Director: Per Erik Jarl
Copywriter: Christian Hygen
Published: January 2011


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