L’eXtas Condoms: Extra long condoms
Advertising Agency: Leo Burnett, Belgium
Art Director: Mathieu Dubray
Photographer: Opération Panda
Retouch: Opération Panda
Photographer Agency : Antichambre24
Archive for February, 2011
Kraft: The Secrets of Coffee Mailing
Coffee reveals coffee secrets The coffee calendar was a VIP mailing of the Kraft Foods Europe Coffee Category for internal and external stakeholders. The main goal was to surprise category experts and involve them. A strange Mailing: a white box with a seemingly blank calendar. The content becomes visible only after coffee powder is spread
over the pages and sticks to the glue-print. Visuals and copy appear – coffee secrets: strange facts, usages and effects. A random act of kindness well received and sure
to hang in offices for a year.
Advertising Agency: JWT, Hamburg, Germany
Creative Director: Till Hohmann
Art Director: Petra Sievers, Jens Klaar, Alexander Rötterink
Copywriter: Oliver Ramm, Tina Krahne
Illustrator: Jens Klaar, Cathrin Hoffmann
Production: Hammesfahr Vertriebs GmbH
Oral-B Essential Floss: Meat, Salat, Popcorn
“Not even the tiniest spot is hard to find.”
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Tony Goes
Art Director: Elias Carmo
Copywriter: Victor Martins
Illustrator: Pedro Jr
Photographer: Rogério Miranda
Published: October 2010
Puma: Love Run Position #1, Love Run Position #2, Love Run Position #3
Advertising Agency: Ogilvy, Melbourne, Australia
Executive Creative Director: Michael Knox
Art Director: James Barkley
Copywriter: Lenna Boland
Photographer: Cameron Grayson
Retoucher: Steve Simmonds
Greenpeace: The new Rainbow Warrior
URL: http://anewwarrior.greenpeace.org/
The Earth needs a new Warrior: it needs You. Greenpeace International launched a website created by DDB Paris, where friends, supporters and those on the look-out for an original gift that says “lets save the planet together” can purchase a piece of the new Rainbow Warrior. A unique 3d design allows visitors to explore all areas of the ship. There are thousands of items for sale – everything from shower heads to scuba gear, knives and forks to zodiac boats. Shoppers will be rewarded with a certificate of purchase and can have their name added to a dedication wall on the real Rainbow Warrior, currently in construction in Germany. The site also includes the architectural plans for the boat and allows visitors to follow construction live via a webcam installed at the shipyard.
Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Digital Producer: Julien Leguyader
Technical director: Ulysse Loreaux
Account Supervisors: Paul Ducre, Xavier Mendiola
Prod Company: Les 84 / Make me pulse
Sound Production: Panarama
3D modelisation: Virtek
Yamaha F40: Twins
“When twins are different. Yamaha F40 outboards. Three different characters, one range.”
Advertising Agency: DLV BBDO, Milan, Italy
Creative Director: Stefania Siani, Federico Pepe
Art Director: Nicola Cellemme
Copywriter: Pasquale Frezza
3D: Post Office
Published: Jan, 2011
Yamaha MultiCheck: Guaranteed Used Bikes
“Don’t take used stuff from strangers.”
Advertising Agency: DLV BBDO, Milan, Italy
Creative Director: Stefania Siani, Federico Pepe
Art Director: Nicola Cellemme
Copywriter: Pasquale Frezza
Photographer: Francesco Van Straten
Published: Jan, 2011
Nissan GT-R: Porsche killer
Advertising Agency: TBWA\Düsseldorf, Germany
Art Director: Simon Hattrup
Smart Fortwo Coupe: Cement Truck
To visually demonstrate the smart’s smallest turning radius, city cement trucks will be transformed into naturally rotating mobile billboards with a smart fortwo coupe on their spinning cement drums. To minimize the environmental footprint, the branded trucks will drive along already established routes (construction sites) which will pass through some of the city’s highly-trafficked areas. The initiative begins today and will continue for the next four weeks.
For updates on the trucks’ whereabouts, visit: www.facebook.com/smartcanada
And on Facebook, the first five people to take a photo of the cement truck and post it to smart Canada’s page http://www.facebook.com/#!/smartCanada will win 2 tickets to the Canadian International AutoShow in Toronto.
Advertising Agency: Proximity Canada/BBDO, Toronto, Canada
Creative Directors: John Gagne, Peter Ignazi, Carlos Moreno
Associate Creative Director: Rene Rouleau
Art Director: Rene Rouleau, Andrew Mowbray
Copywriter: Rene Rouleau
Photographer: Don Dixon
Production: Rosanne Woodley
Agency PR: Shari Balga
Account Director: Adam Lang
Account Supervisor: Nevena Djordjevic
Vice President, Account Director: Steve Groh
Fundacion Rio Baker: Huemul , Puma, Tero
“The dirty face of clean energy. With dams, patagonia is on it’s way to extinction.”
Advertising Agency: Ella Entro Por Mi Ventana, Chile
Creative Director: Daslav Maslov
Editors: Andres Tampassi, Monica Garcia
Art Director: Daslav Maslov
Illustration / Photography: Astro LC
Billionaire Magazine: Library, Impulse, Family Name
Advertising Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Copywriter: Meggy De Guzman
Art Directors: Joel Limchoc, Paul Anderson, Rizza Garcia
Producer: Al Salvador
Retoucher / Illustrator: Manny Vailoces
ALCC: Spider, Cockroach
“More than 80% of lumps are benign. Do not be afraid. Do a breast self-exam.”
Advertising Agency: DDB Mozambique, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Director: Victor Holanda
Copywriter: Cauby Tavares
Photographer: Estúdio Paredes
Published: December, 2010
Adidas: Fast World
Advertising Agency: 180, Los Angeles, USA
Production Company : Stardust Los Angeles
Director/Creative Director: Jake Banks
Executive Producer: Paul Abatemarco
Producer: Alex More
Editor: Mike Merkwan @ Stardust
Art Directors: Neil Tsai, Ling Feng, Jonathan Wu
Designers: Bill Bak, Lynn Cho, Juliet Park
3D Animators: Brandon Thomas, Joseph Andrade
Lead Compositor: Giancarlo Rondani
After Effects compositors: Trix Taylor, Chinfu Hsu, Marcel Pereira
2D character animators: Jason Brubaker, Yasmin Joyner, Jason Carpenter,
Jasser Membreno, Dominic Bisignano, Melvina Wong, Jahmad Rollins
Rotoscopers: Tiffany Germann, George Faul, Ivy Depies, Dana Robinson, Katia Levy
Mercedes-Benz: 20% less
“The writing used in this ad consumes 20 % less printing ink. A similar fuel saving can be achieved with the blue-efficiency engines of Mercedes-Benz.”
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss, Thomas Niederdorfer
Art Directors: Volkmar Weiss Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer, Lukas Grossebner
Subaru: Sexy Comes Standard
Advertising Agency: DDB, Toronto, Canada
Art Director: Paul Riss
Copywriter: Matt Antonello
Additional credits: Andrew Schulze
Aired: February 2011
