SpareBank: The Student Smartphone Budget App

February 15, 2011 at 13:01 · Filed under Web

Listen to the songs here.

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Director: Per Erik Jarl
Copywriter: Christian Hygen
Published: January 2011

Erotika Sex Shop: Kama Sutra

February 15, 2011 at 11:52 · Filed under Print

“Let your fantasies go out to play.”

Advertising Agency: Fields Comunicação, Brazil
Creative Directors: Pedro Henrique Garcia, Fernando Lopes
Art Director: Paulo Ribas
Copywriter: Erick Moneró
Illustrator: Hugo Araújo
Published: December 2010

Lee: Never wasted

February 15, 2011 at 11:34 · Filed under Ambient/Outdoor/Direct

With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags.

Advertising Agency: Happy Creative Services, Bangalore, India
Creative Director: Praveen Das, Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul
Illustrator: Vinayachandran
Designer: Viduthalai raj
Studio: Rama Krishna
Published: November 2010

Diesel: Kneej

February 15, 2011 at 11:19 · Filed under Ambient/Outdoor/Direct

Task at hand was to come up with an in-store promotion idea to run along the ‘Sex sells Unfortunately we sell jeans’ campaign to help increase sales. So we created the Knee.J, a spoof sex toy of sorts to be given away to all customers that ran a bill above $ 150. One day from running posters and e-mailers, the stores saw an instant increase in walk-ins. Customers were all eager to get their hands on the Knee.J. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.

Advertising Agency: Happy Creative Services, Bangalore, India
Creative Directors: Praveen Das, Kartik Iyer
Art Director: Praveen Das
Copywriter: Sanaa Abdussamad
Illustrator: Rishidev
Designer: Praveen Das
Studio Head: Rama Krishna
Account manager: Ravi Bhat
Published: May 2010

Diesel: Tears of Joy

February 15, 2011 at 11:18 · Filed under Ambient/Outdoor/Direct

Inspired from the dubious factoid that India has the largest number of Diesel fakes in the world, Diesel’s launch party in India was called the ‘Fake Party’. To invite the celebrities to this party we sent them ‘Tears of Joy’ — 100% Natural Crocodile Tears that was actually a bottle of glycerine. This unpretentious dig on the ever-socialising celebrity lifestyle established an instant connection with the celebrities. Some of them blogged about it, few asked for an extra piece to play a prank on their friends, and almost all of them turned out at the party to revel in its mad fun — this time, for real.

Advertising Agency: Happy Creative Services, Bangalore, India
Designer: Pradeep Kumar
Creative Directors: Kartik Iyer, Praveen Das
Copywriter: Gopi Krishnan M
Art Directors: Praveen Das, Pradeep Kumar
Illustrator: Rishidev R K
Studio: Rama krishna
Account Manager: Ravi Bhat

Canon PowerShot D10: There’s more under water

February 15, 2011 at 11:12 · Filed under Print

Advertising Agency: Giovanni+DraftFCB, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Henrique Del Lama
Copywriter: Marcelo Jun Sato
Illustrator: Henrique Del Lama
Art Buyer: Tina Castro

Jung von Matt: Trojan Art Director Recruiting

February 15, 2011 at 10:37 · Filed under Ambient/Outdoor/Direct

Jung von Matt is looking for Art Directors. To find them we used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So we integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried our massage precisely to our target group.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Matthias Grotter
Copywriter: Gert Schilling, Holger Diesinger
Photographers: Uwe Düttmann, Emir Haveric, Achim Lippoth, Igor Panitz, Ralph Baiker, Staudinger&Franke, Anke Luckmann, Alexandra Klever, Joe Hoelzl, Jan van Endert, Alex Rank, Martijn Oort, Jörg Rothhaar, Gregor Collienne, Camilla Armbrust, Revo
Published: November 2010

Land Rover: Snake

February 15, 2011 at 00:20 · Filed under Print

“Freelander 2 with panoramic sunroof.”

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Copywriter: Leandro Neves
Art Director: João Paz
Retoucher: Aderson Fagundes
Photographer: Pedro Gravatá

Blush Berlin: Photo Stand In

February 15, 2011 at 00:11 · Filed under Ambient/Outdoor/Direct

Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Carmen Gebhardt
Designers: Lea Brousse, Anica Schwarzer
Photography: Chris Hodbod

Diesel: Assland

February 14, 2011 at 15:34 · Filed under Film, Web

Diesel put the boot in again with this latest kick ass spot from Santo and Tomas Dieguez.

Advertising Agency: Santo, Buenos Aires, Argentina
Creative Team: Maximiliano Anselmo, Luigi Ghidotti, Pablo Minces, Tomás Quartino, Sebastian Wilhelm
Agency Producer: Ezequiel Ortiz
Director: Tomas Dieguez
Production: Punga
Producer: Ezequiel Ortiz
Music: Animal Music
Production: La Posta Cine
Executive Producer: Patricio Verdi Brusati, Pablo Tufaro
Animation Director: Pablo Tufaro
VFX: Edi Walger

BMW Cold Weather Tires: Cutting

February 14, 2011 at 15:23 · Filed under Ambient/Outdoor/Direct

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Associate Creative Director: Mike Sipley, Mike Dietrich
Art Director: Andrew Bernardi
Copywriter: Alex Manahan
Producer: Cecily Lo
Retoucher: Warren Hardy

Renault: Storks, Cherubim

February 14, 2011 at 15:18 · Filed under Print

“For clearer skies. Renault.”

Advertising Agency: Publicis, Caracas, Venezuela
Creative Director: Douglas Rios, Demian Campos
Art Director: Carlos Cadenas, Demian Campos
Copywriter:Jose Castro
Illustrator:Demian Campos
Photographer:David Gonzalez

Canon PowerShot D10: Choir, Miss, Family

February 14, 2011 at 13:55 · Filed under Print

“It’s more fun underwater. Canon PowerShot D10.”

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Beatriz Sanches
Copywriter: Guilherme Aché
Illustrator: Vega Überhauz
Published: February 2011

Batelco Directory: Hospital, Hotel

February 14, 2011 at 12:18 · Filed under Print

Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat
Agency Integrated producer: Mar Wai May
Photographer: Surachai Puthikulangkura
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Producer: Anotai Panmongkol
Production House: Illusion

Mercedes-Benz BlueEFFICIENCY: Bird, Leaf, Lizard

February 14, 2011 at 12:16 · Filed under Print

“The eco-sensitive BlueEFFICIENCY B-Class. One day, nature will return the favour.”

Advertising Agency: BBDO, Singapore
Creative Director: Danny Searle
Copywriter: Ravi Eshwar
Art Director: Brad Wilson
Copywriter: Boyd Champness
Retoucher: Marvin Yang
Photographer: Stryke and Eric Ng / Shooting Gallery Asia
Photographer: Andy Wee
Account managers: Edwin Tay, Jin Ooi

PETA: Veggie Love

February 14, 2011 at 08:56 · Filed under Film

PETA’s banned Super Bowl 2011 commercial.

KLM: Personal Space Experiment

February 14, 2011 at 01:34 · Filed under Web

KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera.

Advertising Agency: DDB (RAPP), Amsterdam, The Netherlands
Creative Directors: Robin Pas, Alfred Petrie
Art Director: Joost van Middelaar
Copywriter: Sander van de Vlasakker
Published: February 2011

Volkswagen BlueMotion: Dyer Island Conservation Trust, Mveledzo Community Organisation, Harvest of Hope, Save the Vaal Environment

February 14, 2011 at 01:26 · Filed under Print

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.

“It’s all about giving a little bit back. Eco-conscious BlueMotion technology.”

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt
Published: October 2010