“What impact will new technologies have on human evolution?”
Advertising Agency: DRAFTfcb, Paris, France
Creative Director: Xavier Beauregard
Creative Team: Nicolas Hurez, Céline Artigau
Illustrator: Antoine Helbert
Account Supervisor: Pierre De La Caffinière
Advertiser’s Supervisor: Cyril De Graeve
Published: March 2009
“Who are the star of tomorrow?”
Advertising Agency: DRAFTfcb, Paris, France
Creative Director: Xavier Beauregard
Creative Team: Céline Artigau, Nicolas Hurez
Photographer: Yann Le Pape
Account Supervisor: Pierre De La Caffinière
Advertiser’s Supervisor: Cyril De Graeve
Published: December 2009
“Don’t keep it to yourself. Spread your knowledge to millions on Wikipedia. Become an author at wikipedia.org. Wikipedia 10 years of contributions by people like you.”
Advertising Agency: Jandl, Bratislava, Slovak Republic
Creative Director: Pavel Fuksa
Art Directors: Pavel Fuksa, Matus Nemcik
Copywriter: Adam Rovny
Photographer: Miro Minarovych
Published: February 2011
Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Production Company: Vetor Zero / Animatorio
Director: Gabriel Nobrega
Published: February 2011
Listen to the songs here.
Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Director: Per Erik Jarl
Copywriter: Christian Hygen
Published: January 2011
“Let your fantasies go out to play.”
Advertising Agency: Fields Comunicação, Brazil
Creative Directors: Pedro Henrique Garcia, Fernando Lopes
Art Director: Paulo Ribas
Copywriter: Erick Moneró
Illustrator: Hugo Araújo
Published: December 2010
With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags.
Advertising Agency: Happy Creative Services, Bangalore, India
Creative Director: Praveen Das, Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul
Illustrator: Vinayachandran
Designer: Viduthalai raj
Studio: Rama Krishna
Published: November 2010
Task at hand was to come up with an in-store promotion idea to run along the ‘Sex sells Unfortunately we sell jeans’ campaign to help increase sales. So we created the Knee.J, a spoof sex toy of sorts to be given away to all customers that ran a bill above $ 150. One day from running posters and e-mailers, the stores saw an instant increase in walk-ins. Customers were all eager to get their hands on the Knee.J. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.
Advertising Agency: Happy Creative Services, Bangalore, India
Creative Directors: Praveen Das, Kartik Iyer
Art Director: Praveen Das
Copywriter: Sanaa Abdussamad
Illustrator: Rishidev
Designer: Praveen Das
Studio Head: Rama Krishna
Account manager: Ravi Bhat
Published: May 2010
Inspired from the dubious factoid that India has the largest number of Diesel fakes in the world, Diesel’s launch party in India was called the ‘Fake Party’. To invite the celebrities to this party we sent them ‘Tears of Joy’ — 100% Natural Crocodile Tears that was actually a bottle of glycerine. This unpretentious dig on the ever-socialising celebrity lifestyle established an instant connection with the celebrities. Some of them blogged about it, few asked for an extra piece to play a prank on their friends, and almost all of them turned out at the party to revel in its mad fun — this time, for real.
Advertising Agency: Happy Creative Services, Bangalore, India
Designer: Pradeep Kumar
Creative Directors: Kartik Iyer, Praveen Das
Copywriter: Gopi Krishnan M
Art Directors: Praveen Das, Pradeep Kumar
Illustrator: Rishidev R K
Studio: Rama krishna
Account Manager: Ravi Bhat
Advertising Agency: Giovanni+DraftFCB, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Henrique Del Lama
Copywriter: Marcelo Jun Sato
Illustrator: Henrique Del Lama
Art Buyer: Tina Castro
Jung von Matt is looking for Art Directors. To find them we used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So we integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried our massage precisely to our target group.
Advertising Agency: Jung von Matt, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Matthias Grotter
Copywriter: Gert Schilling, Holger Diesinger
Photographers: Uwe Düttmann, Emir Haveric, Achim Lippoth, Igor Panitz, Ralph Baiker, Staudinger&Franke, Anke Luckmann, Alexandra Klever, Joe Hoelzl, Jan van Endert, Alex Rank, Martijn Oort, Jörg Rothhaar, Gregor Collienne, Camilla Armbrust, Revo
Published: November 2010
“Freelander 2 with panoramic sunroof.”
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Copywriter: Leandro Neves
Art Director: João Paz
Retoucher: Aderson Fagundes
Photographer: Pedro Gravatá
Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Carmen Gebhardt
Designers: Lea Brousse, Anica Schwarzer
Photography: Chris Hodbod
Diesel put the boot in again with this latest kick ass spot from Santo and Tomas Dieguez.
Advertising Agency: Santo, Buenos Aires, Argentina
Creative Team: Maximiliano Anselmo, Luigi Ghidotti, Pablo Minces, Tomás Quartino, Sebastian Wilhelm
Agency Producer: Ezequiel Ortiz
Director: Tomas Dieguez
Production: Punga
Producer: Ezequiel Ortiz
Music: Animal Music
Production: La Posta Cine
Executive Producer: Patricio Verdi Brusati, Pablo Tufaro
Animation Director: Pablo Tufaro
VFX: Edi Walger
Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Associate Creative Director: Mike Sipley, Mike Dietrich
Art Director: Andrew Bernardi
Copywriter: Alex Manahan
Producer: Cecily Lo
Retoucher: Warren Hardy
