“For clearer skies. Renault.”
Advertising Agency: Publicis, Caracas, Venezuela
Creative Director: Douglas Rios, Demian Campos
Art Director: Carlos Cadenas, Demian Campos
Copywriter:Jose Castro
Illustrator:Demian Campos
Photographer:David Gonzalez
“It’s more fun underwater. Canon PowerShot D10.”
Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Beatriz Sanches
Copywriter: Guilherme Aché
Illustrator: Vega Überhauz
Published: February 2011
Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat
Agency Integrated producer: Mar Wai May
Photographer: Surachai Puthikulangkura
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Producer: Anotai Panmongkol
Production House: Illusion
“The eco-sensitive BlueEFFICIENCY B-Class. One day, nature will return the favour.”
Advertising Agency: BBDO, Singapore
Creative Director: Danny Searle
Copywriter: Ravi Eshwar
Art Director: Brad Wilson
Copywriter: Boyd Champness
Retoucher: Marvin Yang
Photographer: Stryke and Eric Ng / Shooting Gallery Asia
Photographer: Andy Wee
Account managers: Edwin Tay, Jin Ooi
KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera.
Advertising Agency: DDB (RAPP), Amsterdam, The Netherlands
Creative Directors: Robin Pas, Alfred Petrie
Art Director: Joost van Middelaar
Copywriter: Sander van de Vlasakker
Published: February 2011
BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.
“It’s all about giving a little bit back. Eco-conscious BlueMotion technology.”
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt
Published: October 2010
Advertising Agency: Euro RSCG, Zurich, Switzerland
Art Director: Rob Hartmann
Creative Directors: Frank Bodin, Axel Eckstein
Photographer: Oliver Nanzig
Published: December 2010
“More than 50.000 dogs are getting ready to be abandoned.”
Advertising Agency: cOOkies adv, Milan, Italy
Creative Directors: Francesca Mudanò, Alba Ronchi
Art Director: Andrea Di Castri
Copywriter: Massimo Guastini
Photographer: FM Photographers
Published: June 2010
On June 18th, 2006 a collective of football fans, journalists and advertisers issued a call to fight violence and racism in soccer through the operation “Football Résistance”. This year CLM BBDO is speaking out again with a new campaign entitled Split Personality. Carried by the magazine So Foot, the campaign spotlights the phenomenon of split personalities to raise football supporters’ awareness of violence and racism on the terraces.
Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager: Sacha Lacroix
Published: February 2011
Advertising agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Creatives: Emmanuel Bougneres, Benjamin Dessagne
TV Producer: Antoine Bagot
Head of digital and branded content: Frederic Levron
Director: Gustav Johansson
Production company: Moonwalk
Post production: Nightshift
Music production: Studios Appollo
“Briskets in red wine sauce”
Advertising Agency: Lowe, Warsaw, Poland
Creative Director: Kinga Grzelewska, Marcin Nowak
Art Director: Bart Bialy
Copywriter: Agata Rychlik
Photographer: Tomek Zieciowski
Postproduction: Piotr Holubowicz
Published: November 2010
“Hypersensitive Condom.”
Advertising Agency: Adplanet, Singapore
Creative Director: TC Leo
Art Directors: TC Leo, Tan Tin Yick
Copywriter: Joy Lee
Illustrator: Wishing Well
Photographer: Aaron Ang / Shooting Gallery
Published: September 2010
The 1 billionhungry project
THE PROBLEM: 1 billion people suffering hunger
THE IDEA: An on line petition to push politicians to act againsy hunger
THE GOAL: 1 million signatures, to be delivered in november to the world leaders
THE COMUNICATION PLATFORM:
To give birth to a global movement of angry people that will blow the whistle on hunger
Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale, Alessandro Sciortino
Copywriter: Alessandro Sciortino
Art Director: Francesco Basile
Sign the petition: http://www.1billionhungry.org
Advertising Agency: WMC/GREY, Prague, Czech Republic
Creative Director: Filip Kukla
Art Director: Pavel Hluchy
Account Director: Jan Kotek
Photographer: Jan Rambousek
Postproduction: Playground Postproduction
Published: July 2010
