In this new commercial for the Royal Dutch Guide Dog Foundation, we see a variety of dogs wearing the most fancy and expensive fashion items. They parade along the street as if it’s a catwalk. However, one accessory is clearly out of place, both in style and in price.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Shanta Schreuder
Copywriter: Karin Heinen
Agency Producer: Patrick Nelemans
Advertiser’s Supervisors: Ellen Greve, Monique de Jonge, Monique Velten
Production Company: Caviar
Producer: Monique van Beckhoven
Director: Paul Ruigrok
Music: The Soundworks Sound Design
Arrangement: Niels den Otter / Audentity
Post Production: Condor
Aired: December 2010