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Archive for March, 2011

Lacplesis: Bears

Advertising Agency: Astos Dizainas McCann Erickson, Vilnius, Lithuania
Creative Director: Nerijus Vegys
Art Director: Edgaras Morozas
Copywriters: Simona Kezyte, Audrius Puidokas
Director: Billy Pols
Production House: Grandma
Published: March 2011


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Viking I.Mow: Potato, Lazy, Slacker

“The new robotic mower I.Mow. It does everything while you do nothing.”

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Pascale Gayraud
Copywriter: Fabrice Dubois
Photographer: David Harriman


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2HA Winery: Riesling, Cabernet, Tabunello

“Grapes from a noble house.”

Advertising Agency: White Rabbit, Budapest, Hungary
Creative Directors: Levente Kovács, István Bracsok
Art Directors: István Bracsok, Viktor Uhrin
Copywriter: Levente Kovács
Illustrator: Viktor Uhrin
Photographer: Gábor Fiala
Published: February 2011


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Funda Mints: Ambulance, Police Car, Fire Brigade

“Emergy breath relief.”

Advertising Agency: D&H Blurb, New Delhi, India
Art Directors: Suresh Joshi, Swami Anand Tirth
Copywriters: Vaybhav Singh, Amit Karwasra
Post Production: Edmond Majhi, Dapinder Singh


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ÖAMTC Austrian Drivers Alliance: Parking Damage

“ÖAMTC. Our fully comprehensive car insurance also covers parking damage.”

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Art Director: Tolga Büyükdoganay
Copywriters: Tolga Büyükdoganay, Rosa Haider Merlicek
Photographer: Oliver Gast


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CTT Portuguese Mail: Mud print

Advertising Agency: Strat, Lisbon, Portugal
Creative Director: José Carlos Campos
Art Director: Rui Fazenda
Copywriter: Marco Pulido
Production: Formula P
Graffic Producer: Tereza Martinez
Published: November 2010


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Amnesty International: Slow-download films

Advertising Agency: DDB, Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes
Art Directors: Carlos Ramas, Rodrigo Fernandes
Copywriters: Giovanni Pintaude, Zsuzsa Rakosi
Published: October 2010


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Alliance Francaise French Film Festival: Cry, Bleed, Kiss

Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Director: David Joubert
Art Director: David Joubert
Copywriter: Bart Pawlak
Art Director: Chris Crawford
Account manager: Emma Boyle


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New Balance: Scale Test

Advertising Agency: Arnold Worldwide, Boston, USA
Chief Creative Officer: Pete Favat
Group Creative Director: David Register
Creative Directors: Mike Howard, Luke Perkins
Director: Ellen Kuras
Exec Agency Producer: Lance Acord
Art Director: Sara Rodriguez
Copywriter: Caroline Foss
Producer: Bill Near
Production: Park Pictures


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Maggi: Crane house, Ship house, Toll house

Advertising Agency: Publicitas/Publicis S&S, Ecuador
Creative Director: Mariano Ponzano
Art Directors: José Iturralde, Mariano Ponzano
Account Director: José Gabela


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The Economist: Bull, Judge, Ostrich

Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Director: Mel Harvey, James Purdie, Gregory Yeo
Copywriter: Dylan Kidson, Steve Hough, Sascha Kuntze
Designer: Leonardo Borges


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Frequency: Sounds

Advertising Agency: FP7, Cairo, Egypt
Creative Director: Hisham Kharma
Associate Creative Director: Montasser Khalil
Art Director: Fady Youssef
Copywriters: Sherif Doss, Omar Ahwani
Directors: Hisham Kharma, Montasser Khalil
Editor: Khaled Khidr
Sound Studio: Frequency
Sound Engineer: Hosny Ali
Published: 2011


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Midea Lighting: Sofa, Chair, Bed

“So lazy, immediately replaced!”

Advertising Agency: Guangdong Advertising, Guangzhou, China
Creative Directors: Lishan Chan, Zheng He
Art Director: Zhiliang He
Copywriter: Lishan Chan
Illustrator: Shaoxun Chan
Published: July 2010


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Liaison Dangereuse: Striptease shopping

The Brief: To increase Liaison Dangereuse sales on Valentine’s day.

The Solution: Seduction always works. What about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and providing a memorable striptease?

The Results: By creating a new way to sell online lingerie, we got free media coverage from the main websites, newspapers and magazines in Germany spreading the campaign. Our client gained additional traffic of 155% on the website pushing the sales by 50% during the promotion.

Advertising Agency: Serviceplan, Munich, Germany
Chief Executive Creative Director: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf


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I.A.R. (Recycling Environmental Institute): Sand Bottle

Work of a craftswoman who struggles to survive in the draught ridden Northeast region of Brazil.

Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fuku
Copywriter: Daguito Rodrigues, Charles Faria
Published: January 2011


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