“When you report everything can be seen.”
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art director: Felipe Gomes
Copywriter: Fábio Penedo
Advertised brand: Disque-Denúncia
Published: March 2011
“What trees dream about. Rolf Benz.”
Advertising Agency: Serviceplan, Munich, Germany
Chief Executive Creative Director: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Alexander Rehm
Art Director: Sophia Puck, Julia Koch
Copywriter: Frank Seiler
Account Executives: Anna Arnert, Sandra Stern
Published: January 2011
To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water. Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death. Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012. To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible. The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot. The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site, www.votregouttedeau.org, will gather signatures for the petition.
Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Illustrator: Clément Beauvais
Production Company: Hush, Nicolas Lhermitte, Arthur de Kersauson
Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Art Director: Matt Swinburne
Copywriter: Mike Felix
Production: PLAZA
Director: Dave Klaiber
Producer: Susannah DiLallo
Post Production: Cutting Edge
Editor: Danny Tait
Advertising Agency: Supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim
Creative Directors: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriters: Saeyoung Kim, Swan Song
Photographer / Filming : Kisam Kim
Others: Junghyun Kim, Youngtae Lee, Yeonyi Yoo
Published: August 2010
Director: Gustav Johansson
DP: Niklas Johansson / FSF
Typographer: Albin Holmqvist
Music: Magnus Lidehäll
Production: Camp David Film
Advertising Agency: Agence H, Paris, France
Executive Creative Director: Gilbert Scher
Creative Director: Marco Venturelli, Luca Cinquepalmi
Executive Producer: Christopher Thierry
Producer: Eric Britton
Director: Psyop @ Quad France
Creative Director: Laurent Ledru
Live Action Producer: Martin Coulais, François Lamotte
Director of Photography: Alex Lamarque
Visual Effects and Animation: Psyop
Creative Director: Laurent Ledru
Executive Producer: Kim Wildenburg
Producer: Blythe Dalton
Associate Producer: Minh Ly
VFX Supervisor: Chris Sage
Designers: Paul Cayrol, Georgia Tribuiani, Kenesha Sneed
Storyboard Artist: Joshua Wiesenfeld, Philippe Collange, Charles Ratterays
Editor: Brett Nicoletti
Matte Painters: Brendon Kachel, Andrew Park, Matt Conway, Eric Mattson
Lead Flame: Alex Kolasinski
Flame: Jodi Tyne, John Shirley, David Parker
Lead Desktop Compositor: Lori Miller
Compositors: Lane Jolly, Ryan Raith
Previz: Gregg Lukomski (Halon)
3D Lead: Chris Sage
Modelers: Wendy Klein, Julian Fitzgerald, Freddy Oropreza, Andrew Romatz
Rigger: Sean Kealey
Animators: Freddy Oropeza, Greg Gangemi, Matt Connoly, Yvain Gnabro, Yuchiro Yamashita
Lighter: Greg Gangemi
Roto: Krystal Chinn, Stephen Hollbrook
Trackers: Mark Lipsmeyer
Particles: John Sparks, Brian Alvarez, Wayne Hollingsworth
Editorial Company: Wizz France
Advertising Agency: Y&R, Warsaw, Poland
Creative Director: Michał Nowosielski
Art Director: Łukasz Słotwiński
Copywriter: Witek Koroblewski
Illustrators: Łukasz Słotwiński, Grzegorz Oleśniewicz
Published: February 2011
“Drugs take you to a way you may not come back. Nova Vida Rehab Center.”
Advertising Agency: Bronx Comunicação, Brazil
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriter: Fabio Duarte
Artbuyer: Gabriela Alberti
Ilustration: 6B Estúdio
Published: March 2011
Tastebuddies by Heineken is a concept that we created for Flow Festival in Helsinki. It was a show where two top designers with conflicting tastes were locked in a container. They got a a brief and 30 minutes to solve the problem. Did they walk out with a product that could actually be made? See the ideas and plenty of other stuff in campaign blog at tastebuddies.fi
Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen, Erkki Izarra
Art Director: Maria Fridman
Copywriter: Antero Jokinen, Erkki Izarra, Valtteri Väkevä
Agency Producer: Sami Alppiranta
Designer: Ville Kovanen
Illustrator: Parra (Pieter Janssen)
Agency Producer: Petra Hakala
Director: Miikka Lommi
Client: Ossi Ahto, Brand Manager
This new approach to anti-speeding messaging acknowledges the frantic world we live in and takes a holistic point of view to reducing speed. Culturally the campaign couldn¹t have come at a better time. The “Slow Movement” is gaining traction across the developed world. The campaign suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful.
Advertising Agency: 303, Perth, Australia
Creative Director: Lindsay Medalia
Art Director: Richard Berney
Copywriter: Dav Tabeshfar
Director: Corrie Jones
Production House: Zz Productions
Additional Credits:
Sound: Soundbyte
Music: Turning Studios
Edit / Post: Siamese
Published: March 2011
Objective
To create a menu card that is interesting enough for people to flip through. Usually people have their preferences clear in a bar, especially when it comes to alcohol. ‘first floor’ wanted to highlight their vast range of drinks through this menu card.
Idea
Full of stylised illustrations. This menu card not only gives one the options, it also presents real reasons to drink at ‘first floor’. It is a huiw)urous take on the advantages of drinking, especially at ‘first floor’. Which is located at the first floor of a building. This giving one, a birds eye view of the duli. Life downstairs. One is transported physically and mentally to a better world.
Result
‘First floor’ reported a drastic change in people’s ordering pattern. Regulars demanded drinks and cocktails they had never had before. While sharing a few jokes on the lighter side of life, as presented in the card. In fact, we were told hat a few menu cards were flicked from the bar too!
Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director, Asia Pacific: Prasoon Joshi
Creative Chief Director: Ashish Chakravarty
Creative directors: Tirtha Ghose, Nakul Sharma
Art Director: Partha Sengupta
Copywriter/Typographer : Annie Napolean
Illustrator : Partha Sengupta
Advertising Agency: The Raft, Wilmslow, UK
Creative Director / Art Director: Phil Howells
Copywriter: Martin Anderson
Production Company: Chief Productions
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Directors: John Battle, Jason Karley
Associate Creative Director: Phil Covitz
Executive Producer / Managing Director: Carol Lombard
Executive Producer: Helen Park, Christopher Coleman
Production Company: Person Films
Director: Michael Haussman
Executive Producer: Michael McQuhae
Director of Photography: Ben Seresin
Producer: Ron Mohrhoff
Production Designers: Jeremy Argue
Editorial: Union Editorial
Editor: Marco Perez
Executive Producer: Megan Dahlman
VFX / Finishing & Color Correction: Brickyard Lead
VFX Artist / Colorist: Beau Leon @ New Hat
VFX Supervisor: George Fitz
Producer: Diana Gomez
Music: Beacon Street Studios
Composers: Andrew Feltenstein
Senior Producer: Adrea Lavezzoli
Sound Design: Chris Winston
La Senza presents The Cup Size Choir. Seven girls with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a look, have a play at http://www.cupsizechoir.com
