In an effort to preserve the places they fly to, Star Alliance has donated seats to scientists and field workers to destinations all over the world. Andersen M were comminssioned by DDB, London, to create five films, which will run at the head of specially commissioned programmes by the National Geographic Channel, to highlight Star Alliance’s efforts at five specific destinations.
Advertising Agency: DDB, London, United Kingdom
Creative Director: Guy Bradbury
Art Director: Elliot Ryan
Copywriter: Danielle Emery
TV Producer: Anna-Louise Garner
Senior Account Manager: Tamsine Foggin
Production Company: Spank Films
Director: Andersen M Studio
Producer: Toby Courlander
Design and Animation: Line Andersen / Andersen M Studio
Photography and Lighting: Martin Andersen / Andersen M Studio
Sound Design: Mikkel H. Eriksen / Instrument Studio
Post Production: The Farm
Colourist: Perry Gibbs
Editor: Barney Jordan
CHALLENGE
To de-dramatize the somewhat embarrassing, if not plain awkward, moment when “rubber protection” needs to be discussed.
SOLUTION
Smutley. He does not discriminate. Smutley will have unprotected sex with anything on two legs, four hooves or a couple of flippers if the situation arises. But he’s only able to do this because he’s a cat with nine lives. The rest of us need to protect ourselves with condoms. Smutley’s hedonistic and dirty perversions have been paired with a 1920s black-and-white animation style. The juxtaposition between this basic style, the story and the music is both unexpected and engaging – it puts a smile on your face while reminding you to do the right thing.
Advertising Agency: Van Wanten Etcetera, Amsterdam, The Netherlands
Creative Directors: Markus Ravenhorst, Maarten Reynen
Art Directors: Maarten Reynen
Copywriters: Markus Ravenhorst
Illustrator: Souverein
Published: March 2011
Advertising Agency: DDB, London, United Kingdom
Creative Directors: Howard Willmott
Designer: Pete Mould
Copywriter: Andy McAnaney
Art Director: Christian
Advertising Agency: TBWA\PHS, Helsinki, Finland
Copywriter: Ilkka Ruotsalainen
Art Director: Jouni Seppänen
Production Art Director: Lauri Boren
Account Director: Mia Selroos
Project Manager: Sanni Tiivola-Jurvainen
Others: Jenny Lundqvist, Elisa Konttinen
Director: Dome Karukoski
Production Company: Nitro
Wrangler and stunt people share a common history. Westerns were the original Action Movies and the first stunt people were rodeo riders – Wrangler’s earliest clientele. The new campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people — a breed of heroes who embody Wrangler’s message: We Are Animals.
Advertising Agency: Fred & Farid, Paris, France
Creative Director: Frederic Raillard
Photographer: Cass Berd
DoP: Keith Leman
Stuntman: Adam J Miller
Marketing Director Wrangler EMEA: Adam Kakembo
“Abandoning makes the violence almost invisible. Don’t let it become something usual. Animals can’t speak, but they express themselves.”
Advertising Agency: Oxxy Propaganda, São Paulo, Brazil
Creative Director: Marcio Pelense
Art Director: Marcio Pelense
Copywriter: Fernando Duriguello
Digital artist: Fujocka
Published: Februrary 2011
Advertising Agency: EVB, San Francisco, USA
Creative Director: Stephen Goldblatt
Art Director: Geno Burmester
Copywriter: Ryan Durr
Production Company: Partizan Entertainment
Director: Hiro Murai
Executive Producer: Craig Batzofin
Broadcast Producer: Patti Bott
Digital Producer: Chris Chavkin
Dir. Account Services: Cary Savas
Account Manager: Emily O’Hara
Dir. of Technology: Aaron McGuire
Published: March, 2011
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Todd Tilford
Creative Director: Luis Romero
Associate Creative Director: Jon Kallus
Copywriter: Jon Kallus
Art Director: Luis Romero
Director of Broadcast Production: Bennett McCarroll
Agency Producer:Matthew Flaherty
Director of Music Production:Josh Rabinowitz
Music Producer: Don McNally
Production Company: Biscuit Filmworks
Director: Tim Godsall
Director of Photography: Darko Suvak
Editor: Geoff Hounsell
Editorial Company: Arcade Edit
Animation: The Mill
Creative Director: Ben Smith
Sound Design: Sound Lounge
Sound Designer: Phillip Loeb
Talent: Tim Murphy
Advertising Agency: Rediffusion Y&R, Gurgaon, India
National Creative Directors: Meenaxi Achan, N padmakumar
Executive Creative Director: Ambika Soni
Art Director: Rakesh Jha
Copywriter: Hassan Danish
Photographer: Image courtesy photolibrary
CGI: Mao Lin
