Advertising Agency: Publicis, Tel Aviv, Israel
Chief Creative Officer: Enon Landenberg
Creative Director: Dudu Dahan
Account Supervisor: Danit Raz
Account Manager: Ofri Liran
Art Director: Yaron Sagy
Copywriter: Yulia Flerov
Web Designers: Ilia Guseinov & Eran Yammer
Programmer: Odelia Talgawker
Technological Developer: Ofer Leshem
Content Media Managers: Idan Kligerman, Yuval Gross
Advertising Agency: Euro RSCG, Milan, Italy
Art Directors: Antonio Campolo
Copywriter: Luigi Fattore
Illustrator / Photographer: Alessandro Dalla Fontana
Published: January 2011
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Creatives: A. Kalchev, S. Zabetti
Agency Producer: J. Mathiot
Account Director: Stéphane Hardel
Account Manager: Fabien Donnay
Account officer: Hélène Lardier
Production : Henry
Directors: Pleix
Construction of the boxes: Guillaume Amossé
Advertising Agency: DDB, Brussels, Belgium
Art Director: Paul-Henri Guilmin
Copywriter: Bill Bilquin
Directors: Félix Lajeunesse, Paul Raphaël
Executive Producer: Mitchel Elsen
Producer: Frederik Zaman
Agency Producer: Brigitte Verduyckt
Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Director: Bruno Brasil
Copywriters: David Romanetto, Luiz Kanadani
Illustrator: Mockup 10
Photographer: Leandro Texeira
Published: February 2011
Advertising Agency: JWT, Paris, France
Executive Creative Director: Ghislain De Villoutreys
Art Director: Damien Lecocq
Copywriter: Jérémy Prevost
Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen,Tony Li
Copywriter: Wendy Wang
Illustrator / Photographer: Chen Lei
Published: March 2011
Advertising Agency: TBWA, Finland
Creative Director: Erkko Mannila
Copywriter: Ilkka Ruotsalainen
Art Director: Jouni Seppänen
Production AD: Lauri Boren
Account Director: Reino Tikkanen
Account Manager: Karolina Mattsson-Nordberg
Photo / CGI / Retouching: Fake Graphics
Objective: ‘First Floor’-a pub located in Asia’s largest IT hub Nehru Place, Delhi. Around 2 million visit this marketplace everyday. Despite this large plausible customer base ‘FIRST FLOOR’ remained lost amongst zillions of shops. The challenge was to make consumers take notice of ‘First Floor’ and direct them to it.
Creative Solution: Nehru Place is infested with billboards and posters. The regulars have learnt to ignore them. These have turned into blind spots. Any traditional medium would just not have attracted any attention in this environment. So we got the Human Direction Signs drunk ! For one week, everyday 7 human direction signs, pretended to be happily passed out at variuos places across the market, with t-shirts stating the ‘distance’ and ‘direction’ to ‘First Floor’.
Result: This unusual sight was hard to miss. On a hot drab afternoon this quirky vision attracted several people towards it. Passerbys took a break, relating to the visual of the happy drunken tippler, some following these milestones right up to the pub. The bar became a topic of discussion amongst the crowds and began attracting consumers as an availble hangout destination. ‘First Floor’ reported a 62% increase in footfalls within a fortnight. The drunken direction signs were much talked about and the pub has got an excellent word of mouth publicity going on till date.
Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Tirtha Ghose, Nakul Sharma
Art Director: Partha Sengupta
Copywriters: Annie Napolean
Photographer / Cameraman: Biplob Sardar
Advertising Agency: Leo Burnett, Thailand
Creative Director: Sanpathit Tavijaroen
Art Director: Park Wannasiri
Copywriter: Puttipong Pattanapongsagorn, Chanwit Nimcharoen
Producer: Sompetch Nuntasinrapachai
Account Service: Suthasi Sukpornsinchai, Phatarada Tritiprungroj
Directed by: Matt Devine of The Glue Society
D.O.P: Geoffrey Simpson
Producer: Alice Grant
Production Company: Revolver Film
Advertising Agency: Try, Oslo, Norway
Creative Director: Petter Bryde, Thorbjørn Ruud
Art Directors: Thorbjørn Ruud, Lars-Kristian Harveg, Markus Lind
Copywriters: Petter Bryde, Eva Sannum, Jonas Grønnern
Retouching: Thomas bråten, Ole Jakob Skattum
Additional Credits: Mobiento
Advertising Agency: Draftfcb+Shimoni Finkelstein Barki, Israel
Executive Creative Director: Kobi Barki
Associate Creative Director: Liat Tsur
Art Director: Yael Peleg
Photography: Israel Cohen
Published: December 2010
Advertising Agency: JWT, São Paulo, Brazil
Creative Director: Mario D’Andrea, Roberto Fernandez, Fábio Brandão, Rinaldo Ferrarezi
Art Director: Silvio Medeiros, Diego Lauton
Copywriter: Guilherme Nesti, Leandro Pinheiro
Digital Artist: Silvio Medeiros
Advertising Agency: Young&Rubicam, Paris, France
Creative Director: Les Six
Creatives: Stéphane Santana – Eric Esculier
Director: Kristoffer Borgli
Agency Producer: Nicolas Gilliot
Production Company: Rods Films
Executive Producer: Alexandre Richardot
Producer: Maxime Bouyer
DOP: Christophe Guyon
1rst AD: Gary Brocaud
Electrics: SImon Legeay, Jean Pierre Garbin
Art Director: Emeline Stranart
Art Assistant: Christophe Ropers
Production Manager: Arnaud Lemene
Wardrobe: Dominique Serret
HMC: Carole Nicolas
Casting Director: Alexis Millet
Talents: Thierry D’Armor, Patrick Dross
Editor: Mikael Svartdahl
Colourist: Camilla Holst Vea and Julien Alary
Sound Design: Daniel Angyal (Oslo) ⎮ Kouz Production (Paris)
Music: Caleson
Flame Artists: Adrien Servadio ⎮ Korentin Le Gallou (@ BUF)
“Feel like you are the only woman in the world.”
Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Hakan Yegen
Copywriter: Yavuzhan Gel
Art Director: Firat Yildiz
Retoucher: Firat Yildiz
Account manager: Isil Uygur
