Advertising Agency: FP7, Cairo, Egypt
Creative Director: Hisham Kharma
Associate Creative Director: Montasser Khalil
Art Director: Fady Youssef
Copywriters: Sherif Doss, Omar Ahwani
Directors: Hisham Kharma, Montasser Khalil
Editor: Khaled Khidr
Sound Studio: Frequency
Sound Engineer: Hosny Ali
Published: 2011
“So lazy, immediately replaced!”
Advertising Agency: Guangdong Advertising, Guangzhou, China
Creative Directors: Lishan Chan, Zheng He
Art Director: Zhiliang He
Copywriter: Lishan Chan
Illustrator: Shaoxun Chan
Published: July 2010
The Brief: To increase Liaison Dangereuse sales on Valentine’s day.
The Solution: Seduction always works. What about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and providing a memorable striptease?
The Results: By creating a new way to sell online lingerie, we got free media coverage from the main websites, newspapers and magazines in Germany spreading the campaign. Our client gained additional traffic of 155% on the website pushing the sales by 50% during the promotion.
Advertising Agency: Serviceplan, Munich, Germany
Chief Executive Creative Director: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Work of a craftswoman who struggles to survive in the draught ridden Northeast region of Brazil.
Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fuku
Copywriter: Daguito Rodrigues, Charles Faria
Published: January 2011
“It doesn´t matter what your business is about, carry it in a DFM.”
Advertising Agency: EURO RSCG, Colombia
Creative Director: Mario Garcés
Art Director: Nicolás Lozano
Copywriter: David Castro
Published: January 2011
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Creatives: Tashi Bharucha, Clement Reynaud, Alexandre Hervé
Account Supervisor: Vincent Léorat
Advertiser’s Supervisor: Antoine Michel
Prod Company: Atelier Vertigo
Director: Tashi Bharucha
Sound Production: Studio 5
Artist: Eklips
Aired: January 2011
“When you see a tuna, think panda. The bluefin tune is now critically endangered to the point of extinction. Industrial overfishing, fueled by the voracious appetite for tuna in several parts of Asia, is killing off the remaining breeding populations. Act quickly to save what’s left. Don’t sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org”
Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan
In Germany, the creative copytest is a common tool used by agencies to give beginners an opportunity to demonstrate their talent when applying for their first job.
But how should the copytest be redesigned if an advertising agency wants to recruit fresh talent from Generation Facebook? As an app, of course.
We developed the first global copytest app.
Utilising the breadth of iPhone functionality, our app provides a relevant, playful and fully interactive insight into the world of advertising. Write and insert a headline directly into a press ad. Insert a Claim into a TV spot. Attempt Longcopy challenges with a variety of caveats. And record a voiceover to create your own radio spot composition.
This app is a creative tool that is available whenever and wherever you get your best ideas. And at the end of the copytest, your work will be sent directly to Leagas Delaney Hamburg.
URL to download the app: http://itunes.apple.com/de/app/leagas-delaney-copytest/id417378144?mt=8
Advertising Agency: Leagas Delaney, Hamburg, Germany
Executive Creative Director: Stefan Zschaler, Hermann Waterkamp
Creative Director: Oliver Grandt
Art Director: Ole Kleinhans
Copywriter: Björn Neugebauer, Jakob Eckstein
Junior Art Director: Markus Schmidt
Digital Producer: Sven Schmiede
Programming: Cranberry Production
Advertising Agency: jotabequ GREY, Costa Rica
Creative Director: Alexander Obando
Art Director: Héctor Acuña
Photographer: Noelia Badilla
Published: January 2011
“Writes 2 kms. Bic.”
Advertising Agency: TBWA\Frederick, Santiago, Chile
Executive Creative Director: Pablo Leiva
Art Director: Felipe Ortiz
Copywriter: Cristian López, Camilo Muñoz
Illustrator: Daniel Cáceres
The Cicada and the Ant, a famous French tale written by Jean de la Fontaine, confronts carefree spending (the cicada) and savings (the ant). After 400 years of separation, they are finally together.
Advertising Agency: Herezie, Paris, France
Creative director: Andrea Stillacci
Art Director: Sebastien Boutebel
Copywriter: Jean-Laurent Py
Illustrator: Tanino Liberatore
Head of Strategy: Luc Wise
Agency Producer: Marion Liebschutz
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Max Konig
Art Director: Fabrizio Capraro
Copywriter: Max Konig
Account manager: Jorge Pimstein
“Natural wood finish hair colors. Gaia Salon”
Advertising Agency: Out of the Box, New Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Copywriters: Viral Pandya, Guneet Pandya Sabu Paul
Photographer: Sunil Gupta
Post Production: Ajay Yadav, Sunil Singh
“Odour free for over 20 days.”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriters: Valentina Amenta, Davide Rossi
Art Directors: Davide Fiori, Domenico Montemurro
Illustrator: Tiago Hoisel
Advertising Agency: GREY Tokyo / G2Tokyo, Tokyo, Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki, Shinmei Yamamoto, Taichi Tsunoda
Photographer: Akihiro Ito
Published: February 2010
Translation: The headline translates to “goodbye fat”. In French, “graisse” is used to mean both “fat” and grease”.
Tagline: A few drops are enough.
Agency: Y&R, Paris, France
Creative Director: Carmine Coppola
Copywriter: Daniel Lobatón
Art Director: Fabien Habasque
Published: January 2011
Advertising Agency: Y&R, Paris, France
Creative Director: Carmine Coppola
Copywriter: Laurent Vergnaud
Art Director: Christophe Francés
Published: January 2011
Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Hakan Yegen
Art Director: Firat Yildiz
Copywriter: Yavuzhan Gel
Photographer: Stock
Retoucher: Firat Yildiz
Published: March 2011
Advertising Agency: glow, Berlin, Germany
Production: Soup Film Berlin
Director: Tee Zeitza
Music: Electronicat
“Flotex looks like a carpet but cleans like a resilient. How easy is Flotex to clean? Peel here.”
Advertising Agency: Centigrade, Europe
Art Director: Ron Strik
Copywriter: David Wilkinson
Photographer: Peter Verver
Retouching: Joost Schrover
Advertising Agency: Ageisobar, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Andre Fukumoto
Photographer: Ale Torres
“Stop lying to yourself. X-Fit Body Trainer.”
Advertising Agency: Bleublancrouge, Canada
Creative Director: Gaëtan Namouric
Copywriter: Guillaume Blanchet
Art Direction: Sebastien Lafaye
Photography: Alain Desjeans
Sound studio: Sonart
