Wrangler and stunt people share a common history. Westerns were the original Action Movies and the first stunt people were rodeo riders – Wrangler’s earliest clientele. The new campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people — a breed of heroes who embody Wrangler’s message: We Are Animals.

Advertising Agency: Fred & Farid, Paris, France
Creative Director: Frederic Raillard
Photographer: Cass Berd
DoP: Keith Leman
Stuntman: Adam J Miller
Marketing Director Wrangler EMEA: Adam Kakembo