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Archive for April, 2011

Coca-Cola: Santa’s Forgotten Letters

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Art Directors: Izabella Cabral, Pedro Izique
Copywriters: Fred Aramis, Meg Farquhar
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Alex & Ricardo Mehedff
Editors: Ricardo Mehedff
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Audio: Swing Musica
Soundtrack Production: Andrés Goldstein, Daniel Tarrab
Soundtrack Creative: Andrés Goldstein, Daniel Tarrab


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IKEA: Paul The Chair

Advertising Agency: JWT Warsaw, Poland
Creative Director: Mariusz Pitura
Senior Art Director: Michal Sek
Copywriter: Radek Dudzic
Account Executive: Gaweł Podwysocki
Film Studio: Zielony Pomidor
Cameraman: Alexandre Jacquat
Editing: Adrian Szczepanik
Producer: Marcin Łunkiewicz
Head of Production: Magda Błocian
Published: March 2011


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Danacol: Cheese, Bacon

Advertising Agency: Young & Rubicam, Paris, France
Creative Directors: Laurent Bodson / Les Six
Copywriters: Yohann Ancele, Montassar Chlaika
Art Directors: Julien Vallon, Louis Greskowiak
Photographer: Nicolas Buisson
Art Buyers: Claire Nicaise-Schindler, Amélie Crinon
Model Making: Sébastien Baille
Retouching: 414


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Colgate Max White One: Girl Accessories, Guy Accessories

Advertising Agency: Y&R, Paris, France
Creative Director: Carmine Coppola
Art Director: Ricardo Turcios
Copywriter: Jaron Anderson, Ned Selover
Agency Producer: Annapaola Rossi
Photographer: Edo Kars


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Anne-Marie Monahan Dog Training: Dog

“Canine Obedience School.”

Advertising Agency: Les Évadés, Montréal, Canada
Creative Directors: Francis Gervais, Bruno Terroux
Copywriters: Benoit Lach, Charles Gagnon
Photographer: Daniel Cianfarra
Published: September 2010


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Norwegian Air Shuttle A/S: Miniterranean – Vacation in scale 1:87

In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price – now we wanted to do something that conveyed the feeling from these places.

The solution: display the sunny destinations – in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.

Advertising Agency: Volt AB, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Account Director: Louise Wallgren


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Surfrider Foundation: Aquarium

“Only 0.7% of the ocean is protected. Help us keep the ocean clean.£

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Laurent Bodson / Les SIX
Art Director: Stéphanie Burgorgue
Copywriter: Barthélémy Desplats
Matte painter: Jean-Marie Vives


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Cup Noodle Diet: Skirt

Cup Noodle is diet food and made for women who want to get themselves into shape.
and this is low in calories, with only 120kcal per a cup. In order to raise interest in pursuing Cup Noodle in a diet,
a image showing a girl naked below with a real skirt was installed in a telegraph pole.
and this shows the skirt was taken off by eating Cup Noodle.

Advertising Agency: Adrich, Seoul, Korea
Creative Director:Eun Myung hee
Art Directors: Hwang Dong-Eun, Yang Ji-Hyun, Hong-Ah-Ruem, Jang Yoon-Ho
Copywriter: Park Se-ra, Son Eun-Young
Photographers: Duke Lee, Lee Wook-Hyung
Additional credits: Choi Eui-Kyung, Jeon Jin-Soo, Sung Han-Seoung
Published: March 2011


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Autism Speaks, Ad Council: Eye Contact Installation

Advertising Agency: BBDO New York, USA

Chief Creative Officer: David Lubars

Executive Creative Director: Ronald Ng

Creative Director / Art Director: Tim Wettstein

Creative Direcor / Copywriter: Patrick Herold

Director of Creative Engineering: JD Michaels


Production Company: Grant Ave
Director: Marjo Tremblay

Director of Photography: Paul Blain

Executive Producer: Michael Ching


Visual Effects Company: Float Hybrid Entertainment

Visual Effects Director: John Gaeta

Digital Arts Supervisor: Peter Oberdorfer


Gesture Control Engineers: David Bennett, David Tim Nyo


Videographer: Dennis Liu


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3M’s Post-it Super Sticky Notes: Royal Wedding ad

Advertising Agency: OgilvyAction, London, UK
Creative Director: Paul Garner
Art Director: Giulia Pignone
Copywriter: Grant Codron
Illustrator: Don Wilson
Photographer: by Tapestry
Photography: Geoff Caddick / PA Wire
Published: April 2011


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Nissan Leaf: Smokeboard

The auto show has over 1,000 of there. But only one 100% electric, zero-tailpipe Nissan Leaf. TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. (It’s important to note the exhaust is environmentally friendly. But the board still makes an poignant point about Nissan’s competitors).

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Director: John Figone, Garman Yip
Art Director: Kat Ford
Copywriter: Joe Hagel
Managing Director: Jon Castle
Account Director: Ben Muldrew, Bonnie Schwartz
Management Supervisor: Patrick Jones, Val Tyll
Account Supervisor: Liz Lefler
Assistant Account Executive: Kelly Glover, Colleen Toombs
Product Strategy Director: Joel Weeks
Business Managers: Jill Durand, Stephanie McCall and Robin Rossi
Art Producers: Anna Willman
Producer: Bob Daniels
Project Manager: Alice Pavilsko
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta, Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell, Riki Komachi
Copy Editors: Scott Roberts, Laurie Fisher


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BZI Sports: Business card

The BZI Sports is a company that cares about football players’ contracts. For disclosure, we create a business card made of button football, very popular game in Brazil.

Advertising Agency: Beats Below, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz


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Playstation: Mr.Lee, Tailor to Superheroes and Villains

To promote DC Universe online, the new PlayStation 3 game, in which everyone can be a superheroe or a villain, we created an unusual tailor shop. Mr. Lee´s tailor shop is specialized in handcrafting custom suits for heroes and villains. So his clients can live the same experience as the game in the offline world.

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Global Creative Director: Mark Tutssel
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Bruno Nakano, Juan Sevilla
Designer: Bruno Nakano
Copywriter: Juan Christmann
Head of Digital: Asier García
Head of PR: Sarah Okrent
Head of Events: Cristina Baixas
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Luis Marcano


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Audi R8: History

“Audi R8. A sporty car full of history.”

Advertising Agency: DDB Barcelona, Spain
Creative Director: Alejandro Arriagada
Copywriters: Jordi Mitjans, Alejandro Arriagada
Art Director: Xavi Solé


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Carex: Squeeze, Crush, Cut

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative DirectorL Supachai Toemtechatpong
Copywriter: Kittisak Prechapanich
Art Director: Lerdpong Jaturontrasame
Photographer / Illustrator: Visionary


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