Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Art Directors: Izabella Cabral, Pedro Izique
Copywriters: Fred Aramis, Meg Farquhar
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Alex & Ricardo Mehedff
Editors: Ricardo Mehedff
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Audio: Swing Musica
Soundtrack Production: Andrés Goldstein, Daniel Tarrab
Soundtrack Creative: Andrés Goldstein, Daniel Tarrab
Advertising Agency: Young & Rubicam, Paris, France
Creative Directors: Laurent Bodson / Les Six
Copywriters: Yohann Ancele, Montassar Chlaika
Art Directors: Julien Vallon, Louis Greskowiak
Photographer: Nicolas Buisson
Art Buyers: Claire Nicaise-Schindler, Amélie Crinon
Model Making: Sébastien Baille
Retouching: 414
Advertising Agency: Les Évadés, Montréal, Canada
Creative Directors: Francis Gervais, Bruno Terroux
Copywriters: Benoit Lach, Charles Gagnon
Photographer: Daniel Cianfarra
Published: September 2010
In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price – now we wanted to do something that conveyed the feeling from these places.
The solution: display the sunny destinations – in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.
Advertising Agency: Volt AB, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Account Director: Louise Wallgren
“Only 0.7% of the ocean is protected. Help us keep the ocean clean.£
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Laurent Bodson / Les SIX
Art Director: Stéphanie Burgorgue
Copywriter: Barthélémy Desplats
Matte painter: Jean-Marie Vives
Cup Noodle is diet food and made for women who want to get themselves into shape. and this is low in calories, with only 120kcal per a cup. In order to raise interest in pursuing Cup Noodle in a diet, a image showing a girl naked below with a real skirt was installed in a telegraph pole. and this shows the skirt was taken off by eating Cup Noodle.
Advertising Agency: Adrich, Seoul, Korea
Creative Director:Eun Myung hee
Art Directors: Hwang Dong-Eun, Yang Ji-Hyun, Hong-Ah-Ruem, Jang Yoon-Ho
Copywriter: Park Se-ra, Son Eun-Young
Photographers: Duke Lee, Lee Wook-Hyung
Additional credits: Choi Eui-Kyung, Jeon Jin-Soo, Sung Han-Seoung
Published: March 2011
Advertising Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Ronald Ng
Creative Director / Art Director: Tim Wettstein
Creative Direcor / Copywriter: Patrick Herold
Director of Creative Engineering: JD Michaels
Production Company: Grant Ave
Director: Marjo Tremblay
Director of Photography: Paul Blain
Executive Producer: Michael Ching
Visual Effects Company: Float Hybrid Entertainment
Visual Effects Director: John Gaeta
Digital Arts Supervisor: Peter Oberdorfer
Gesture Control Engineers: David Bennett, David Tim Nyo
Videographer: Dennis Liu
Advertising Agency: OgilvyAction, London, UK
Creative Director: Paul Garner
Art Director: Giulia Pignone
Copywriter: Grant Codron
Illustrator: Don Wilson
Photographer: by Tapestry
Photography: Geoff Caddick / PA Wire
Published: April 2011
The auto show has over 1,000 of there. But only one 100% electric, zero-tailpipe Nissan Leaf. TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. (It’s important to note the exhaust is environmentally friendly. But the board still makes an poignant point about Nissan’s competitors).
Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Director: John Figone, Garman Yip
Art Director: Kat Ford
Copywriter: Joe Hagel
Managing Director: Jon Castle
Account Director: Ben Muldrew, Bonnie Schwartz
Management Supervisor: Patrick Jones, Val Tyll
Account Supervisor: Liz Lefler
Assistant Account Executive: Kelly Glover, Colleen Toombs
Product Strategy Director: Joel Weeks
Business Managers: Jill Durand, Stephanie McCall and Robin Rossi
Art Producers: Anna Willman
Producer: Bob Daniels
Project Manager: Alice Pavilsko
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta, Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell, Riki Komachi
Copy Editors: Scott Roberts, Laurie Fisher
The BZI Sports is a company that cares about football players’ contracts. For disclosure, we create a business card made of button football, very popular game in Brazil.
Advertising Agency: Beats Below, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz
To promote DC Universe online, the new PlayStation 3 game, in which everyone can be a superheroe or a villain, we created an unusual tailor shop. Mr. Lee´s tailor shop is specialized in handcrafting custom suits for heroes and villains. So his clients can live the same experience as the game in the offline world.
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Global Creative Director: Mark Tutssel
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Bruno Nakano, Juan Sevilla
Designer: Bruno Nakano
Copywriter: Juan Christmann
Head of Digital: Asier García
Head of PR: Sarah Okrent
Head of Events: Cristina Baixas
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Luis Marcano
In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate.
“When she suffers and doesn’t have access to a family doctor, her whole family suffers.”
Advertising Agency: BCP, Montreal, Canada
Executive Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Agency Producer : Frédérique Bissonnet
Account manager : Jean-Louis Dufresne
Account supervisor : Ginette Villiard
Graphik designer: Marc Bilodeau
Production House: la cavalerie
Photographer: Jean Malek
Productrice: Marie-Josée Larocque
Set designer: Susan MacQuarrie
Published: April 2011
Advertising Agency: Not Perfect/Y&R Vilnius, Lithuania
Creative Director: Marius Lukosius
Art Director: Aleksandrs Betins
Copywriter: R&E Praspaliauskas
Illustrator: Dziugas Valancauskas
Published: March 2011
“Freelander 2. Now under 160g/km. The adventurous businessman is back.”
Advertising Agency: RKCR/Y&R, London, United Kingdom
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Andy Green
Typographer: Lee Aldridge
Production: Ali Power
Account Director: Glynn Euston
Account Manager: Simone Raspagni
National Communications Manager: Les Knight
The target group of the Mercedes-Benz Sprinter think they can not afford one because Mercedes-Benz is often seen as a very expensive brand. In reality the Mercedes-Benz Sprinter
is a really affordable option compared to other vans in its league.
But because potential buyers think they can not afford a new van they go look for a cheaper alternative on the internet. To show people it’s better to spend a little more money on a brand new Mercedes-Benz Sprinter than buying a second hand van from the competition we did something different.
The Idea
Instead of promoting the new Sprinter we started selling second hand vans of the competition. On the Dutch Ebay called Marktplaats, the number one site where people sell their cars, we placed fake adverts of our competitors. On first sight these seem to be normal adverts of people trying to sell their van. But when you browse the pictures you see a brand new Sprinter that is parked in the background. Big letters on the side of the Sprinter tell you that you be better of buying this brand new sprinter than the second hand van in the advert. When people call the telephonenumber they hear a voicemail of an angry car salesman that tells you to go to the Mercedes-Benz dealer. When they send an e-mail they receive an autoreply message.
The Results
The adverts where viewed more than 20.000 times in one day, a normal Marktplaats ad just 20 times. Quickly it got picked up by Autoblog.nl, the biggest carblog in the Netherlands with more than 1 million unique visitors and after that other carblogs followed. It started a buzz on Twitter and also attracted Spitsnews. We received a large amount of voicemail and e-mail replies of people asking about the Sprinter. Two fake adverts on Marktplaats, a total cost of 150 Euros and a lot of free publicity turned this campaign into a real success.
Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Director: Lukas van de Ven, Jeroen van der Sluis
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Published: April 2011
Advertising Agency: Wieden + Kennedy, Portland, United States of America
Producer: Lindsay Reed
Creative Director: Jason Bagley, Eric Baldwin
Creatives: James & Marco
Account Executive: Jordan Muse
Production Company: Biscuit
Director: Tim Godsall
Executive Producer: Holly Vega
Producer: Rick Jarjoura
Editing Company: Aracde Editorial
Editor: Geoff Hounsell
Edit Assist: Ali Reed
Post-Production / VFX
Post-Production / VFX Company: The Mill
Mill Office: Los Angeles
Executive Producer: Sue Troyan
VFX Producer: Arielle Davis
Shoot Supervisor: Robert Sethi
2D Lead Artists: Giles Cheetham
2D Artists: Billy Higgins, Tara Demarco, Garreth Parr, Becky Porter, Nick Taylaer, Zack Linkow
3D Artists: Steve Beck, Sam Kao, Adam Carrol, Andre Desouza, Matt Longwell, Alli Sadegiani, Felix Urquiza, James Healy, Mikko Martikainen, Alex Tirasongkran
Matte Painting: Gawain Liddiard
Art Department: Nick Sanders
3D Supervisor: Robert Sethi
Advertising Agency: Ogilvy, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Michael Knox
Copywriter: Darren Winter
Art Director: Joe Hill
Retoucher: Steve Simmonds
Photographer: Dave Tacon
