Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations.
Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons.
Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.
Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Karl Royer
Copywriter: Christian Gosch
Photographer: Thomas Tatzl
Published: December 2010
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Art Director: Gustav Egerstedt
Copywriter: Petter Dixelius
Assistant Art Director: Maria Wester
Planner: Linn Johnsson
Account Director: Tom Hedström
Account Manager: Maria Lindskog Klasén
Published: January 2011
April 5, 2011 at 01:00 · Filed under Design, Print
Advertising Agency: FP7/BAH, Manama, Bahrain
Creative Director: Fadi Yaish
Graphic Designer: Ryan Atkinson
Copywriter: Steve De Lange
Typographer: Ryan Atkinson
Brief Explanation:
The challenge was to create a piece of communication that really spoke to creative people in a meaningful and interesting way. We wanted people to not just look at our communication, but make them think.
Describe the brief from the client:
After implementing several highly successful digital media campaigns, the Fortune Promoseven Network wanted to come up with a campaign establishing itself as an expert on digital media, and the leader of the field in the Middle East.
Description of how you arrived at the final design:
We created a series of posters under the heading of “The Evolution will not be Televised”. These copy/design driven posters – which were aimed at advertising professionals – imparted various truths and words of wisdom relating to digital media in particular and advertising in general in an engaging, sometimes humorous way. These posters were handed out to all attendees of the Mena Cristal Awards 2011, where FP7/Bahrain won multiple awards for their digital media entries, as well as the Cyber Grand Cristal for Mena/Europa.
Indication of how successful the outcome was in the market:
Hundreds of people experienced ‘The Evolution will not be Televised’ posters at the Mena Cristal awards. In addition, the posters featured on the frontpage of the Behance.net page, Designyoutrust.com as well as hundreds of other design sites and blogs, allowing them to be exposed to an even wider audience.
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Directors: Chuck Monn, Steve Turner
Creative Director: Demian Oliveira
Associate Creative Director: Simon Cassels
Art Directors: Melinda Keough, Mark Sloan
Copywriters: Ted Kapusta, Jamie Reilly
Agency Producers: Anne Oburgh, R.J. Pomeroy, Chelsea Larner
Production Co: Green Dot Films
Director: Mark Coppos
DP: Rebecca Baehler, Fernando Cardenas
Editorial Co: Nomad Editing Company, Inc.
Editor: Jared Coller
Post Co: d train
Artists: Ben Gibbs
“Makes you horses purr. Advanced full synthetic motor oil by AVIA.”
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Matthias Harbeck, Oliver Palmer
Art Directors: Robert Luciani, Michel-Maurice Lück
Copywriter: Vera Karpova
Photographer: Alex Howe
Published: January 2011
Brief Explanation:
To develop mindshare for an emerging headache pill brand in a highly competitive market.
Describe the brief from the client:
To promote STOPACHE as the perfect solution to migraine, we show the extreme pain that it causes.
Description of how you arrived at the final design:
We created a 3D installation that looks like an ordinary poster. As you move to the side, you realise that the poster is in fact cut to many different parts. Bringing a great deal of attention to the perfect solution: STOPACHE. The poster targeted people in one of the most chaotic places around i.e. shopping centre. It was installed near pharmacies and inside the supermarkets.
Indication of how successful the outcome was in the market:
More than 10,000 visitors saw the poster. The poster created a lot of buzz and word of mouth.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag, Kalpesh Patankar
Creative Director: Kalpesh Patankar
Art Director: Kalpesh Patankar, Umran Shaikh, Shahir Zag
Copywriter Kalpesh Patankar
Photographer: James Day
Planner: Matthew Collier
Account Director: Shaik Shibli
We sold a fake product, Doggie Dentures, on a live shopping channel as an April Fools stunt. Anyone who called or went to the website was told, ‘dogs don’t want dentures, they want Pedigree DentaStix.
Advertising Agency: TBWA\London, UK
Creative Director: Andre Laurentino
Art Director / Copywriter: Nicholas Tasker
Copywriter / Art Director: Phoebe Coulton
Published: April 2011
“You never know what happens when you fall asleep. Bodyguard mosquito repellent patches.”
Advertising Agency: FP7/RUH, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Director: Mohammad Baalbaki, Ahmad Beck
Copywriter Mohammad Baalbaki
Illustrator: Max Kostenko
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano / Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Credits: Eduardo Baez
