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Archive for April, 2011

Limitless: How to hack video screens on times square

Relativity media hired thinkmodo to create a viral marketing campaign that would generate press & media buzz for their film “limitless”.

Advertising Agency: Thinkmodo, New York City, USA
Creative Directors / Copywriter: James L. Percelay, Michael Krivicka
Videographer: Matthew Cady
Actors: Rammuel Lavarro
Directors / Producer: James L. Percelay, Michael Krivicka
Published: March 2011


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Pizza & Love: Fight for the Amazonas, Fight for the Arctic

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Director: Carlos De Javier
Art Director: Carles Nuñez
Photographer: Carles Nin
Retoucher: Lucas Pigliacampo
Published: June 2010


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Finnish Cancer Organisations: We burn celebrities

Advertising Agency: 358, Helsinki, Finland
Editor: Valtteri Väkevä
Creative Directors: Ale Lauraéus, Erkki Izarra
Art director: Mark Nurmi
Copwriter: Valtteri Väkevä
Guest editor (Käry #2): Sunniva Strömnes
Photographer: Pekka Mustonen
Agency producer: Peggy Petrell
Strategist: Milla Kokko


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Quiznos: The Triple Twister, The Cement Mixer, The Hair Raiser

Advertising Agency: VML, Kansas City, USA
Creative Director: Kyle Taylor
Art Director: Kyle Taylor
Copywriter: Derek Anderson
Editor: Scott Stone
Producer: Lindon Wade, Lindsey Wade
Additional credits: Rush Wade
Published: March 2011


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Mikado: Go nuts for it

YouTube Channel: http://www.youtube.com/user/GONUTSFORIT

Advertising Agency: Euro RSCG, Brussels, Belgium
Creative Director: Dominique van Doormaal
Creatives: Heidi Van Damme, Sebastien Van Reet
Account team: William Lebrun, Tu Anh Ha
TV-producer: Emeline Fouya
Digital Manager Euro Rscg Social: Jean-Philippe Desager
Web Art Director: David Alexander Slaager
Production agency: Darlings / The Deck & Le Nitch
Sound studio: Studio Buzz
Published: March 2011


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Save the Children: Picture Protect

URL: http://www.pictureprotect.org/

Send to your friends: http://clients.hellodagman.com/pictureprotect/generator/

What if your pictures on the internet are modified or end up somewhere you never intended? Unfortunately, this happens more often than you think, especially to young people. We created Picture Protect to make it easier to keep track of your pictures online. To promote the service, we created a viral generator where anyone can create an email with a link to a fake site and send it to a friend. The friend will appear on the fake site with their personal pictures found on google. It’s an eye opening example to make you aware of the problem and start using Picture Protect. We used it successfully ourselves to send email to influential people like journalists.

Advertising Agency: Åkestam Holst, Sweden
Creative Director: Martin Cedergren
Art Director: Björn Gustafsson
Copywriter: Patrick Dry
Code / Design: Andreas Fernhede Dagman


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English Mastery: English Mastery: Absurd Extinguisher, Absurd Stairs, Absurd Crosswalk

“There are things that we can’t understand. Don’t let english be one of them.”

Advertising Agency: Publimark Lowe, San José, Costa Rica
General Creative Director: Javier Zeledón
Creative Director: Franklin Guevara
Art Director: Franklin Guevara
Copywriter: Franklin Guevara
Published: September 2010


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Terminix: Diseases

Advertising Agency: Publicis, New York, USA
Executive Creative Director: Shon Rathbone
Group Creative Directors: Eric Moncaleano, Julia Melle
Agency Producer: Katy Theiss
Production Company: SEE Pictures
Photographer / Retoucher: Scott Harben
Producer: Alicia Conner


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Akzia Student Journal: Beer Effect

“Excessive consumption of beer affects masculinity and leads to belly growth, enlarged lacteal glands and decreased potency.”

Advertising Agency: M&C Saatchi / EMCG, Moscow, Russia
Creative director: Alexander Alexeev
Art director: Alexander Kopyltsov
Copywriters: Asya Andreeva, Alexander Kopylov, John Mark Fitzpatrick
Photographer: Stas Solntsev
Postproduction: Alexander Kopyltsov, Stas Kireev
Manager: Julia Khrustcheva
Published: March 2011


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FeviKwik: Vase

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Rajiv Rao, Abhijit Avasthi
Senior Creative Director: Mahesh Gharat
Creative Director: makarand joshi
Creative Director: Pradyumn Chauhan
Art Director: Sandip Gaikwad
Copywriter: Shahnawaz Qadeer
Retoucher: Sandip Gaikwad


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Samusocial: Birthday cake

“10 years giving warmth to those who need it the most:”

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Directors: Pascale Gayraud, Reza Behnam
Copywriter: Fabrice Dubois
Photographer: Ronan Merot
Account Supervisors: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarach


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Carlsberg: Unbottle Yourself

The people of Sweden are generally cautious and reserved so Akestam Holst Stockholm created a competition and social app for iPhone and Android to change all that. Our goal? To find and reward Sweden’s most courageous.The app contains over 500 missions. Each represents a social challenge. Many missions require you to use smart phone features and social media to succeed.

The competition starts April 5 and will run until April 17, 2011. Afterwards, you will be able to continue to use the app and challenge your friends in a fun social game.

Watch the trailer here and download the social app here:
http://www.unbottleyourself.com/

Advertising Agency: Akestam Holst, Stockholm, Sweden
Creative Director: Martin Cedergren
Art Director: Björn Gustafsson
Copywriter: Patrick Dry


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Mr. Lube: Gift Card

“Change your oil. Save your cash. Mr. Lube Gift Card.”

Mr. Lube offers their customers fast, warranty-approved oil changes. We created a unique gift card that replicates a dashboard indicator light. It appears to switch off when the card is taken out and used.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Rob Tarry, Jeff Harrison
Art Director: John Larigakis
Copywriter: Dave Thornhill
Published: October 2010


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Other Images: Snake, Instrument

“Every image you can imagine. Including the one you are looking for.”

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Directors: Pedro Galdi, Andrea Pissarro, Fabio Santoro
Copywriters: Guilherme Nesti, Enoch Lam
Illustrator: Big Studios
Published: December 2010


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Animal Planet River Monsters: Man vs. Giant Salamander


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