Bayer Aspirin: Bombs

April 15, 2011 at 14:35 · Filed under Print

Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Karl Royer
Illustrator: Julia Müller-Maenher
Photographer: Christoph Meissner
Published: March 2011

Mint Vinetu Bookstore: Become someone else

April 15, 2011 at 11:34 · Filed under Print

When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.

“Become someone else. Pick your hero at Mint Vinetu.”

Advertising Agency: Love Agency, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photo Studio: Cyclopes-photo.com

Hero Baby Good Night: Little Red Cap, The Frog Prince

April 15, 2011 at 11:29 · Filed under Print

“With Hero Baby Good Night, the end of the tale never comes.”

Advertising Agency: Ignition K, Madrid, Spain.
Creative Director: David Moure
Art Director: Manuel Martínez Soler
Copywriter: Victoria León García
Illustrator: Manuel Martínez Soler

Bic Phone: Grandma, Baby, Dog

April 15, 2011 at 11:26 · Filed under Print

Advertising Agency: Ignition K, Madrid, Spain.
Creative Director: David Moure
Art Director: Manuel Martínez Soler
Copywriter: Victoria León García
Illustrator: Manuel Martínez Soler

Invesco: It Can Happen

April 15, 2011 at 00:06 · Filed under Film

Advertising Agency: Leo Burnett, USA
Global Creative Director: Mark Tutssel
Executive Creative Director: Susan Credle
Creative Directors: Sarah Block, Eric Routenberg
Art Director: Sarah Block
Copywriter: Eric Routenberg
Executive Producer: Ron Nelken
Producer: Sean Pinney
Production Company: Anonymous Content
Director: Markus Walter
VFX/SPX: Method
Editorial: White House
Editor: Rick Lawley
Music Producer: Die Knodel

Bachpan Bachao Andolan: Job Letter

April 14, 2011 at 19:04 · Filed under Ambient/Outdoor/Direct

Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Vineet Mahajan
Art Director: Ritrup Biswas
Copywriter: Aneesh Ayyappan

Latin Wagon: Blood mobile, Fidel Castro, Gas & Salsa, Burrito

April 14, 2011 at 18:22 · Filed under Print

Advertising Agency: Bohan, Nashville, USA
Creative Directors: Dave Smith, Jon Arnold
Art Director: Brian Feeney
Copywriter: Dave Smith
Published: 2011

SF Bio: The QR Code Treasurehunt

April 14, 2011 at 16:23 · Filed under Ambient/Outdoor/Direct

“There is a complete Movie Summer hidden in these headline. Find the right code and it could be yours.”

Watch endless movies this summer. SF Bio (the largest chain of movie theaters in Sweden) will make this summer the greatest summer ever for one lucky movie fan. He or she could win a complete “Movie summer Package”. This gives the winner free admission to all SF movie theaters, as much as he or she wants, all over Sweden during the whole summer. The prize was hidden within the headline in the Adshel. A treasure hunt was launched where you where encouraged to find the one hidden QR-code containing the prize.

Advertising Agency: Ruth Advertising, Stockholm, Sweden
Webdevelopment: Vimea
Published: April 2011

Bacardi: Manifesto

April 14, 2011 at 13:10 · Filed under Film

Advertising Agency: Young & Rubicam, New York, United States of America
Director: Johnny Kelly
Production company: Nexus Productions
Executive Creative Director: Guillermo Vega, Kevin Brady
Copywriter: Tara Lawall
Art Director: Devon Hong
Executive Producer: Tracey Cooper, Julia Parfitt
Art Director: James Hatt
Producer: Tamara Lecker, Natalie Le Berre
Post production: Time Based Arts
Editor: Paul Hardcastle
Director of Content Production: Lora Schulson
Director of Content Production: Nathy Aviram
Senior Broadcast Manager: Debra Horvath
Board Account Director: Shani Athureliya
Business Director: Ben Caulfied
Production Manager: Claire Thompson
Project Lead: Mark Davies
Animation: Nexus Productions
Director of Photography: Matthew Day
Music: “Switched On” by Islands
Arranger/Composer: Nick Thorburn/Kate Perkins
Audio Company: Grand Central
Mixer: Steve Lane (TV)
Mixer: Gary Turnbull (Cinema)

Magnum: Pleasure Hunt

April 14, 2011 at 12:52 · Filed under Web

Lowe Brindfors has created a lovely full-flash experience for the new Magnum ice-cream. The idea is based around the fact that the internet is a treasure full of pleasures. In this online game, you are controlling a woman who’s running around through various websites. The idea and visualisation are impressive as she not only runs around, but also drives, flies and jumps!

URL: pleasurehunt.mymagnum.com

Advertising Agency: Lowe Brindfors, Stockholm, Sweden

firstfloorunder.com: Piracy

April 14, 2011 at 11:40 · Filed under Print

These posters were produced for the inauguration of the First Floor Under. The publisher’s digital TBWA Italy. The first show was about music piracy and the exhibition was composed of the six pictures shown in a poster from a video installation and performance in stop motion.

Advertising Agency: FirstFloorUnder TBWA\Italy, Milan Italy
Creative Director: Francesco Guerrera, Nicola Lampugnani
Art Director: Moreno De Turco
Copywriter: Mirco Pagano
Photographer: FM Photographers
Published: March 2011

Heinz Golden-sleep Baby Milk Powder: Blue slate, Purple slate, Brown slate

April 14, 2011 at 11:20 · Filed under Print

Advertising Agency: Invisible Advertising, Guangzhou, China
Creative Director: Kent Ruan
Art Directors: Kent Ruan, Alan Jove, Sunny Tian, Kedy
Copywriter: Rocky Ye
Photographer: Gettyimages, Will So
Retoucher: Figo Dong

Colon 101: 101 stains

April 14, 2011 at 09:18 · Filed under Film

Advertising Agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Copywriter: Ilan Nachmias /Yiftach Chozev
Art Director: Ben Sever
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Account Director: Einat Danon
Account Executive: Yael Eichnowald
Planner: Dr. Uri Oren /Pnina Wiesman
Production company: Shosi & Udi
Director: Adam Sanderson
Editor: Mook
Sound: Soundhouse
Post production: Gravity

Canon: Waterproof Camera Sticker

April 14, 2011 at 09:08 · Filed under Ambient/Outdoor/Direct

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Directors: Juliano de Almeida, Bruno Brasil, Enio Kawahara
Copywriters: Lucas Arantes, Luis Kanadani, Carlos Castelo Branco
Photographer: Leandro Texeira
Published: January 2011

In the Mix Music Studio: Legend, Telecaster,

April 14, 2011 at 07:57 · Filed under Print

“I won’t be a rock star. I will be a legend.”

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Art Directors: Andrej Arsenijevic, Mohammed Diaa
Copywriter: Grant McGrath
Retoucher: Amol Yadav
Photographer: Atif Abu-Samra
Additional credits: Matevz Kruh / Eye-Squad
Published: February 2011

Zerwijmy Lancuchy: Tear the dog off the chain

April 14, 2011 at 04:56 · Filed under Ambient/Outdoor/Direct

Advertising Agency: Lowe GGK, Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Director: Giedymin Jablonski
Copywriter: Patryk Michon
Illustrator: Giedymin Jablonski
Published: September 2010

Copella: The fruit of our knowledge

April 13, 2011 at 22:49 · Filed under Print

Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Patrick McClelland
Designer: Pete Mould
Photographer: Robert Leveritt
Planner: Ami Smith
Account Manager: Peter Gooch
Account Executive: Flemming Lerche
Published: April 2011

Wonderbra: Trampoline

April 13, 2011 at 14:25 · Filed under Ambient/Outdoor/Direct, Web