To launch MTV’s new concept – The music never stops – we used one of music’s universal symbols: the band t-shirt. We selected t-shirts of artists of different generations. Then we cut them in half and sewed the halves together. On one side, an artist of the current generation. On the other, an artist who influenced him. Over 2,500 models were delivered to four different states in Brazil. VJs and musicians wore them on MTV and were watched by millions. It was made clear to the public. Just like music, MTV never stops.
Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Pedro Guerra, Marco Monteiro
Art Director: Gregory Kickow
Copywriter: Patrick Matzenbacher
Executive producer: Sid Fernandes
Published: March 2011
Advertising Agency: Orchard Advertising, Bangalore, India
Executive Creative Director: Thomas Xavier
Creative Director: Sagar
Art Director: M G Harti
Copywriter: Shane Alemao
Challenge: To communicate that with Big-Bloom bubble gum kids can blaw the biggest bubbles of all.
Solution: To demonstrate how big the bubbles can get with Big-Bloom, we utilised the large marker balloons often found outside shopping centres, hypermarkets and car showrooms. as the bubble gum and then attached a life size kid model to the We created the balloon to be the same colour balloon. The overall effect was as if a child had floated skywards attached to a large bubble of Big-Bloom. Success : It immediately caught attention with very llttle media The activation created considerable buzz and got us free publicity on both spend, Klds loved lt and parents hated it. TV ond in press. All for a negligible media cost.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wuthinan Jindafai
Copywriter: Asana Kaoian
Advertising Agency: Fold 7, London, United Kingdom
Director: Daniel Kleinman
Creative Director: Ryan Newey
Producer: Johnnie Frankel
DoP: Stephen Blackman
Post production: Framestore
Agency Producer: Sandy Reay
Editor: Eve Ashwell
Framestore Producer: Helen Hughes
Supervisor: William Bartlett, Robert Kolbeins
2d: Mark Beardall, Savneet Nagi, Pedro Sabrosa, Adam Rowland, Paul OâBrien, Matt Clarke, Tim Greenwood
3d: Grant Walker, Adrian Millington, Paul Jones
Colorist: Steffan Perry
Cologne-based design studio demodern in collaboration with kempertrautmann, Hamburg. Thomas and Kristian have just launched a playful and fun little web special for Edding, the well known cult pen brand. On Edding’s ‘Wall of Fame’ special you end up on an interactive drawing board where you can either draw with an Edding pen or compete against other users over the ownership of a pen. The whole experience is real time. Users actually draw live and interact live in an online experience which is pretty close to reality.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Dario Lo Nardo
Art Directors: Simone Di Laus, Christian Longhi
Photographer: Francesco Van Straten
Post Production: Davide Calluori
Advertising Agency: PS Agency, Stockholm, Sweden
Creative Director: Pål Roos
Art Directors: Johan Angantyr, Viktor Andersson, Kent Lovén
Copywriters: Cia Säflund, Igor Smurawa, Johan Lindman
Photographer: Patrik Engström
Published: April 2011
Advertising Agency: Coletivodedois, São Paulo, Brazil
Creative Directors: Leonardo Parnes, James Williams
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Vitor Negreiro
Published: January 2011
“To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke.”
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O’Leary
Group Head Creative: Ben Pegler
Creatives: Freddie Coltart, Matt Williams
Designer: Sam Cox
Retoucher: Dan Spataru
Account manager: Michaela Kerr
Advertising Agency: Boom Communications Group, Lima, Peru
Creative Director: Jose Antonio Aguirre
Art Director: Sergio Garrido-Lecca
Copywriter: Jose Antonio Aguirre
Illustrator: Selasie
Additional credits: Julinho & Sons
Published: March 2011
Really kind of you to let the whole world know when you’re not at home, making you a very easy target for all the burglars out there. Protect yourself. With security doors and windows from bauMax.
Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Robert Dassel
Copywriter: Christian Gosch
“By maintaining right indoor temperature in winter, polar bears can survive.”
Advertising Agency: A and B2, Seoul, South Korea
Creative Director: Dong soo Lim
Art Director: Mi jung Shin
Illustrator: Ji young Jung
Published: February 2010
Y&R Touch is a specialist shopper-marketing agency that brings Brands to life, capturing the hearts and minds of consumers. By creating a CI that actually pops up in the in-store environment we allow marketers to physically en gage with the core company proposition and to be drawn into a world of choices. We believe a customer’s journey should be a constant interaction with a series of touch points, designed to bring Brands to life and stand out from the ordinary. The pop up folder engages the shopper marketer’s imagination, taking them into a unique world where their brand is brought to life, thereby capturing the consumers imagination.
Advertising Agency: Y&R, South Africa
Executive Creative Directors: Liam Wielopolski
Creative Director: Brian Ferns
Art Directors / Designers: Tessa Gallon, Bianca Couto
Designers: Nthabiseng Lethoko, Amy Prinsloo, Rudy Leisegang
Copywriter: Hayley Redman
Illustrator: Sindiso Nyoni, Bradley Stapleton
Industrial Designer: Nicholas Collins
Published: February 2011
Seven days before the launch of the MLS season, the Vancouver Whitecaps and The Media Merchants put on a 3D projection mapping event on the corner of Robson and Granville Streets in Vancouver. This one night execution signified the 7th day of the “30 Day ‘til Kickoff Countdown” campaign. The entire Vancouver Whitecaps FC team was there in support, and street teams were giving out Whitecaps scarves. Accompanying the 15k projector and creative content, was sound and music flooding the streets in response to the images. The streets remained packed with pedestrians and projection mapping enthusiasts until the event came to a close.
Advertising Agency: Slingshot communications, Vancouver, Canada
Design & Visual Effects: Jump Studios
Projections: The Media Merchants
Advertising Agency: Openhere, Antwerp, Belgium
Creative Director: Stijn Gansemans
Copywriter: Koen Van Deun
Art Director: Johan Roelandt
Flame: Morten Vinther
3D: Markus Lauterbach, Dan Hope
Post production: Glassworks Amsterdam
Advertising Agency: Ogilvy & Mather, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Bridget Johnson
Art Director: Marion Bryan
Art Director: Daniella Balona
Copywriter: Chad Wright
