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Archive for April, 2011

Uno Stacko: Cyclist, Queen, Senator

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriter: Julián Gutiérrez
Art Directors: Andrés López, Daniel Mora, Rigo Abello
Photographer: Carlos Gaviria, Nicolás Quevedo
Art Buyer: David Alvarado
Account Executive: Fabio Quiroga
Production: Rhayuela Films


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Mentos: Sound Lounge Mixes Positive Energy

With a wink and nod to the search for a higher form of clarity, Sound Lounge mixed a Mentos spot that explores the journey to positive energy. Mixed by Philip Loeb, the spot reveals that you are one bite away from the fresh, positive Mentos way of life. But don’t try this at home! Not even the icy goodness of Mentos could act as snakebite serum.

Audio Post Company: Sound Lounge
Mixer: Philip Loeb
Executive Producer: Gloria Pitagorsky


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Ray-Ban: Concert, Watergun, Tomatina, Motorcycle, Drummer, Dinghy

Advertising Agency: Cutwater, USA
Chief Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Bill Spangler
Production Company: Slim Pictures


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Mitsubishi ASX: Lion, Wolf

Advertising Agency: Africa, São Paulo, Brazil
Creative Director: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Director: Bernardo Romero, Humerto Fernandez
Copywriter: Rafael Pitanguy, Ricardo Dolla
Photographer: Platinum FMD
Published: April, 2011


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Mercedes-Benz E-Class: 60s, 70s, 80s

“The new E-Class with Speed Limit Alert technology.”

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Art Director: Andrej Arsenijevic, Mohammed Diaa, Fouad Abdel Malak
Copywriter: Jeremy Southern, Grant McGrath, Darren McCall
Illustrator: Adhemas Batista
Typographer: Adhemas Batista
Post Producer: Adhemas Batista, Byju Ravindran, Sameer Ketkar


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Suzuki: Penguin, Ostrich

“Suzuki. For those who can’t fly.”

Advertising Agency: DDB, Santiago de Chile, Chile
Excecutive Creative Directors: Matias Lecaros, Simón Subercaseaux
Art Director: Matías Lecaros, Tomás Garin
Copywriters: Eddy Fernandez
Post Producer: Ricardo Salamanca


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Nutricia: Pregnancy iPhone Application

Nutricia babyfoods has found a unique way tosupport mums even before their baby is born – Baby Connection, a unique iPhone application that helps the dad get more involved in the pregnancy.

Advertising Agency: Duval Guillaume, Belgium


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Encontrar+se UPA: Guerrilla Sticker Art Book

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Director: João Coutinho, Susana Albuquerque
Art Director: Ana Magalhães
Copywriter: Tiago Vital
Illustrator: Ana Magalhães


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Guronsan: The hangover Monster

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Director: João Coutinho, Susana Albuquerque
Art Director: João Coutinho, Pedro Santos, Nuno Pinto
Copywriter: Susana Albuquerque, Sofia Menezes, Vasco Cardoso
Photographer: Supernova
Additional credits: MIL – Made In Lisbon Production Company


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BIC Flex 3: Human Curling

Advertising Agency: Buzzman, USA
Creative Director: Georges Mohammed-Chérif
Account managers: Thomas Granger, Christelle Delarue, Olivier Lopez
Copywriters: Tristan Daltroff, Romain Repellin
Artistic directors: Louis Audard, Régis Boulanger
TV Producers: Vanesse Barbel, Elodie Jonquille
Digital producers: Mélanie Rohat-Meheust, Laurent Marcus
Community managements: Nicolas Mirguet, Alexandre Lemerle, Wale Gbadamosi
Film production: Caviar Content
Web production: Grouek


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Land Rover Defender: Jump

Advertising Agency: Young & Rubicam, Cape Town, South Africa
Executive Creative Director: Clinton Bridgeford
Art Director: Ntobeko Ximba
Copywriter: Ntobeko Ximba
Photographer: Bryan Traylor


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NTUC Income: Jackpot

Advertising Agency: BBH, Singapore


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Zoo Cologne: Happy Easter Eggs

Advertising Agency: Preuss und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Art Directors: Zuzana Havelcova, Christine Briese
Graphics: Julia Becker
Copywriter: Michael Preuss
Consultant: Nina Preuss, Janina Gutermann
Published: April 2011


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MTV: The Music Never Stops

To launch MTV’s new concept – The music never stops – we used one of music’s universal symbols: the band t-shirt. We selected t-shirts of artists of different generations. Then we cut them in half and sewed the halves together. On one side, an artist of the current generation. On the other, an artist who influenced him. Over 2,500 models were delivered to four different states in Brazil. VJs and musicians wore them on MTV and were watched by millions. It was made clear to the public. Just like music, MTV never stops.

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Pedro Guerra, Marco Monteiro
Art Director: Gregory Kickow
Copywriter: Patrick Matzenbacher
Executive producer: Sid Fernandes
Published: March 2011


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Sweet ‘n’ Healthy: Belly

“Time to switch to Sweet ‘n’ Healthy.”

Advertising Agency: Orchard Advertising, Bangalore, India
Executive Creative Director: Thomas Xavier
Creative Director: Sagar
Art Director: M G Harti
Copywriter: Shane Alemao


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