If the internet was boring, then less people would surf it, and people would be able to enjoy better performance from their broadband. That was the absurd idea in our “bore the internet campaign” for “Bezeq International”, Israel’s leading internet service provider, which has a separate broadband. By inviting the surfers to bore the web, and creating the most boring internet content, we were able to divert the conversation in the ISP market from slow VS fast to busy VS free and explain the need for a separate internet broadband
Advertising Agency: ACW Grey, Tel Aviv, Israel
Chief Creative Director: Yonatan Stirin
Creative Director: Ziv Meiri
Art Director: Itzik Cohen
Copywriter: Aharale Kidron, Danny Yagil
Account Manager: Anat Leventon
Account Supervisor: Noa Iskovich
Account Executive: Maya Kosashvili
Planner: Nir Duer
Digital Creative Manager: Raz Messing
Director: Danny Yagil
Designer: Ira Rubinshtein Goldberg
Animation and graphic: Uri Ashkenazi, Paz Bernstein, Shay zudek
Developer: Rabea Rabi, Netanel Wachshtein
Studio manager: Lyah Vanel
Digital producer: Ofer Klein
Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. “Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.
Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán
Celebrating Italian women with a female version of the national anthem, in sight of the celebrations for the 150th Anniversary of the Italian Republic.
Surf at work without being caught out: with Volkswagen Side Assist Office. Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. Grabarz & Partner Webeagentur developed an online tool, that lets people experience the assistance system: Side Assist Office. When an employee is surfing at work, Side Assist Office scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. By doing so, Volkswagen protects his drivers not only on the road â but also in the office.
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Cosmin Simionescu
Copywriter: Alex Strimbeanu
Photographer: Macri Studio
Retoucher: Raluca Bararu
Campaign for the Administration of Belo Horizonte to promote hip-hop dance workshops in the city’s public schools.
Advertising Agency: Perfil 252, Belo Horizonte, Brazil
Art Director: Waldemar Franca
Copywriter: Marcia Lima
Illustrator: Waldemar Franca
Retoucher: Waldemar Franca
To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, we designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle.
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011
Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby, Nigel Dawson
Copywriter: Jay Furby
Art Director: Jay Furby, David White
Account Director: Randal Glennon
Photographer: Brock Elbank
Retoucher: Cream Studios
Illustrator: Barry Disco
Account Manager: Marissa Jones, Claudia McInerney
We recently worked on a social initiative to help Egypt after the revolution. The idea was simple. We basically wanted to connect the large population of Egyptians who are not connected online to those who are, in order to make their voices and wishes heard by the entire population. We felt this was important as there is a large disconnect among the people, post-revolution. And there is a need to renew dialogue among every section of the population.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Creatives: Tushar Menon, Fouad Hammoud
“I don’t read music. Or contracts, unfortunately. – I’m a DJ, producer and film director. I’m not an accountant, lawyer or politician. That’s why I joined the Musicians’ Union. They’re great at helping with all that business stuff. Join us at theMU.org” – Don Letts.”
“They want to use your music for a cat food commercial. How much is your musical integrity worth? – Ask the Musicians’ Union. They can help out with all kinds of business and legal advice. But only if you’re a member. Join us at the MU.org” – Jacky Thomas, The Brodsky Quartet.”
“There are times when it’s good to improvise. Career planning isn’t one of them. – Sometimes I don’t even know where I’ll be by the end of the tune, let alone in 5 or 25 years time. So it’s good to know the MU can help with advice for my future. You can join us at the MU.org” – Abram Wilson, jazz musician.”
“Free public liability insurance. Because some musicians can be a bit of a liability. – Trust me. A lot can go wrong at a gig. Especially ours. So it’s reassuring to know that I get free public liability insurance with my Musicians’ Union membership. Join us at theMU.org” – Mark Greenway, Napalm Death.”
Advertising Agency: This is Real Art, London, United Kingdom
Art Director: Paul Belford
Copywriter: Richard Foster
Photographer: Donald Christie
Graphic Designer: Paul Belford
“First Class for All” is an idea developed to show that quality and low prices can live together. To prove that, a first class meal was served to every single passenger on an airplane for the first time in a commercial flight. No matter the seat class. There wasn’t a single passenger, first class or not, that didn’t feel delighted with his meal.
Advertising Agency: Leo Burnett Iberia, Portugal
Chief Creative Officer: Chacho Puebla
Creative Director_ Erick Rosa, Renato Lopes
Art Director: Pedro Hefs, Luciana Cani
Copywriter: Erick Rosa
Producer: Cristina Almeida
Production Company: Miss Dolores
Editor: Hugo Lage
