“This press ad demonstrates how with Amnesty International you can help free innocent and imprison the giulty.”

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Director: Sarah Frizzell
Copywriter: Tom Paine
Agency Producer: Rob Linkhorn
Photographer: Mat Baker
Retoucher: Kevin Hyde
Retoucher: Carl Baker
Account Director: Ruth Blair