If the internet was boring, then less people would surf it, and people would be able to enjoy better performance from their broadband. That was the absurd idea in our “bore the internet campaign” for “Bezeq International”, Israel’s leading internet service provider, which has a separate broadband. By inviting the surfers to bore the web, and creating the most boring internet content, we were able to divert the conversation in the ISP market from slow VS fast to busy VS free and explain the need for a separate internet broadband

Advertising Agency: ACW Grey, Tel Aviv, Israel
Chief Creative Director: Yonatan Stirin
Creative Director: Ziv Meiri
Art Director: Itzik Cohen
Copywriter: Aharale Kidron, Danny Yagil
Account Manager: Anat Leventon
Account Supervisor: Noa Iskovich
Account Executive: Maya Kosashvili
Planner: Nir Duer
Digital Creative Manager: Raz Messing
Director: Danny Yagil
Designer: Ira Rubinshtein Goldberg
Animation and graphic: Uri Ashkenazi, Paz Bernstein, Shay zudek
Developer: Rabea Rabi, Netanel Wachshtein
Studio manager: Lyah Vanel
Digital producer: Ofer Klein