There are plenty of good reasons to hit the gym. Here we’ve found four. And when you realize that one croissant means 7 km of jogging… good luck foodies.

Advertising Agency: Bleublancrouge, Montreal, Canada
Executive VP, Creative Director: Gaëtan Namouric
Creation: Sébastien Deland
Client servicing: Anne Gouin
Photography: Alain Desjean
Retouching: Claude Lafrance, Gabriel Carbonneau