Advertising Agency: Wieden + Kennedy, New York, USA
Creative Director: Ben Hughes, Masa Kawamura
Copywriter: Andrew Jasperson
Art Director: Mathieu Zarbatany
Production Company: 1stAveMachine
Executive Producer: Sam Penfield
Producer: Dave Schulenburg
Director: Anthony Furlong
Music Company: Black Iris Music
Advertising Agency: DCS, Porto Alegre, Brazil
Chief Creative Officer: Roberto Callage
Creative Director: Grace Meurer
Art Directors: João Pedro Vargas, Daniel Simon, Guilherme Possobon
Copywritter: Marjorie Yamaguti
Account Manager: Lúcia Záchia
Account Supervisor: Angélica Collet
Media: Sabrina Monteiro
Media Media Supervisor: Ricardo Pilla
Music credits: “El Hombre Gamba” by LOS TIKI PHANTOMS
Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Reed Collins/Bob Winter
Copywriter: Bob Winter
Art Director: Reed Collins
Agency Producer: Denis Giroux
Account Supervisor: Bob Raidt
Production Company: Hungry Man
EP: Cindy Becker
Producer: Mino Jarjoura
Director: Bryan Buckley
Editor: Chris Franklin
What with black plagues, black moods, black hats and black cats, ‘black’ has never had a particularly good reputation. But it is however, exceptionally good at one thing. When you put something good in front of it, it sure as hell stands out.
Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Directors: Smith & Foulkes
Illustrator: Mark Gmehling
Production Company: Nexus Productions
“When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.”
Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Account Director: Hala Saif
Published: January 2011
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Alon Zaid
Copywriter: Suki Berg
Executive Client Director: Adam Polachek
Account Supervisor: Shiran Chen Gross
Account Manager: Inbal Stern
Planning Director: Yoni Lahav
Planners: Zohar Reznik, Nili Rabinowitz
Photographer: Yoram Aschheim
“Noise reduction headphones.”
Advertising Agency: Mudra Communications, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pulickal
Creative Director: Raylin Valles
Copywriter: Raylin Valles
Art Directors: Raylin Valles, Satyam Patel
Illustrators: Satyam Patel, Raylin Valles
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur
To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.
Advertising Agency: Young & Rubicam, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriters: Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House: Prado Sur
Sound Design: Rocio Garcia
Aired: March 2011
Advertising Agency: BBH, London, UK
Creative Directors: Nick Kidney, Kevin Stark
Art Director: Kevin Stark
Copywriters: Allan McNish, Nick Kidney
Producer: Matt Towell
Strategy Director: Simeon Adams, Neil Godber
Team Manager: Polly Knowles
Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
DoP: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editor/Editing House: Passion Pictures
Sound: Factory Studios
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Director: Alina Zaharescu
Copywriter: Ana-Maria Taralunga
Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Art Director: Ant Simmons
Copywriter: Alex Wadelton
Producer: Jonathon Eadie, Lauren Rosen
Account Director: Julian Bell
Agency Producer: Sam Joy
Retoucher: Innes Robins, Bruce Bigelow
Photographer: Josh Tam
Typographer: Bruce Bigelow
Account Manager: Heather Pennell
Production: Electric Art
Advertising Agency: NetworkBBDO, Johannesburg, South Africa
Executive Creative Director: Rob McLennan
Creative Directors: Graeme Jenner
Art Director: Brent Singer
Copywriters: Jenny Glover, Brad Reilly
Agency Producer: Caroline Switala
Director: Anton Visser
Production: Velocity Films
Producer: Prenneven Pillay
Post Production: Lung
Editor: Left
Music: Say Thank You
JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Mark Norcutt, Lawrence Quinn
Art Director: Miles Bingham
Copywriter: Kevin Masters
Art Buyer: Sue Clifford
Planner: Hilde Oord
Account Director: Nick Manson
Media agency: Mindshare
Media planner: David Josephs
Photographer / Illustrator: Alan Powdrill
Production Company: Vue
Retouching: Hogarth
Neutrogena released an interactive booklet in which people can share their own experience in how to eliminate expression lines. Created by DDB Brasil, the ad has actual lines, as if they were wrinkles on women faces. To eliminate them, the reader must pull the product’s package. The action refers to the use of night time facial moisturizer Neutrogena Ultra-light, which prevents and softens the appearance of expression lines.
Advertising Agency: DDB, Sao Paulo, Brasil
Creative Directors: Sergio Valente, Marco Versolato, André Pedroso, Mariana Sá
Art Director: Samyr Souen
Copywriter:Rodrigo Mendonça
Account Supervisor: Cristiane Pereira Heal, Fernanda Marin, Carolina Franco do Amaral, Giordana Scarpellini
Art Buyer: Clariana Costa and Carmen Castillo
Photographer (model): Maurício Nahas
Photographer (Pack): Marcel Valvassori
Image Treatment : 24\7
Graphic production: Clariana Costa and Anelito Nóbrega
Typographer: P+E galeria digital
Animation: Felipe Rolli
Advertiser’s Supervisor: Fernanda Rol
Advertising Agency: Publicis Life Brands Resolute, London, United Kingdom
Creative Director: Shaheed Peera
Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was aired in rush hours in Mexico City.
Announcer: If you are stuck in traffic, look at your stereo’s screen.
Stereo’s display: This advert promotes reading. That’s why you are reading it. Gandhi Bookstores
Announcer: Gandhi Bookstores. Keep reading.
Advertising Agency: Ogilvy Mexico, Mexico City, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Copywritter: Luis Elizalde/Raúl Rivera/Marcela Estrada/Rodrigo Flores
Agency Producer: Juan Pablo Osio
Production Company: Circo Film
Post Production: Circo Films
Audio/Music: DNA
Published: April, 2011
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Creative Director: Writer Oliver Handlos
Art Director: Jen Waernes
Executive Producer: grant gill
Copywriter: Ralph Watson
Music + Sound Production: Melissa Chester
Production Company: EPOCH FILMS
Director: Phil Morrison
Executive Producer: Lisa Margulis
Producer: Timory King
Editorial: ARCADE EDITORIAL
Editor: Paul Martinez
Producer: Kirsten Thon – Webb
POST EFX: SPONTANEOUS
Managing Director: Marcos Lansdel
Executive Producer: Justin Lane
POST EFX: SPONTANEOUS
Contact: Bryce Edwards
Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to “Eat the road” was conceptualised and placed in a motoring magazine.
Eat the Road. Seriously, eat it. Ingredients: Glutinous rice flour, water, salt, propylene glycol FD&C colour, glycerine.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Illustrator: Morgan
Published: April 2011
Advertising Agency: Leo Burnett, Saudi Arabia
Creative Director: Charbel Nasser
Art Director: Jonathan Horner,Feras Shoujah
Copywriter: Faraz Khan
Photographer: Ahmed Al Mashhadi
Advertising Agency: Lowe & Partners, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Art Director / Copywriter: Kavin Sitsayanaren
Agency Producer: Nuch Lertviwatchai
Photographer: Nok Pipattungjul
Photographer: Anuchai Secharunputong
Advertising Agency: Young & Rubicam, São Paulo, Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Flávio Cassaroti, Sergio Fonseca
Art Director: Fábio Rodrigues
Copywriter: Guigo Oliva
Agency Producer: Monica Beretta
