Lexus: Ben
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Director: Alina Zaharescu
Copywriter: Ana-Maria Taralunga
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Archive for May, 2011
Royal Australian Navy: Courage, Confidence, Determination
Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Art Director: Ant Simmons
Copywriter: Alex Wadelton
Producer: Jonathon Eadie, Lauren Rosen
Account Director: Julian Bell
Agency Producer: Sam Joy
Retoucher: Innes Robins, Bruce Bigelow
Photographer: Josh Tam
Typographer: Bruce Bigelow
Account Manager: Heather Pennell
Production: Electric Art
* * * *
Chicken Licken: Antony
Advertising Agency: NetworkBBDO, Johannesburg, South Africa
Executive Creative Director: Rob McLennan
Creative Directors: Graeme Jenner
Art Director: Brent Singer
Copywriters: Jenny Glover, Brad Reilly
Agency Producer: Caroline Switala
Director: Anton Visser
Production: Velocity Films
Producer: Prenneven Pillay
Post Production: Lung
Editor: Left
Music: Say Thank You
* * * ½
Pro Plus: Stay Alert
JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Mark Norcutt, Lawrence Quinn
Art Director: Miles Bingham
Copywriter: Kevin Masters
Art Buyer: Sue Clifford
Planner: Hilde Oord
Account Director: Nick Manson
Media agency: Mindshare
Media planner: David Josephs
Photographer / Illustrator: Alan Powdrill
Production Company: Vue
Retouching: Hogarth
* * ½
Neutrogena: Never been easier to prevent the expression lines
Neutrogena released an interactive booklet in which people can share their own experience in how to eliminate expression lines. Created by DDB Brasil, the ad has actual lines, as if they were wrinkles on women faces. To eliminate them, the reader must pull the product’s package. The action refers to the use of night time facial moisturizer Neutrogena Ultra-light, which prevents and softens the appearance of expression lines.
Advertising Agency: DDB, Sao Paulo, Brasil
Creative Directors: Sergio Valente, Marco Versolato, André Pedroso, Mariana Sá
Art Director: Samyr Souen
Copywriter:Rodrigo Mendonça
Account Supervisor: Cristiane Pereira Heal, Fernanda Marin, Carolina Franco do Amaral, Giordana Scarpellini
Art Buyer: Clariana Costa and Carmen Castillo
Photographer (model): Maurício Nahas
Photographer (Pack): Marcel Valvassori
Image Treatment : 24\7
Graphic production: Clariana Costa and Anelito Nóbrega
Typographer: P+E galeria digital
Animation: Felipe Rolli
Advertiser’s Supervisor: Fernanda Rol
* * * ½
Publicis Life Brands Resolute: OCD
Advertising Agency: Publicis Life Brands Resolute, London, United Kingdom
Creative Director: Shaheed Peera
* * *
Gandhi Bookstores: The First Radio Spot you can read
Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was aired in rush hours in Mexico City.
Announcer: If you are stuck in traffic, look at your stereo’s screen.
Stereo’s display: This advert promotes reading. That’s why you are reading it. Gandhi Bookstores
Announcer: Gandhi Bookstores. Keep reading.
Advertising Agency: Ogilvy Mexico, Mexico City, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Copywritter: Luis Elizalde/Raúl Rivera/Marcela Estrada/Rodrigo Flores
Agency Producer: Juan Pablo Osio
Production Company: Circo Film
Post Production: Circo Films
Audio/Music: DNA
Published: April, 2011
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Samsung Infuse 4G: Spider
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Creative Director: Writer Oliver Handlos
Art Director: Jen Waernes
Executive Producer: grant gill
Copywriter: Ralph Watson
Music + Sound Production: Melissa Chester
Production Company: EPOCH FILMS
Director: Phil Morrison
Executive Producer: Lisa Margulis
Producer: Timory King
Editorial: ARCADE EDITORIAL
Editor: Paul Martinez
Producer: Kirsten Thon – Webb
POST EFX: SPONTANEOUS
Managing Director: Marcos Lansdel
Executive Producer: Justin Lane
POST EFX: SPONTANEOUS
Contact: Bryce Edwards
* * *
Volkswagen: Eat the Road
Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to “Eat the road” was conceptualised and placed in a motoring magazine.
Eat the Road. Seriously, eat it. Ingredients: Glutinous rice flour, water, salt, propylene glycol FD&C colour, glycerine.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Illustrator: Morgan
Published: April 2011
* * *
ACDelco Service Centres: Mechanic
Advertising Agency: Leo Burnett, Saudi Arabia
Creative Director: Charbel Nasser
Art Director: Jonathan Horner,Feras Shoujah
Copywriter: Faraz Khan
Photographer: Ahmed Al Mashhadi
* * * *
Breeze with Comfort: Mum, Gran, Dad
Advertising Agency: Lowe & Partners, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Art Director / Copywriter: Kavin Sitsayanaren
Agency Producer: Nuch Lertviwatchai
Photographer: Nok Pipattungjul
Photographer: Anuchai Secharunputong
* * *
O Estado de São Paulo Newspaper: USA, China, Brazil
Advertising Agency: Young & Rubicam, São Paulo, Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Flávio Cassaroti, Sergio Fonseca
Art Director: Fábio Rodrigues
Copywriter: Guigo Oliva
Agency Producer: Monica Beretta
* * * ½
Breakstones: Potatoes + Sour Cream = True Love
Advertising Agency: The Martin Agency, Richmond, USA
Chief Creative Officer: John Norman
Sr. VP & Sr. Copywriter: Raymond McKinney
VP & Sr. Art Director: Ty Harper
Producer: Anya Mills
Director: David Hicks
Production Company: B-Reel Films
Director of Photography: Chris Mabley
Executive Producer: Susan Rued Anderson
Line Producer: Salli Zilles
Editor: Brian Williams
Editorial Company: Posterboy Edit, Toronto
Visual Effects: axyz, Toronto
Sr. Flame Artist: Andres Kirejew
Sr. Animator: Dennis Turner
Lighting & Shading: Mario Marengo
Concept & Design: Bob Fortier
VFX Supervisor: James Andrews
Producer: Karen Huybers
Music: duotone audio group
Chief Music Strategist: David Leinheardt
* * *
Amazon Kindle: Inspiration Awaits
“Over 640,000 of the world’s greatest books at your fingertips. Inspiration awaits.”
Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Art Director: Dean Mortensen
Copywriter: Tim Arrowsmith
Illustrator: Dean Mortensen
Account Managers: Ryan Richards, Emma Boyle
* *
3M Post-it: Doctor, Birthday, Date
Advertising Agency: Grey, Sao Paulo, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Marlos Bakker
* * * * ½
Exclusive Books: Noseweek
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Fran Luckin
Art Directors: Marianne van Onselen, Robyn Bergmann
Stylist: Marianne van Onselen
Copywriter: Chad Wright
Illustrator: Dov Fedler
Producers: Maree Hoffmeyer, Shirley Wagner
Account director: Shomaya Noor
Business Director: Caree Ferrari
* * *
Steggles Chicken: Egg
Advertising Agency: M&C Saatchi, Sydney, Australia
Art Director: Michael Andrews
Copywriter: Tom McFarlane
Published: May 2011
* * * ½
Benadryl: Masks
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Adam Scholes
Copywriter: Hugh Todd
Photographer: Graeme Stuart
Mask Maker: Steven Whinnery
Account Director: Will Kirkpatrick
Production: Stuart Heyburn
Typographer: Chris Hutton
Retouching: John Proudfoot
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