Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was aired in rush hours in Mexico City.
Announcer: If you are stuck in traffic, look at your stereo’s screen.
Stereo’s display: This advert promotes reading. That’s why you are reading it. Gandhi Bookstores
Announcer: Gandhi Bookstores. Keep reading.
Advertising Agency: Ogilvy Mexico, Mexico City, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Copywritter: Luis Elizalde/Raúl Rivera/Marcela Estrada/Rodrigo Flores
Agency Producer: Juan Pablo Osio
Production Company: Circo Film
Post Production: Circo Films
Audio/Music: DNA
Published: April, 2011
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Creative Director: Writer Oliver Handlos
Art Director: Jen Waernes
Executive Producer: grant gill
Copywriter: Ralph Watson
Music + Sound Production: Melissa Chester
Production Company: EPOCH FILMS
Director: Phil Morrison
Executive Producer: Lisa Margulis
Producer: Timory King
Editorial: ARCADE EDITORIAL
Editor: Paul Martinez
Producer: Kirsten Thon – Webb
POST EFX: SPONTANEOUS
Managing Director: Marcos Lansdel
Executive Producer: Justin Lane
POST EFX: SPONTANEOUS
Contact: Bryce Edwards
Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to “Eat the road” was conceptualised and placed in a motoring magazine.
Eat the Road. Seriously, eat it. Ingredients: Glutinous rice flour, water, salt, propylene glycol FD&C colour, glycerine.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Illustrator: Morgan
Published: April 2011
Advertising Agency: Leo Burnett, Saudi Arabia
Creative Director: Charbel Nasser
Art Director: Jonathan Horner,Feras Shoujah
Copywriter: Faraz Khan
Photographer: Ahmed Al Mashhadi
Advertising Agency: The Martin Agency, Richmond, USA
Chief Creative Officer: John Norman
Sr. VP & Sr. Copywriter: Raymond McKinney
VP & Sr. Art Director: Ty Harper
Producer: Anya Mills
Director: David Hicks
Production Company: B-Reel Films
Director of Photography: Chris Mabley
Executive Producer: Susan Rued Anderson
Line Producer: Salli Zilles
Editor: Brian Williams
Editorial Company: Posterboy Edit, Toronto
Visual Effects: axyz, Toronto
Sr. Flame Artist: Andres Kirejew
Sr. Animator: Dennis Turner
Lighting & Shading: Mario Marengo
Concept & Design: Bob Fortier
VFX Supervisor: James Andrews
Producer: Karen Huybers
Music: duotone audio group
Chief Music Strategist: David Leinheardt
“Over 640,000 of the world’s greatest books at your fingertips. Inspiration awaits.”
Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Art Director: Dean Mortensen
Copywriter: Tim Arrowsmith
Illustrator: Dean Mortensen
Account Managers: Ryan Richards, Emma Boyle
Advertising Agency: Grey, Sao Paulo, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Marlos Bakker
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Fran Luckin
Art Directors: Marianne van Onselen, Robyn Bergmann
Stylist: Marianne van Onselen
Copywriter: Chad Wright
Illustrator: Dov Fedler
Producers: Maree Hoffmeyer, Shirley Wagner
Account director: Shomaya Noor
Business Director: Caree Ferrari
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Adam Scholes
Copywriter: Hugh Todd
Photographer: Graeme Stuart
Mask Maker: Steven Whinnery
Account Director: Will Kirkpatrick
Production: Stuart Heyburn
Typographer: Chris Hutton
Retouching: John Proudfoot
As a creative form to promote one of the greatest products from Oficina do Açaí, a very unique action was made for it. Now people can find special straws put into real and juicy fruits. Where? In the most traditional fruit bowls in Porto Alegre, always nearby Oficina do Açaí. On the straw you can easily read the concept “The most natural juice in the town”. People are definitely not expecting for this. So, let yourself be surprised at any moment.
Advertising Agency: Mi Casa Su Casa, Porto Alegre, Brazil
Art Director / Copywriter: Gabriel Martinez
Published: March 2011
