jechange.fr: Dad
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Director: Rudi Rosenberg
Production Company: Les Télécréateurs
Aired: May 2011
Archive for May, 2011
Aralik Dernegi: Pacifier
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Ugur Genc
Copywriter: Caner Gozubuyukogullari
Photographer: Bahadir Tanriover
Published: March 2011
Lemon School: Giraffe, Turtle, Cat
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Directors: Beto Rogoski, Denilson Pucci, Renato Cavalher
Art Director: Pericles Kwiatkowski
Copywriters: Bruno Leite, Beto Rogoski
Photographer: Guto Lavigne
Published: May 2011
Corona Extra: Save the Beach Hotel
Advertising Agency: JWT, Madrid, Spain / El señor Goldwin, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chavarri, Juan Garcia-Escudero
Signal: Smallest Spaces
Advertising Agency: Buzz in a Box, Belgium
Creative Director: Eliott Defay
Art Directors: Quentin Gascard, Grégory Defay
Copywriters: Grégory Defay, Quentin Gascard
Published: 2010
D&R: Happy Horror Days!
D&R wanted to launch a new promotion campaign but younger audience was losing interest in promotions. We decided to create a themed promotion. Our first target was horror fans. Their common behavior was their enthusiasm in laughing at the face of horror. So we decided to make fun of horror. We invited everyone to smile with horror. The Phantom of D&R was far more popular in the virtual world than the spiritual world. He has been invited to movie signings, received love letters and been asked for advice. So we surprised his fans wıth his presence in The Kanyon Store during the Shopping Festival. 50% discount in Horror Days have become an unforgettable journey. Also an unparalleled 559% increase in sales (quantity) and 291% increase in revenue. Happy Horror Days made us and our client smile.
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Fatih Gül
Copywriter: Özgür Cayan
Published: April 2011
D&R: Ortakoy
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Fatih Gül
Copywriter: Özgür Cayan
Photographer: Bahadir Tanriover
Published: April 2011
D&R: Ortakoy, Galata
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Fatih Gül
Copywriter: Özgür Cayan
Photographer: Bahadir Tanriover
Published: April 2011
Directv HD: A Clockwork Orange, ESB, harry Potter, Jaws, Saturday Night fever, Titanic, 300
“Keep a better memory from your movies.”
Advertising Agency: Euro RSCG Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Copywriter / Illustrator: Rodrigo Bravo
Published: February 2011
Mitsubishi ASX: Hippo, Crocodile
Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Director: Humberto Fernandez
Creative Director: Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Platinum
Tok&Stok: Twitter Manuals
Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil. Beside the differential use of social media, the action also shows the concern of Tok&Stok and the environment: each manual in 140 characters on Twitter saved a piece of paper.
Watch the video: http://www.youtube.com/watch?v=1GorxdztVcI
Advertising Agency: DDB, Brazil
Executive Creative Directors: Sergio Valente, Marco Versolato
Creative Directors: Andre Pedroso, João Mosterio and Daniel Bottas
Creatives: Marcelo Bruzzesi, Marcos Abrucio, Ulisses Razaboni
Planners: Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas, David Gross
Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira, Yatan Cenciales
Account Supervisors: Polika Teixeira, Marcia Aguiar, Susana Poli, Marcelo Trivelato
Advertiser’s Supervisors: Regis Dubrule, Ghislaine Dubrule, Flavia Lucena
S&W Sports: Skier
On behalf of S&W Sports, Brand Content created this unique outdoor advertising piece. The pieces were distributed throughout New England by street teams, targeting ski areas, shopping malls and neighborhoods after snowstorms.
Advertising Agency: Brand Content Advertising, Boston MA, USA
Creative Directors: Darryl Jelley, Tom Kelly
Nike: Run Cool
Advertising Agency: In House, United States of America
Creative Director: Danny DelPurgatorio
3D Lead: Linas Jodwalis
3D Modeling: Evaldas Cesnavicius, Charlie Peterson, Bruce Long, Morgan James, Linas Jodwalis
3D Animation : Morgan James, Igor Choromanski, Linas Jodwalis
Design: Matt Beharry
Conceptual Design & Storyboards: Tony Legato
Compositing & 2D Animation : Matt Beharry, Rob Foster, Danny DelPurgatorio
Music & Sound Design : Todd Beyer
Color Correction : Michael Mazur
Senior Producer : Larissa Shames
Associate Producer : Nina Yoo
Nike Digital Program Manager : Corey Patterson
Nike Executive Producer : Jesse Canright
Nike Producer : Noah Stanik
x Lotto: Just Imagine
Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Greg Knagge, Geoff Robertson
Art Director: Jane Keen
Agency Producer: Nicole Eleftheriou
