“The mikrograph. Precise to 1/100th of a second.”
Advertising Agency: CLM BBDO, Paris, France
Chief Creative Directors: Jean-François Sacco, Gilles Fichteberg
Creative Director: Fabien Mouillard
Copywriter: Jamie Standen
Artistic Director Mark Forgan
3D Production: Mecanique Generale
3D Designer : Baptiste Masse
Art Buyer: Sylvie Etchemaite
Acount Manager: Bertille Toledano, Nicolas Fabre, Brune Faillot, Adrien Sammut
“Believe in a new god every month.”
Advertising Agency: Marcel, Paris, France
Chief Creative Director : Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Creative Director : Florent Imbert, Véronique Sels, Emmanuel Lalleve
Art Director : Florent Imbert, Véronique Sels, Emmanuel Lalleve, Bastien Grisolet, Eulalia Bartolomeu,
Copywriter : Florent Imbert, Véronique Sels, Emmanuel Lalleve
Illustrator : Denis Courare, Romain Renard, Florent Imbert
Published : March, 2011
Advertising Agency: Ogilvy & Mather, Johannesburg, South Africa
Creative Director: Fran Luckin, Jonathan Beggs
Art Director: Shane Forbes
Copywriter: David Krueger, Mike Middleton, Greg Banach, Tamsin Holton, Albertus Lombard
Agency Producer: Tsakane Mogale
Director: Erik van Wyk
Production Company: Bouffant
Producer: Melina McDonald
Director of Photography: Timothy Pike
Post Production: Upstairs
Post Production: Sinister
Editor: Kobus Loots
Editor: Christian Van Der Walt
Production Service Company: P.I.G. China
Music Composer: Rich Aronson
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Shay Devery, Ryan Petie
Copywriter: Shay Devery, Ryan Petie
Photographer: John Bowden
Retoucher: Justin Overell
Advertising Agency: Milk, Gothenburg, Sweden
Creative Director: Torkel Norling
Art Director: Martin Ohlsson
Copywriter: Niklas Moberg
Illustrator: Martin Ohlsson
Photographer: Mats Bengtsson
Additional credits: Anna Reynold, Marcus Aggfelt, Axel Tagg, Mikael Selin
A MINI has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. MINI calls this MINIMALISM. First the billboard was dismantled. The metal plate with its many layers of paper was then taken away to be sand-blasted. There the old board was partly covered with a stencil from the British sporty lifestyle brand which included the «BE MINI» lettering. Then the uncoated metal layer of the board was exposed. But only in certain places, of course. But the poster was still not completely reduced down to the bare essentials. To do this, a creative touch was now called for to carefully strip away up to eight layers of posters underneath until there really was nothing left to remove. Then the poster was returned to its rightful place, now as a genuine, unique work of art. But because MINI is serious about MINIMALISM, the British carmaker demonstrated its art of omission not just on one unique poster but on over 20 displayed all over Switzerland. Because keeping an eye on the essentials is important everywhere.
Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Graphic Designer: Cinthia Stettler
Copywriter: Samuel Knaus
Advertising Agency: DDB Mudra, Mumbai, India
Copywriter: Gururaj Rao
Art Directors: Ameya Soman, Manish Darji
Photographers: Gautam Patki, Sanjeev Nadkarni
Retoucher: Bharat Lakhani
Creative Director: Anshumani Khanna
National Creative Director: Rajeev Raja
Chief Creative Officer: Bobby Pawar
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Copywriter: Carlos Pérez-Sauquillo
Art Director: Lucas Gracia
Illustrator: Marta Solsona
Profi Ernst ambient stunt “Blurred House” – in Germany the debates about StreetView were and still are fierce. Many people had their houses blurred – in a fight for privacy and against invasion by a global giant. Profi Ernst, a local DIY store, used this topic cleverly for a stunt. A real house was blurred – by fixing a giant true size blurred image of the facade on the facade. The cheeky message: Don’t be ashamed of your house – come to Profi Ernst. The case video gives more details.
Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Director: Mario Altendorf
Copywriters: David Fowle, Carsten Bug
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager / Producer: Andreas Schill
Account Manager: Adrian Finzelberg
Published: March 2011
Advertising Agency: JWT, Madrid, Spain / El señor Goldwin, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chavarri, Juan Garcia-Escudero
Advertising Agency: Yehoshua\TBWA, Tel Aviv, Israel
Executive Creative Director: Edo Kariv
Creative Director: Amit Stoler
Art Director: Udi Ovadia
Copywriter: Nava Ben Moshe
Illustrator: Assaf Masud
Account Manager: Erez Barkats
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Creative Group Head: Victor Sokolov
Art Director: Max Kitaev
Copywriter: Andrey Sivkov
Illustrators: Ami Collective
Agency Producer: Marina Shponko
Account Director: Anna Sokolova
Account Manager: Katya Konovalova
Published: April 2011
Advertising Agency: Ogilvy & Mather, México
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Art Directors: Gabriel Martínez, Iván Carrasco
Copywriters: Gabriel Martínez, Agustín Vélez, José Montalvo
Illustrator: Ricardo Salamanca
Photographer: Iván Belaustegui / NT producciones
“Pedigree Jumbone Maxi. The longer lasting bone.”
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Elena Dozhdikova, Nikita Voblikov
Copywriter: DIma Nikolaev
Agency Producer: Marina Shponko
Account Director: Maria Ustkachkinseva
The Challenge: Every year millions around the world commemorate Earth Hour by turning off all the lights for one hour. Tel Aviv- Jaffa municipality initiates and produces Earth Hour in Israel. As part of Earth Hour 2011, we were asked to raise awareness to the importance of Earth Hour to our planet.
The Solution: Arc Interactive (one of Publicis Israel’s digital arms) along with Tel Aviv-Jaffa Municipality connected the real world online. Together we developed a special technology and launched the world’s first website that works by pedaling a bike in real time. While riders pedal, the site was on the air, but in a moment of pause, the site went dark. The activity was broadcasted on Earth Hour’s website and on Ynet, Israel’s leading website.
The Results: Earth Hour became the most viewed website in Israel that day! Every 3 minutes a new environmental tip was added on to Earth Hour’s website.
Advertising Agency: Publicis, Tel Aviv, Israel
