Precise parking has always been an enormous challenge for a lot of drivers. That was yesterday. Today, with the new ‘Park Assist’ electronic parking system from Volkswagen, there’s absolutely no need to worry about whether your car fits into a tight space or not. Park Assist is always a reliable friend when you need to park precisely. Now matter how full your garage may be.

“Precision parking. The Passat with Park Assist.”

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Directors: Ralf Heuel, Tom Hauser, Timm Weber, Christoph Stricker, Christoph Breitbach
Art Director: Tim Hartwig
Copywriter: Christian Möhler
Photographer: Patrice Lange
Published: March 2011