Description Of Ambient Execution: The Track Tape Is A Very Simple, Fun And Economic Way Of Transforming Every Single Place Into A Hot Wheels Ad. Besides, The Track Tape Works As Advertising, Placed Exactly Where The Target Is By The Own Target Market

Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz Reyes
Creative Director: Victor Alvarado/Fernando Carrera
Art Director: Victor Alvarado/Fernando Carrera
Copywriter: Fernando Carrera/Victor Alvarado
Advertiser’s Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio