Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonald’s restaurant.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Gustav Holm
Copywriter: Martin Lindestaf, Daniel Vaccino, Magnus Jakobsson
Art Director: Fredrik Simonsson, Lisa Karlsson
Digital Project Manager: Merwan Maaruf
Designer: PM Jonsson