Message body Goal:
By establishing a game between the headline and the “in between the lines”, superficiality and depth, common sense and a critical view, the campaign focuses in snowing that Newsweek is different from the other publications because it offers to its readers deep analysis about the main issues of today.

Idea:
The headline talks about the arrest Julian Assange in England, accused of sexual crimes in Sweden. ln between the lines, an article of Newsweek about the polemic prosecution towards the founder of VVil and get judged by the publication of secret information.

Advertising Agency: LP 360 comunicação, Brazil
Creative Director: Fernando Luna
Copywriter: Marcel Petroff
Art Director: Alexandre Lage
Account Director: Sergio Rebollo