Brother Large format Printers: Poster Guerilla

June 23, 2011 at 23:11 · Filed under CANNES LIONS 2011, Outdoor

Advertising Agency: Cossette, Montréal, Canada
Creative Director: Antoine Bécotte
Art Directors: Julien de Preux, Cyril Drouot

Siam Tamiya: Tamiya Calendar

June 23, 2011 at 20:00 · Filed under CANNES LIONS 2011, Design

Brief Explanation: A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see.

Describe the brief from the client: Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers.

Description of how you arrived at the final design: Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year.

Indication of how successful the outcome was in the market: As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts.

Advertising Agency: Creative Juice TBWA, Bangkok, Thailand
Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Thirasak Tanapatanakul
Graphic Designer: Thirasak Tanapatanakul, Tienchutha Rukhavibul, Manasit Imjai, Chalermpun Punjamapirom, Nitipong Tancharoen, Kingkanok Munkongcharoen, Kantaphat Witwasin, Irada Sribyatta, Chittiporn Chittapootti, Manamai Rodpetch, Sermpan Bunyalumlerk

Corbis: Animals, People

June 23, 2011 at 15:29 · Filed under CANNES LIONS 2011, Print

Advertising Agency: Leo Burnett, Lisbon, Portugal
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Erick Rosa/Renato Lopes
Art Director: Thiago Arrighi
Copywriter: Thiago Carvalho
Account Manager: Rita Carvalho
Account Supervisor: Paula Lopes
Art Buyer: Cristina Almeida
Illustrator: Thiago Arrighi
Photographer: Corbis
Typographer: Thiago Arrighi
Creative Advisor: Tura

Miami Ad School: Milk, Beetle, Economist

June 23, 2011 at 15:27 · Filed under CANNES LIONS 2011, Print

Advertising Agency: Y&R, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flavio Casarotti
Art Director: Kleyton Mourao
Copywriter: Roberto Kilciauskas/Pedro Guerra
Advertiser’s Supervisor: Paulo André Bione
Planner: David Laloum
Account Manager: Flavia Fusco
Art Buyer: Monica Beretta
Illustrator: Kleyton Mourao/Gabriel Bueno

Volkswagen: PVC Plastic, Roll Of Aluminium, Paper, Plastic Bag

June 23, 2011 at 15:22 · Filed under CANNES LIONS 2011, Print

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Marcelo Nogueira
Advertiser’s Supervisor: Ricardo Barion
Account Supervisor: Fernao Cosi
Photographer: Mario Daloia

IKEA: Coffee Table, Chair, Frame

June 23, 2011 at 15:19 · Filed under CANNES LIONS 2011, Print

Advertising Agency: TBWA, Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Ozan Can Bozkurt
Copywriter: Merve Gezer
Advertiser’s Supervisor: Ozge Kocaoglu
Planner: Tugyan Celik/Toygun Yilmazer
Account Manager: Ayse Senunver/Burcu Ozdemir
Account Supervisor: Melis Inceer
Illustrator: Lighthouse/Arman Senaz/Arda Senaz
Photographer: 212/Mustafa Nurdogdu

Editora Todas Culturas: Swimming Pools, Restaurants

June 23, 2011 at 15:02 · Filed under CANNES LIONS 2011, Print

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Andre Gola
Copywriter: Pernil
Advertiser’s Supervisor: Filipe Bartholomeu
Account Supervisor: Claudio Mello

3M: Nails

June 23, 2011 at 15:01 · Filed under CANNES LIONS 2011, Print

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Khoo Meng Hau
Copywriter: Khairul Mondzi
Account Manager: Rowena Bhagchandani
Illustrator: Khoo Meng Hau
Photographer: Lee Chee Kean
Other Credits: Rainer/Miracle Factory

Reporters Without Borders: Putin, Obama/Clinton, Cameron

June 23, 2011 at 15:00 · Filed under CANNES LIONS 2011, Print

Advertising Agency: Memac Ogilvy & Mather, Dubai, United Arab Emirates
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Director: Leonardo Borges/Rafael Rizuto
Copywriter: Sascha Kuntze
Advertiser’s Supervisor: Alexandre Jalbert
Account Manager: Benoit Freyburger
Photographer: Afp

The Hamburg Theatre: Insanity, Taxes, Lines, Cinema

June 23, 2011 at 14:59 · Filed under CANNES LIONS 2011, Print

Advertising Agency: Leagas Delaney, Hamburg, Germany
Chief Creative Officer: Hermann Waterkamp
Art Director: Patrik Hartmann
Copywriter: Michael Okun
Advertiser’s Supervisor: Olaf Bargheer
Account Manager: Heinke Kraack
Account Supervisor: Tjarko Horstmann
Illustrator: Patrik Hartmann/Bjoern Byns/Sona Krude
Typographer: Sona Krude
Graphic Designer: Bjoern Byns, Sona Krude

Amnesty International: Hammer, Hand, Foot

June 23, 2011 at 14:57 · Filed under CANNES LIONS 2011, Print

Advertising Agency: Contrapunto BBDO, Spain
Executive Creative Director: Carlos Jorge/Félix Del Valle
Art Director: Gorka Fernández Iriso
Copywriter: Gonzalo Urriza
Account Manager: Lorena Landau
Account Supervisor: Leticia Gutiérrez

TVN: SY, HN, CA, IA

June 23, 2011 at 14:56 · Filed under CANNES LIONS 2011, Print

Advertising Agency: LOWE Porta, Chile
Chief Creative Officer: Kiko Carcavilla
Executive Creative Director: Kiko Carcavilla
Creative Director: Cristian Kemp/Sebastián Collantes
Art Director: Cristian Kemp/Alvaro Padilla
Copywriter: Sebastián Collantes
Advertiser’s Supervisor: Fredy Delpino
Account Supervisor: Claudia Delavenne

Getty Images: Blue, Red

June 23, 2011 at 14:55 · Filed under CANNES LIONS 2011, Print

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher/Luiz Sanches
Art Director: Marcos Kotlhar/Danilo Boer
Advertiser’s Supervisor: Cristina Chacon
Account Supervisor: Renata M. Simões
Illustrator: Marcos Kotlhar
Typographer: Jose Roberto Bezerra

Video Centro: Russel, Mr. Incredible

June 23, 2011 at 14:54 · Filed under CANNES LIONS 2011, Print

Advertising Agency: TRIBU DDB, Heredia, Costa Rica
Chief Creative Officer: Javier Mora/Pablo Chaves
Executive Creative Director: Javier Mora/Pablo Chaves
Creative Director: Manuel Chacón
Art Director: Kenneth Prieto/Joaquín Brenes
Copywriter: Kenneth Prieto
Account Manager: José Cárdenas
Account Supervisor: José Cárdenas
Illustrator: Marte Studio

Rowenta: Sofa, Piano, Tablets

June 23, 2011 at 14:54 · Filed under CANNES LIONS 2011, Print

Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Anne De Maupeou/Véronique Sels/Sébastien Vacherot
Executive Creative Director: Anne De Maupeou/Véronique Sels/Sébastien Vacherot
Creative Director: Dimitri Guerassimov/Eric Jannon
Art Director: Nicolas Chauvin
Account Supervisor: Jean-Patrick Chiquiar
Art Buyer: Jean-Luc Chirio/Auréiie Lubot
Illustrator: Asile