In commemorating The World’s Health Day, we launched a concert featured mobile recording studio. Where you can record heartbeat and mix it with favorite song. Now every time the song is on, you’ll be reminded of your heart. Now the mixing experience is available for everyone at www.musicofyourheart.com.
Advertising Agency: Grey, Jakarta, Indonesia Chief Creative Officer: Ali Shabaz Executive Creative Director: Randy Rinaldi Creative Director: Randy Rinaldi Art Directors: Dimaz Muktiarto, Iswanda Mardio Copywriters: Adriano Qalbi, R. Djoko Astra, Marsha Savira, Randy Rinaldi Graphic Designers: Dimaz Muktiarto, Bondan Saputra Typography: Dimaz Muktiarto Digital Team: Iswanda Mardio, Andos Madjid, Andjar Production Team: Mita, Atrie, Rania, Dimaz Muktiarto, Randy Rinaldi Activation Team: Ayu Mediasih, Puspita Primadita, Cat Tobing Film Director: Aty Sudarto Music Director: Eggy Post House: Posha Team, Pyramid Post Jakarta Photographers: Clarissa+Peddy, Esbi Account Supervisor: Randy Rinaldi, Dimaz Muktiarto Advertiser’s Supervisor: Mela Sabina, Ina Sophiaan Published: April 2011
Advertising Agency:: TBWA\Frederick, Santiago de Chile, Chile
Executive Creative Director: Eduardo Novión
Creative Director: Cristián López
Art Director: Felipe Ortiz
Illustrator: Daniel Cáceres
Copywriter: Daniel González, Kote Kaid, Felipe Utreras
Advertising Agency: Publicis, São Paulo, Brasil
Creative Director: Hugo Rodrigues/ Kevin Zung
Art Director: Bruno Salgueiro
Copywriter: Gustavo Alves
Agency Producer: Rita Vilarim/Maura Ferrer
Producer: Moviart
Director: Rogério Velloso
Director of Photography: Hélcio “alemão” Nagamine
Editor: Umberto Martins
Music/Sound: Raw Áudio – Hilton Raw e Fernando Forni
Published: April 2011
Advertising Agency: Loducca, São Paulo, Brazil
CCO: Guga Ketzer
Creative Director: Cássio Moron, Marco Monteiro e Pedro Guerra
Art Director: Fernanda Fajardo e Maria Eduarda Di Pietro
Copywriter: José Arnaldo Suaid e Bruno Bocchese
Published: February 2011
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Maxi Itzkoff, Mariano Serkin
Creative Director: Diego Medvedocky
Art Director: Ammiel Fazzari, Bruno Tortolano
Copywriter: Matias Eusebi
Head of Art: Pablo Romanos
Agency Producer: Koko Puch
Account Executive: Paz Beccar Varela
Photography: Sisso & Chouela
3D CGI: Estilo 3D
Advertising Agency: Publicis, Sao Paulo, brazil
Chief Creative Officer: Hugo Rodrigues, Celso Batalha
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Antonio Correa
Copywriter: Gustavo Alves
Illustrator: Antonio Correa
Account Supervisor: Fabienne Verbicaro
Producer: Rita Vilarim, Emerson Russo, Thiago Loureiro
Advertising Agency: Lowe bull, Cape Town, South Africa Creative Directors: Kirk Gainsford, Alistair Morgan Art Directors: Cameron Watson, Sibulele Zihle Copywriter: Simon Lotze Photographer: Kristin-lee Moolman Retouch: Juliet White Published: May 2011
Advertising Agency: Leo Burnett, Istanbul, Turkey Creative Directors: Idil Akoglu, Guven Haktanir Art Director: Erkan Kaya Copywriter: Ilker Dagli Illustrator: Magic Group Photographer: Suleyman Kacar Make-up artist: Atilla Akan Published: May 2011
Objective: For the 2010 launch of McDonald’s Veggie Burger, develop outstanding media ideas that are specifically targeted at nutrition-conscious young adults.
Concept: In order to convey the message “100% vegetarian” as clearly and uniquely as possible, we chose a well-known Austrian culture magazine called “Meat“ – and literally stripped it of the meat: From cover to cover, we crossed out every single mention of the word “meat” with thick green bars. On the magazine’s wrapper, we printed a lofty “Ode To The Meat” that lead over to the new Veggie Burger.
Target audience: Nutrition-conscious young adults.
Advertising Agency: DDB Tribal, Vienna, Austria
Chief Costumer Officer: Eric Schoeffler
Creative Director: Eric Schoeffler, Sebastian Kainz, Hannes Böker, Werner Celand
Senior Art Director: Dietmar Kreil
Copywriter: Sonja Minar
Etat Director: Philipp Krumpel
Account Manager: Marisa Somera
Advertising Agency: Three Drunk Monkeys, Sydney, Australia
Executive Creative Director: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Art Director: Matt Heck
Copywriter: Damian Fitzgerald
Group Content Director: Dan Beaumont
Production Manager: Tom Harrison
Matt Heck: Photograher
Advertising Agency: BBDO, Guatemala General Creative Director: Jaime Cueto Regional Creative Director: Hermann von der Meden Art Director: Julio Angel “Kato” Illustrator: Julio Angel “Kato” Account Director: Eduardo Varela
Advertising Agency: Zubi Advertising, USA Creative Director: Ivan Calle Art Director: Francisco Losada Copywriter: Jonathan Jauregui Photographer: Mauricio Candela Production: The Blur Office
“Signatures can be as powerful as bullets. Join Amnesty International in the fight against death penalty.”
Advertising Agency: DDB Budapest, Hungary Creative Director: Peter Tordai Head of art: Rodrigo Fernandes Art Director: Zoltan Mendrei, Carlos Ramas Copywriter: Adam Grosz, Zsusza Rakosi Published: Month, Year: June 2011
Advertising Agency: Leo Burnett, Melbourne, Australia
Executive Creative Director: Jason Williams
Copywriter: Andrew Woodhead, Elle Bullen
Art Director: James Orr
Directo: Tov Belling
Agency Producer: Mandy Celms
Producer: David Leadbetter
Volkswagen, which translates as “the People’s Car”, is collaborating with their fans to create the third installment of the recently launched “Drive Until…” campaign for the Golf. The idea is get fans involved through Facebook, letting them be a part of the creative and production process in real time. The initiative not only helps the fans create the kind of spot they’d like to see, it also gives people a glimpse “under the hood” to see the process involved in making a television ad. The first two advertisements in the series follow a man, in his early 30s, as he takes two very important steps in his life. The first installment, “Courage”, shows the man driving his Golf around the block repeatedly, as he mentally prepares to propose to his girlfriend. When he makes up his mind and parks the car in front of his girlfriend’s house, the words “Drive until you find the courage.” appear on the screen. The second spot, “Time”, shows the same man driving around in his Golf with his three best friends the night before the wedding. As the man prepares to head into the church, the words “Drive until it’s time.” appear. In order to complete the trilogy, Volkswagen Canada will ask fans what the next chapter in the “Drive Until…” series should be. From there, Volkswagen and advertising agency Red Urban will work with the fans to generate the script, make decisions on actors, music and a number of other key decisions.
Advertising Agency: Red Urban, Canada Creative Director: Christina Yu Art Directors: Christina Yu, Damian Simev Copywriters: Matt Syberg-Olsen, Jon Taylor Agency Producer: David Isaac Account Supervisor: Sonia Ruckemann Account Director: Caroline Kilgour Director: Jean-Michel Ravon Production Company: Untitled Films DP: John Houtman Executive Producer: Lexy Kavluk Line Producer: Tuula Hopp Editorial: Rooster Post Production Editor: Paul Jutras Assistant Editor: Yumi Suyama Colourist: Eric Whipp / Alter Ego Online / VFX: Track & Field VFX Flame Artists: Ernie Mordak & Andrew Rolfe Music / Sound House: Apollo Studios Producer: Didier Toval Music Track: “ Keep The Lights On” by Wave Machines Co-prod: Carling Doubt & Angelina Milanovic Engineer: Brad Nelson Assist Engineer: Harry Knazen
