Advertising agency: Y&R, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Mariano Lombardi
Account Manager: Roberta Lanceri
Group Client Director: Marco Ruggeri
Production company: Frame by Frame
Director: Cosimo Alemà
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Mariano Lombardi
Account Manager: Roberta Lanceri
Group Client Director: Marco Ruggeri
Photographer: FM Photographers
URL: http://hd-not-retouched.com
Advertising Agency: You to You, Paris, France
Advertising Agency: BBDO, New York, United States of America
Director: Mason Nicoll
Editing: Final Cut
Post Production: Smoke & Mirrors NY
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh, Tom Martin
Creative Director: Julian Schreiber
Art Director: Quenton Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designer: Simon Redwood, Jake Turnbull
Published: June 2011
Advertising Agency: Ogilvy, Beijing, China
Creative Director: Perry Zheng
Copywriter: Ning Chen, Jane Tian
Art Director: Perry Zheng
Photography: Tinghu Ye
Retoucher: Debin Liu
Objective: Primafila Hot Club is the Sub-Brand of Sky Primafila, the Pay-Per-View service of Sky Italia satellite platform. dedicated to broadcasts adult movies and programs. In December 2010, first in the Country. Hot Club launched the 3D technology for adult progamming: the need was, first of all, to raise awareness over their brand new 3D programming and then to push sales of 3D PPV programs.
Target audience: Primafila Hot Club top clients: men 18/60. Concept: only Primafila Hot Club 3D programs allow the viewerto live realistic emotions never felt before, making him almost become part of the show. We created a DM that shows the potential of 3D technology in the most effective possible way. How? By focusing on the effects. An outer envelope was needed for privacy-related reasons. Inside, an envelope portraying male underwear made of real fabric contains the leaflet with all the info rolled up to create thickness where most needed.
Results: visits on the specific section of the website were up bw/16.4% compared to previous weeks. Sales of 3D programs increased by2,7% compared to previous weeks. The DM reached the target about two weeks after the launch.
Advertising Agency: Wunderman/Y&R Brands, Milan, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Toon Coenen, Matteo Righi
Art director: Marco Tironi
Copywriter: Filippo Rizzo
Published: December 2010
Advertising Agency: Publicis, London, United Kingdom
Executive Creative Directors: Tom Ewart, Adam Kean
Creative Director: Ed Robinson
Art Director: Robert Amstell, Matthew Lancod, Paul Belford
Copywriter: Robert Amstell, Matthew Lancod, Ed Robinson
Designer: Paul Belford
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“Spring is full of cliches. Escape them March 17-31. Vilnius International Film Festival.”
Advertising Agency: MILK, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Marius Kneipferavicius
Copywriter: Antonio Bechtle
Illustrator: Darius Zablockis / Storyboards.lt
“Matches the best in graphic arts to deliver a perfect job.”
Advertising Agency: Rino Com, São Paulo, Brazil
Creative Director: Fernando Piccinini
Art Director: Marcelo Jelin
Copywriter: Ivan Tsuyama
Illustrator: Marcelo Jelin
Published: March 2011
Buenos Aires, June 2011. Under the concept “Love is out there. If we get organized, there’s plenty for all”, Ogilvy Interactive developed “Singles Finder”, a brand new application created for its client Zonacitas.com, the major argentine portal to find the perfect date. Buenos Aires is one of the cities with the best nightlife of the world, with thousands of bars, discos and pubs. Yet sometimes, having so many options is a problem to find and meet single men and women. Today is available in Buenos Aires “Singles Finder”, a free Smartphone App accessible in iTunes Store that gives you the exact amount of single prospects in each location. Because if you want to meet single people, first you have to know where they are. And the best part is to know it, before buying your ticket.
Advertising Agency: Ogilvy, Argentina
General Creative Director: Gaston Bigio
Interactive Director: Ramiro Dirube
Interactive General Creative Directors: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
“Museum of Communism. Open daily from 9:00-21:00.”
Advertising Agency: Y&R, Prague, Czech Republic
Creative Director: Jaime Mandelbaum
Head of Art: Marco “Eddie” Antonio do Nascimento
Art Director: Thiago Jacon
Copywriter: Conor Barry
Photographer: Miro Minarovych
Retouching: Asile
Talented front-end developers are hard to find and Uncles first efforts did not deliver the kind of talent we needed. An analysis of the “touch points” of the target audience reveled a high affinity towards online gaming – especially “first person shooters”. We decided to focus our communication strategy around online gaming and moved our recruitment campaign into the digital space. In order to have the right kind of voice and be able to integrate our message in this environment we struck a sponsorship deal with the most popular Team Fortress 2 clan – they became our representative and voice of the Uncle brand.
Advertising Agency: Uncle Grey, Aarhus, Denmark
Creative Director: Jesper Hansen
Art Director: Daniel Nicolajsen
Additional credits: Karsten Kirkegaard, Christian Rahn
Published: March 2011
URL: http://www.microsoft.com/
The hacking rate in Italy reaches almost 50%. Our objective was to raise the consumer’s awareness about the risks of pirate software. To do this, we unmasked the pirate hidden inside the people. During SMAU we distributed free pirate copies of Office 2010 with the chance to win a stay, and videotaped the people’s reactions. Instead of Office, the cds contained an application revealing that the only stay they could win using pirate software was prison, and sending them to the dedicated website.
Advertising Agency: Wunderman/Y&R Brands, Milan, Italy
Executive Creative Director: Vicky Gitto
Creative Directors: Enrico Spinetta, Danilo Puricelli
Creatives: Valentina Leovino, Ileana Infantino, Marco Tironi, Stefano Consiglio, Alberto Massazza, Silvia Candeago, Toon Coenen, Filippo Rizzo
Programmers: Marco Consolini, Ronald Shqarri, Lorenzo Ianigro, Omar Ferraro
Account: Dario Fonti, Elena Maggetti, Chiara Tranquillino
Agency producer: Natale Spagnolo
Production company: (h) films
Executive producer: Stella Orsini
Producer: Tommaso Fajdiga
Directors: Pijamas
Published: October 2010
“Cholera infection on holiday? 24/7 hotline, doctor and hospital treatment, medical transport back home, all for 8.50€ a year: www.dkv-travel-health-insurance.de”
“Yellow fever infection on holiday? 24/7 hotline, doctor and hospital treatment, medical transport back home, all for 8.50€ a year: www.dkv-travel-health-insurance.de”
“Malaria infection on holiday? 24/7 hotline, doctor and hospital treatment, medical transport back home, all for 8.50€ a year: www.dkv-travel-health-insurance.de”
Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Director: Peter Roemmelt
Creative Director: Simon Oppmann
Art Director: Simon Oppmann
Copywriter: Peter Roemmelt
Account Management: Daniela Loesch
Marketing Director: Wolfgang Kroul
Advertising Manager: Peter Baumann
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Executive Creative Director: Malek Ghorayeb
Senior Art Director: Rafael Augusto
Senior Copywriter: Sunny Deo
Communications Manager: Lara ElBarkouki
Communications Supervisor: Layal Nammour
Regional Communications Director: Nicolas Roux
Objective: Cetaphil is a premium skin care line for different age groups. The thrust was to communicate the product benefit of smooth clear and soft skin.
Creative Execution: Instead of paper, the ad was printed on satin cloth to impress satin-like skin. This was the first ever ln local publications.
Result: Sales growth vs. 2009 increased by 22% in Modern Trade. This measures units sold to consumers who bought the product out of their own will, and not because they got a prescription from a dermatologist. They were also able to achieve sales based on their targets, and even went over by 10% (total sales achieved vs. targets is 110%). They sold 1.3M units of products in 2010.
Advertising Agency: Grey, Manila, Philippines
Executive Creative Director: Ompong Remigio
Art Director: Bunny Vivero
Copywriter: Ompong Remigio
Account Managers: Henry Chua, Henson Wongaiham
Producer: Emil Cruz
FA Artist: Jackie Lozano
Production House: Camp Apple
Description: How to introduce a brand at a fair without going inside?
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Copywriter: Davide Iacono Cassarino
Art Director: Alessandro Agnellini
Account: Alberto Levi
Published: March 2011
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Doerte Spengler-Ahrens, Jan Rexhausen
Art Director: Gustavo Nardini
Copywriter: Fabio Straccia
Illustrator: Noma Bar
Account Manager: Jose Luis Carretero Lopez
Account Manager: Natalie Martens
“Singer. One touch auto cook menus.”
Advertising Agency: Rediffusion Y&R, Sri Lanka
Executive Creative Director: Jaideep Mahajan
Creative Director: Rondeep Gogoi
Art Director: Sarabjit Singh
“From France to Antalya with love.”
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Fatih Gül
Copywriter: Ozgür Cayan
Photographer: Murat Süyür
Published: May 2011
The Brief: To establish the Spiegel as Germany’s best investigative political magazine.
Solution: The Spiegel magazine has the most substantiated analyses. We translate this unique journalistic quality into a fascinating visual: a big picture is created by numerous smaller pictures – which upon closer view provide all the details and background information.
Claim: A fine pen draws the more accurate picture.
Advertising Agency: Jung von Matt, Berlin, Germany
