“Your hair is you.”
Advertising Agency: Publicis Bold, İstanbul, Turkey
Creative Director: Sami Basut
Art Director: Burcu Günister
Copywriter: Deniz Özgüney
Photographer: Emre Göloglu, Arıza
Retoucher: Emre Göloglu, Arıza
Advertising Agency: HS AD, South Korea
Chief Creative Officer: Hyun Jong Lee
Creative Director: Dae Won Kim
Art Director: Jung In Choi
Copywriter: Hae Pyung Jung
Brief Explanation:
Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be.
Describe The Brief From The Client:
ACRES Is An Animal Protection Organisation That Aims To Create A Caring And Socially Responsible Society Where Animals Are Treated As Sentient Beings. The Challenge Was To Raise Awareness And Educate The Public On The Plight Of Animal Species Due To Human Activity – Mainly, The Destruction Of Rainforests That Serve As A Natural Habitat For Wildlife
To Live In Harmony.
Description Of How You Arrived At The Final Design:
The Lives Of Animals Revolve Around Their Living Space – The Rainforest. In Order To Communicate This, We Used A Visual Metaphor Of Tree Rings. And As We All Know, Each Ring Followed By The One That Lies In Its Outer Core Represents The Ageing Of A Tree. By Using Animals To Make Up The Rings, We Communicate The Idea That The More We Let A Tree Grow, The More Wildlife It Can Sustain. Hence, We Should Keep Things The Way They Are And Not Simply Let Lifestyle Choices Destroy Rainforests And Dictate The Lives Of Animals.
Indication Of How Successful The Outcome Was In The Market:
The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause.
Advertising Agency: DDB, Singapore
Product: Wildlife Preservation
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Gary Lim
Art Director: Aaron Koh
Copywriter: Khairul Mondzi
Digital Artist: Chris Ng
Chief Client Officer: Rowena Bhagchandani
Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Tyler Whisnand, Danielle Flagg, Don Shelford
Art Director: Julia Blackburn, Mike Giepert
Copywriter: Nathan Goldberg, Antony Goldstein
Agency Producer: Ben Grylewicz, Sarah Shapiro, Juliana Montgomery
Advertiser’s Supervisor: Doug Sweeny
Planner: Andy Lindblade
Account Manager: Andrew Schafer
Account Supervisor: Tamera Geddes, Jessie Young
Production Company: Skunk
Director: John Hillcoat
Producer: Executive Producers: Matt Factor, Shelly Townsend
Editor: Tommy Harden
Sound Studio: Sound Lounge
Sound Design: Gus Koven
Music: Richard Wagner, Vorspiel
Post Production: The Mill
Production Designer: Dominic Watkins
Color Mastering: Pascal Dangin
“Don’t let food get in between. Guardian Dental Floss.”
Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Aaron Koh
Chief Client Officer: Rowena Bhagchandani
Photographer: Emilio Bianchi
Illustrator: Bomboland
Advertising Agency: Jung Von Matt, Hamburg, Germany
Executive Creative Director: Sascha Hanke
Creative Director: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Direction: Damjan Pita
Copywriter: Henning Robert, Jan-Hendrik Scholz
Graphic Design: Sven Gabriel, Christoph Maeder, Nicolas Schmidt-Fitzner
Agency Producer: Meike Van Meegen
Editor: Niels Muenter, Tobias Suhm
Director: Silvio Helbig, Johannes Bittel
Producer: Claudia Westermann
Account Manager: Dajana Crantz, Marijke Fisser
Public Relations: Mhoch4
Postproduction: VCC Agency Für Postproduktion, Infected Postproductio
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Art Director: Philip Meyler, Darren Keff
Copywriter: Philip Meyler, Darren Keff
Agency Producer: Jack Bayley
Planner: Shekhar Deshpande
Account Supervisor: Brooke Curtis
Production Company: Gorgeous
Director: Johnny Green
Creative Technologists: Nik Finan, Ben Garraud
Advertising Agency: Publicis Mojo, Sydney, Australia
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Art Director: Andrew Ostrom/Ruth Bellotti
Copywriter: Ian Williamson
Agency Producer: Philippa Smart
Account Supervisor: Simon Ludowyke
Production Company: Exit Films Melbourne, Australia
Director: Garth Davis
Producer: Karen Sproul
Editor: Jack Hutchings
Sound Design: Jason Murphy, Gas Inc Melbourne
Music: Artist/Title: Django Django, Wor
Post Production: Colin Renshaw, Cutting Edge
Head Of Tv: Corey Esse
Music Production: Karl Richter, Level Two Music
Advertising Agency: JWT, Johannesburg, South Africa
Chief Creative Officer: Ben Du Plessis
Executive Creative Director: Ben Du Plessis
Creative Director: Ben Du Plessis
Art Director: Steve Clayton
Copywriter: Grahame Finnemore
Agency Producer: Silke Gehring
Advertiser’s Supervisor: Jonathan Rands
Planner: Clive Evans
Account Manager: Annie Lazarevski
Account Supervisor: Diane Fraser
Production Company: Bouffant Johannesburg, South Africa
Director: Chloe Coetsee
Producer: Chanelle Critshfield
Editor: Daniel Mitchell
Sound Design: Freq’ncy Audio
Cameraman: Rob Wilson
Post Production: Deep End Post Jhb
Advertising Agency: Leo Burnett Group Singapore, Singapore
Executive Creative Director: Chris Chiu
Art Director: Chris Chiu
Copywriter: Chris Chiu
Agency Producer: Anthony Lee
Advertiser’s Supervisor: Richard Tan
Planner: Saurabh Varma
Account Manager: Claire Chan, Brenda Koh, Lee Min Qi, Tay Yi Ling, Stella Pok
Account Supervisor: Kurt Viertel
Production Company: Moviola Singapore, Singapore
Director: David Tsui
Producer: Ronnie Lee
Editor: Adrian, Touches Hong Kong, Khor Swee Aik, Vhq Post Singapore
Sound Design: Yellow Box Singapore
Post Production: Touches Hong Kong, Vhq Post Singapore
Client: Richard Tan, Mindy Cheong
Advertising Agency: Dare, London, United Kingdom
Chief Creative Officer: Danny Brooke-Taylor
Executive Creative Director: Danny Brooke-Taylor
Creative Director: Danny Brooke-Taylor
Art Director: Helen Board
Copywriter: Matt Lever
Agency Producer: Sophie Jones
Advertiser’s Supervisor: David Mannall
Planner: Ben Armistead
Account Manager: Natalie Tobin
Account Supervisor: David Mannall
Production Company: Blink Productions
Director: Tom Tagholm
Producer: Georgina Filmore
Editor: Tim Hary
Sound Design: Parv Thind @ Wave Studios
Cameraman: Luke Scott
Lighting: Luke Scott
Post Production: The Mill
Advertising Agency: Villarrosàs, Barcelona, Spain
Creative Director: Oriol Villar, Isahac Oliver, Richard Browse
Art Director: Nacho Ginestra, Oriol Gil
Copywriter: Isahac Oliver
Agency Producer: Melanie Andrada
Account Supervisor: Juan Badilla
Production Company: Tesauro Madrid, Spain
Director: Erik Morales
Producer: Nacho García
Advertising Agency: Wieden+Kennedy Portland, USA
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Jason Bagley, Eric Baldwin
Art Director: Craig Allen, Eric Kallman
Copywriter: Craig Allen, Eric Kallman
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Director Of Photography: Neil Shapiro
Editor: Carlos Arias
Agency Producer: Lindsay Reed
Lead Flame Artist: Ant Walsham
Account Director: Jessica Monsey
Account Supervisor: Diana Gonzalez
Group Planning Director: Britton Taylor
Interactive Producer: Ann-Marie Harbour
Senior Digital Strategist: Dean Mcbeth
Print Photographer: Danielle Levitt
Art Buyer: Heather Smith-Harvey
Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Guney Soykan
Copywriter: Volkan Karakasoglu
Agency Producer: Zeynep Bildirgen
Advertiser’s Supervisor: Balca Bicakci Ucan
Planner: Tugyan Celik/Toygun Yilmazer
Account Manager: Esra Yaral
Account Supervisor: Ipek Turkili
Production Company: IMAJ Istanbul, TURKEY
Director: Volkan Karakasoglu
Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Adrian Miller
Executive Creative Director: Adrian Miller
Creative Director: Adrian Miller
Art Director: Adrian Miller
Copywriter: Adrian Miller
Agency Producer: Suprotim Day
Advertiser’s Supervisor: Anuradha Sehgal
Planner: Didi Sutisna
Account Manager: Maneesh Rangra
Account Supervisor: Neetika Agarwal
Production Company: Independent
Director: Phillippe Andre
Producer: Dominic Wilcox
Editor: Joe Guest
Music: Ludovico Einaudi
Cameraman: Robert Papais
Lighting: Robert Papais
Post Production: Mpc
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Todd Tilford, Perry Fair
Creative Director: Denise O’bleness
Copywriter: Heather English
Agency Producer: Andrew Chinich, Lindsay Myers, Bennett Mccarroll
Planner: Pele Cortizo-Burgess, Ian Daly
Account Manager: Project Manager: Joanne Peters
Account Supervisor: Maureen Maldari, Alison Monk, Tamar Arslanian, Rosemary Chakko, Adam Clark, Dustin Newman
Production Company: MJZ
2nd Production Company: MPC
Director: Fredrik Bond
Producer: Eric Stern, Alicia Richards
Sound Design: Haines Hall, Mjz
Music: Comma
Post Production: Lynne Mannino, Spot Welders
Casting Director: Michelle Gertz:
Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Executive Creative Director: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Creative Director: Eric Jannon, Dimitri Guerassimov
Art Director: Dimitri Guerassimov
Copywriter: Eric Jannon
Agency Producer: Timothe Rosenberg/Nathalie Levincent/Pierre Marcus/Wam
Account Manager: Emilie De Saint Martin
Account Supervisor: Arthur Sadoun
Production Company: Wanda Productions
Director: Xavier Mairesse
Producer: Claude De Fayolle, Patrick Barbier
Editor: Sam Danesi
Sound Design: Wam
Post Production: Wam, Reepost
