Commercial for NTT Docomo’s Touch Wood SH-08C wooden-encased phone.Created by Morihiro Harano of Drill Inc. The sounds are all authentic, no CGI either. Forest xylophone features a wooden ball that simply relies on the forces of gravity to carry it down the extensive xylophone as it plays Bach’s Cantata 147.
Advertising Agency: Drill, Tokyo, Japan
2nd Advertising Agency: Densu, Tokyo, Japan
Creative Director: Morihiro Harano
Art Director: Jun Nishida
Copywriter: Noriko Yamada
Agency Producer: Daijiro Sawa/Ayako Yoshinoya
Advertiser’s Supervisor: Masato Kabasawa
Account Manager: Ayako Yoshinoya
Account Supervisor: Toru Murakami
Production Company: Engine Plus Tokyo, Japan
2nd Production Company: Drawing And Manual
Director: Seiichi Hishikawa
Producer: Toshifumi Oiso, Hideyuki Chihara
Editor: Hitoshi Kimura
Sound Design: Kenjiro Matsuo
Post Production: Digital Garden
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Mike Smith
Art Director: Jaclyn Rink
Copywriter: Ashley Davis Marshall
Agency Producer: Anthony Curti, Rani Vaz
Account Supervisor: Tara Deveaux
Production Company: Mjz
Director: Tom Kuntz
Producer: David Zander, Jeff , Scott Kaplan
Editor: Steve Gandolfi, Joel Miller, Isaac Chen, Georgia Dodson
Sound Design: Sound Lounge, Tommy Jucarone
Music: Stimmung, Greg Chun, Peter Lauridesen
Post Production: Framestore
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Johan Eghammer
Copywriter: Marcus Hägglöf, Martin Ringqvist
Agency Producer: Magnus Kennhed
Advertiser’s Supervisor: Jonas Devallius, Johan Dannemann
Account Manager: Patrik Danroth
Account Supervisor: Andreas Engstrand, Leif Sorte
Production Company: Acne Production
Advertising Agency: Goodby Silverstein & Partners, San Francisco, USA
Executive Creative Director: Margaret Johnson
Creative Director: Rich Silverstein
Art Director: Croix Gagnon
Copywriter: Nat Lawler
Agency Producer: Jan O’malley
Account Manager: Erin Fromherz
Production Company: Smuggler Hollywood, Usa
Director: Ringan Ledwidge
Producer: Sally Humphries
Editor: Rick Orrick
Music: Original Music By Mutato Muzika
Animation: Woodshop
Post Production: Mpc
Group Creative Director: David Kolbusz
Group Account Director: Leslie Barrett
Advertising Agency: BBDO, Berlin, Germany
Chief Creative Officer: Christian Mommertz, Wolfgang Schneider
Art Director: Stephan Eichler
Junior Art Director: Philipp Alings
Designer: Philipp Alings
Copywriter: Christopher Fink
Head of TV: Steffen Gentis
Production Company: VCC Duesseldorf
Editor: Florian Alt, Markus Jäschke
Composer: Leory Anderson
Music Publisher: EMI Music Publishing Germany
Brief Explanation:
The challenge was how to get enough people to know about the movement. So the objective was to get attention. And to eventually get restaurants to stop supplying disposable chopsticks.
Describe the brief from the client:
The brief was to spread the word of how the use of disposable chopsticks is needlessly destroying China’s forests.
Description of how you arrived at the final design:
A ‘Disposable Forest’ was placed in a popular Beijing shopping area. Greenpeace handed out permanent-use chopsticks and encouraged people to make a pledge not to use disposable ones. Taking used chopsticks and turning them back into trees was an innovative way of telling the story of how the forests are being destroyed needlessly. The ‘Forest’ was both beautiful and eerily frightening, making the first impression of the creation strong and memorable.
Indication of how successful the outcome was in the market:
In the first two weeks over 100,000 people pledged, at the event and on the Greenpeace mini-site, helped by a surge of Weibo (China’s Twitter) uploads, encouraging many more to sign on. Posters spread the word and convinced restaurants to make a change. As a result, 2,000 (and counting) restaurants across greater Beijing have replaced their disposable chopsticks with permanent-use ones.
Advertising Agency: Ogilvy, Beijing, China
Executive Creative Director: Bill Chan, Doug Schiff
Associate Executive Creative Director: Wilson Chow, Shiyang He
Copywriter: Doug Schiff, Lianhui Hao
Art Director: Shiyang He, Shujie Qi, Gongxing Wang, Perry Zheng
Digital Art Director: Dong Liu, Xaioxin Yang
Flash Designer: Ajie Liu
Agency Producer: Tracy Wu, Yong Zhang
Account: Raymond Tao, Vivian Guo, Yoyo Liu
Commuters and traffic wardens were surprised to see a life-size replica of a car made from 1.5 tonnes of Play-Doh parked up in a London street today. The hand-crafted sculpture was created by a team of eight model makers over a two week period to mark the UK launch of the new Chevrolet Orlando family-friendly seven-seater car.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes
Agency Producer: Vera Jacinto, Gabriel Dagostini
Advertiser’s Supervisor: Fernao Cosi
Account Supervisor: Herlander Zola
Production Company: Vetor Zero
Director: Fabio Acorsi
Editor: Thiago Bueno
Sound Design: Raw Produtora De Audio
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director: Peter Kain, Gianfranco Arena
Art Director: Gianfranco Arena
Copywriter: Peter Kain
Agency Producer: Amy Wertheimer, Loren Parkins
Account Supervisor: Kathryn Brown
Production Company: O Positive Films
Director: Jim Jenkins
Editor: Ian Mackenzie
Music: Artist: Mas
Post Production: Mass Market
Advertising Agency: Johannes Leonardo, New York, USA
Chief Creative Officer: Jan Jacobs, Leo Premutico
Art Director: Dave Tomkins, Ben Clare, Alex Romans
Copywriter: Iain Nevill, Ben Clare, Alex Romans
Agency Producer: Matthew Mattingly
Account Manager: Dean Rubinstein
Production Company: Rabbit Content
Director: Trevor Mcmahan, Tim Abshire
Producer: Douglas Howell, Joby Barnhart, James Blom
Editor: Tyler Temple-Higgins
Sound Design: Will Bates, Phil Mossman, Lucy Alper
Music: Fall On Your Sword
Advertising Agency: Deep Silver Planegg, Munchen, Germany
Chief Creative Officer: Georg Larch
Executive Creative Director: Anton Borkel
Creative Director: Christian Löhlein, Philipp Foly
Art Director: Christian Löhlein
Agency Producer: Malte Wagener
Advertiser’s Supervisor: Anton Borkel
Planner: Anton Borkel, Malte Wagener
Account Manager: Vincent Kummer
Account Supervisor: Vincent Kummer
Production Company: Axis Animation
2nd Production Company: Savalas
Director: Stu Aitken
Producer: Andrew Pears
Editor: Stu Aitken, Anton Borkel
Sound Design: Savalas Studios, Kahl Henderson, Tom Griffiths
Music: Savalas Studios, Giles Lamb
Animation: Axis Animation
Post Production: Axis Animation
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain, Gianfranco Arena
Art Director: Gianfranco Arena
Copywriter: Peter Kain
Executive Producer: Amy Wertheimer
Account: Kathryn Brown
Production Company: O Positive
Director: Jim Jenkins
Director of Photography: Mott Hupfel
Editing House: Number Six Edit
Editor: Jason MacDonald
Visual Effects Company: Framestore
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen, Noel Cottrell
Creative Director: Rob Perillo, Rob Lenois
Art Director: Rob Perillo
Copywriter: Rob Lenois
Agency Producer: James Mcpherson, Angela Ong, Jibennett Mc Carroll
Planner: Molly Dunn/Andrea Galambos
Account Supervisor: Will Platt-Higgins, Elena Grasmann, Liz Gilchrist
Production Company: Station Film New York, Usa
Director: Sam Cadman
Producer: Tom Rossano, Kate Sutherland
Editor: Mike Elliot
Sound Design: Glen Landrum, Sound Lounge
Music: Human
Animation: Method
Post Production: Beast
Audio Engineer: Glen Landrum
Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Art Director: Sergio Díaz-Infante, Carlos Meza
Copywriter: Carlos Meza, Sergio Díaz-Infante
Agency Producer: Juan Pablo Osio
Advertiser’s Supervisor: Maria Luis Ríos
Account Supervisor: Miguel Velázquez
Production Company: Central Films
Director: Rodrigo García Saiz
Producer: Blanca Moreno
Editor: Jorge Hernandez
Sound Design: Look As Audio
Post Production: Central Films
Advertising Agency: JWT Italia Milan, Italy
Art Director: Flavio Mainoli, Cristiana Bocassini
Copywriter: Paolo Cesano, Bruno Bertelli
Agency Producer: Cecilia Barberis
Account Supervisor: Giovanna Curti
Production Company: Diaviva Reggio
Director: Veronica Mengoli
Producer: Alain Sanyas
Sound Studio: Top Digital
Music: Paul Mottram, Veiled In Satin
Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Christian Reuilly
Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet
Copywriter: Baptiste Clinet, Nicolas Lautier, Florian Bodet
Agency Producer: Laure Bayle
Advertiser’s Supervisor: Daphné Gerenton
Account Manager: Xavier Delaporte
Account Supervisor: Benoit De Fleurian
Production Company: Paranoid Projects Paris, France
Director: Les Vikings
Producer: Mélanie Robert Kaminka
Music: Title: Studio Apollo
Post Production: Mikros Image
