Advertising Agency: Ogilvy, Johannesburg, South Africa
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Fran Luckin, Robyn Bergmann, Catherine Conradie
Art Director: Renier Zandburg
Copywriter: Taryn Scher
Agency Producer: Debbie Dannheisser
Advertiser’s Supervisor: Nonhlanha Mokwena
Account Manager: Shera Eshmade
Account Supervisor: Louise Johnston
Production Company: Frieze Films
Director: Jonty Fine
Producer: Jo Barber
Editor: Jonty Fine
Sound Design/Arrangement: Jo Anne Darling-Risi/Zak Binikos
Cameraman: Jonty Fine
Post Production: Fr’quency
Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Executive Creative Director: Paul Brazier
Creative Director: Steve Jones, Martin Loraine
Art Director: Laurent Simon
Copywriter: Aidan Mcclure
Agency Producer: Rebecca Scharf
Production Company: Mad Cow Films
Director: Simon Ellis
Producer: Jonas Blanchard
Editor: Matt Swanpoel
Sound Design: Ben Gulvin @ 750mph
Music: Sam Ashwell
Post Production: The Mill
Executive Producer: Pete Chambers
Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director: Justin Gomes, Andrew Whitehouse
Creative Director: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze, Mimi Cooper
Agency Producer: Katherine Tripp
Planner: Rebecca Warne
Account Manager: Morgan Tomes
Account Supervisor: Kaylin Mendes
Production Company: Giant Films
Director: Robin Goode
Producer: Laura Sampson
Editor: Anthony Lee Martin
Sound Design: We Love Jam
Post Production: Condor
Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden, John Jay
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Alberto Ponte, Ryan O’rourke
Art Director: Taylor Twist
Copywriter: Caleb Jensen
Agency Producer: Erika Madison
Advertiser’s Supervisor: Todd Pendleton, Meiwa Tei, Omar Johnson
Planner: Rebecca Stambanis, Chris Cummings
Account Supervisor: Karrelle Dixon, Alyssa Ramsey
Production Company: Imperial Woodpecker
Director: Stacy Wall
Producer: Doug Halbert, Dina Oberley
Editor: Robert Duffy, Healy Snow
Sound Design: Stimmung, Gus Koven, Jack Catlin, Ceinwyn Clark
Music: Jan Hammer
Post Production: Tony Smoller, James Allen, Rachel Kaminek
Advertising Agency: Don, Buenos Aires, Argentina
Chief Creative Officer: Papón Ricciarelli
Executive Creative Director: Roberto Lestón
Art Director: Celeste Dalairac, Mariano Gamba
Copywriter: Juan Rezzónico, Federico Díaz
Agency Producer: Don
Account Manager: Melitón Detomasi
Account Supervisor: Pablo Ajuria
Production Company: El Bagre Films
Director: Quinto Cruz
Producer: Rafael González Del Cerro
Editor: Lautaro Colace
Sound Design: No Problem
Music: La Pirada
Post Production: Cutu Benedict
Advertising Agency: BBH, New York, Usa
2nd Advertising Agency: Google Creative Lab New York, Usa
Chief Creative Officer: Kevin Roddy
Executive Creative Director: Pelle Sjoenell, Calle Sjoenell, Robert Wong Of Google Creative Lab
Art Director: Steve Peck
Copywriter: Jared Elms
Agency Producer: Orlee Tatarka
Account Manager: Rossa Hsieh/Jessica Bigarel Of Google Creative Lab
Production Company: First Ave Machine
Director: Aaron Duffy
Producer: Sam Penfield, Michael Solomon, Krystn Wagenberg, Meagen Carroll
Editor: Charlie Johnston
Sound Design: Joseph Fraioli, Jafbox Sound
Vfx Artist: Jeannette Depattie, Alison Savitch
Commercial for NTT Docomo’s Touch Wood SH-08C wooden-encased phone.Created by Morihiro Harano of Drill Inc. The sounds are all authentic, no CGI either. Forest xylophone features a wooden ball that simply relies on the forces of gravity to carry it down the extensive xylophone as it plays Bach’s Cantata 147.
Advertising Agency: Drill, Tokyo, Japan
2nd Advertising Agency: Densu, Tokyo, Japan
Creative Director: Morihiro Harano
Art Director: Jun Nishida
Copywriter: Noriko Yamada
Agency Producer: Daijiro Sawa/Ayako Yoshinoya
Advertiser’s Supervisor: Masato Kabasawa
Account Manager: Ayako Yoshinoya
Account Supervisor: Toru Murakami
Production Company: Engine Plus Tokyo, Japan
2nd Production Company: Drawing And Manual
Director: Seiichi Hishikawa
Producer: Toshifumi Oiso, Hideyuki Chihara
Editor: Hitoshi Kimura
Sound Design: Kenjiro Matsuo
Post Production: Digital Garden
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Mike Smith
Art Director: Jaclyn Rink
Copywriter: Ashley Davis Marshall
Agency Producer: Anthony Curti, Rani Vaz
Account Supervisor: Tara Deveaux
Production Company: Mjz
Director: Tom Kuntz
Producer: David Zander, Jeff , Scott Kaplan
Editor: Steve Gandolfi, Joel Miller, Isaac Chen, Georgia Dodson
Sound Design: Sound Lounge, Tommy Jucarone
Music: Stimmung, Greg Chun, Peter Lauridesen
Post Production: Framestore
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Johan Eghammer
Copywriter: Marcus Hägglöf, Martin Ringqvist
Agency Producer: Magnus Kennhed
Advertiser’s Supervisor: Jonas Devallius, Johan Dannemann
Account Manager: Patrik Danroth
Account Supervisor: Andreas Engstrand, Leif Sorte
Production Company: Acne Production
Advertising Agency: Goodby Silverstein & Partners, San Francisco, USA
Executive Creative Director: Margaret Johnson
Creative Director: Rich Silverstein
Art Director: Croix Gagnon
Copywriter: Nat Lawler
Agency Producer: Jan O’malley
Account Manager: Erin Fromherz
Production Company: Smuggler Hollywood, Usa
Director: Ringan Ledwidge
Producer: Sally Humphries
Editor: Rick Orrick
Music: Original Music By Mutato Muzika
Animation: Woodshop
Post Production: Mpc
Group Creative Director: David Kolbusz
Group Account Director: Leslie Barrett
Advertising Agency: BBDO, Berlin, Germany
Chief Creative Officer: Christian Mommertz, Wolfgang Schneider
Art Director: Stephan Eichler
Junior Art Director: Philipp Alings
Designer: Philipp Alings
Copywriter: Christopher Fink
Head of TV: Steffen Gentis
Production Company: VCC Duesseldorf
Editor: Florian Alt, Markus Jäschke
Composer: Leory Anderson
Music Publisher: EMI Music Publishing Germany
Brief Explanation:
The challenge was how to get enough people to know about the movement. So the objective was to get attention. And to eventually get restaurants to stop supplying disposable chopsticks.
Describe the brief from the client:
The brief was to spread the word of how the use of disposable chopsticks is needlessly destroying China’s forests.
Description of how you arrived at the final design:
A ‘Disposable Forest’ was placed in a popular Beijing shopping area. Greenpeace handed out permanent-use chopsticks and encouraged people to make a pledge not to use disposable ones. Taking used chopsticks and turning them back into trees was an innovative way of telling the story of how the forests are being destroyed needlessly. The ‘Forest’ was both beautiful and eerily frightening, making the first impression of the creation strong and memorable.
Indication of how successful the outcome was in the market:
In the first two weeks over 100,000 people pledged, at the event and on the Greenpeace mini-site, helped by a surge of Weibo (China’s Twitter) uploads, encouraging many more to sign on. Posters spread the word and convinced restaurants to make a change. As a result, 2,000 (and counting) restaurants across greater Beijing have replaced their disposable chopsticks with permanent-use ones.
Advertising Agency: Ogilvy, Beijing, China
Executive Creative Director: Bill Chan, Doug Schiff
Associate Executive Creative Director: Wilson Chow, Shiyang He
Copywriter: Doug Schiff, Lianhui Hao
Art Director: Shiyang He, Shujie Qi, Gongxing Wang, Perry Zheng
Digital Art Director: Dong Liu, Xaioxin Yang
Flash Designer: Ajie Liu
Agency Producer: Tracy Wu, Yong Zhang
Account: Raymond Tao, Vivian Guo, Yoyo Liu
Commuters and traffic wardens were surprised to see a life-size replica of a car made from 1.5 tonnes of Play-Doh parked up in a London street today. The hand-crafted sculpture was created by a team of eight model makers over a two week period to mark the UK launch of the new Chevrolet Orlando family-friendly seven-seater car.
