Advertising Agency: The Red Brick Road, London, United Kingdom
Chief Creative Officer: Paul Weinberger
Creative Director: Justin Tindall
Art Director: Pete Heyes
Copywriter: Matt Lee
Agency Producer: Charles Crisp
Advertiser’s Supervisor: Paul Bartlett
Planner: Paul Hackett
Account Supervisor: Oilver Clark
Production Company: Stink
2nd Production Company: Cherokee Films
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Sound Designer: Jungle – James Saunders
Music: Mark Campbell, Robert Taggart At One Music Company
Cameraman: Jan Velicky
Post Production: The Mill
Advertising Agency: Dentsu, Tokyo, Japan
Executive Creative Director: Yoshimitsu Sawamoto
Copywriter: Mayu Taguchi, Sohei Okano, Yuriko Taki
Planner: Mayu Taguchi, Sohei Okano, Yuriko Taki
Account Manager: Ikuko Wakiya, Yoshito Nakagawa
Production Company: Dentsu Creative X
Director: Jun Kawanishi
Producer: Tomonori Iida
Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R London, United Kingdom
Executive Creative Director: Mark Roalfe
Art Director: David Godfree
Copywriter: Mark Waldron
Agency Producer: Jody Allison
Planner: Neasa Cunniffe/Ben Kay
Account Manager: Josh Harris
Account Supervisor: Nick Fokes
Production Company: Gorgeous
2nd Production Company: Pioneer Production
Editor: Paul Watts
Sound Design: Munzie At Grand Central
Music: Millie Small ” Tom Hark ”
Post Production: The Mill
Advertising Agency: Wieden+Kennedy, London, United Kingdom
Executive Creative Director: Tony Davidson And Kim Papworth
Art Director: Hollie Sayers, Freddie Powell, Sam Heath, Chris Groom
Copywriter: Hollie Sayers, Freddie Powell, Sam Heath, Chris Groom
Agency Producer: Lucy Russell
Planner: Theo Izzard Brown
Production Company: Smith and Jones Films
2nd Production Company: MPC
Director: Ulf Johansson
Producer: Philippa Smith
Editor: Russell Icke
Sound Design: Sound Studio: Wave London
Engineer: Jack Sedgwick
Music:Tonic Music Ltd
Composers: Multiverse
Animation: Ryan Hadfield, Heather Goodenough, Neil Griffiths
Post Production: Matte Painter: Charlotte Tyson
Telecine: Jean Clement Soret
Postproducer: Josh King
Media Planning: Carat
Vfx Supervisor: Kamen Markov
Assist Flame: Richard Mckeand
Advertising Agency: AMV BBDO, London, United Kingdom
Creative Director: Steve Jones
Art Director: Matt Welch
Copywriter: Simon Welch
Agency Producer: Lindsay Hughes
Production Company: Rattling Stick
Director: Andy Mcleod
Producer: Kirsty Dye
Editor: Richard Orrick
Music: Happy Birthday
Post Production: Big Buoy
Sound: Parv Thind At Wave
Advertising Agency: TBWA\CHIAT\DAY, New York, USA
Chief Creative Officer: Mark Figliulo
Creative Director: Jonathan Mackler
Art Director: Anthony Decarolis
Copywriter: Eric Fahrenkopf
Agency Producer: Jason Souter
Production Company: SMITH AND JONES London, UNITED KINGDOM
Director: Ulf Johansson
Producer: Philippa Smith
Editor: Gavin Cutler
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director: Peter Kain/Gianfranco Arena
Art Director: Gianfranco Arena
Copywriter: Peter Kain
Agency Producer: Amy Wertheime, Loren Parkins
Account Supervisor: Kathryn Brown
Production Company: O Positive Films
Director: Jim Jenkins
Editor: Ian Mackenzie
Post Production: Mass Market
Advertising Agency: Wieden + Kennedy, Amsterdam, netherlands
Executive Creative Director: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Broadcast Director: Erik Verheijen
Agency Producer: Tony Stearns, Niko Koot
Planner: Stuart Parkinson, Martin Weigel
Project Manager: Sharon Kwiatkowski
Production Company: Sonny
Director: Fredrik Bond
Director of Photography: Mattias Montero
Producer: Alicia Bernard
Executive Producer: Helen Kenny
Editing Company: Marshall Street Editors
Editor: Tim Thorton-Allan
Audio Post: Grand Central
Sound Designer/Mixer: Raja Sehgal
Artist: Mohammed Rafi, Jaan Pehechaan Ho
Music Company: Agoraphone
Music Supervisor: Beth Urdang
Post Production: The Mill
Flame: Jay Bandlish
3D: David Lawson
Telecine: Adam Scott
Producer: Paul Schleicher
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Chief Creative Officer: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Creative Team: Richard Williams, Anthony Phillips
Art Director: Annie Beauchamp
Agency Producer: Sonia Von Bibra, Pip Heming
Advertiser’s Supervisor: Account Director: Mick McKeown
Account Manager: Phoebe Farquharson
Account Supervisor: Group Account Director: paul Mcmillan
Production Company: Plaza Films
Director: Paul Middleditch
Producer: Executive Producer: Peter Masterton
Editor: Peter Whitmore, Jo McKenzie
Sound Designer: Level Two Music And Electric Dreams
Music: Cornel Wilczek
Advertising Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Creative Director: Mark Bernath, Eric Quennoy
Art Director: Stuart Harkness, Freddie Powell
Copywriter: Freddie Powell, Stuart Harkness
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials – Amsterdam
Production Company: Independent Films – London
Director: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo Casacuberto
Director of Photography: Jeroen van der Poel
VFX Company: The Mill
Brief Explanation:
A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all!
Describe the brief from the client:
The brief was to develop a calendar for Audi clients. The calendar should differ greatly from other car calendars and position Audi as innovative and modern.
Description of how you arrived at the final design:
When Audi introduces a car calendar, that calendar has to be just as innovative as the brand itself. Audi should not merely say “Vorsprung durch Technik” (Leading through technology) but prove it as well.
Indication of how successful the outcome was in the market:
25,000 calendars were sent out. So far, the app has been downloaded 23,448 times. This means that most of the people who received a copy of the calendar have downloaded the app to experience “Vorsprung durch Technik” in a new dimension. Audi received numerous response mails from enthusiastic clients. Just one person obviously didn´t get it. He wrote an e-mail saying thank you for the lovely landscapes.
Advertising Agency: Neue Digitale/Razorfish , Germany
Managing Director: Sven Kuester, Sascha Martini
Creative Director: René Lamberti, Fabian Roser
Art Director: Kathrin Laser
Copywriter: Stephan Deisenhofer
Concept: Steffen Staeuber
Copywriter: Alexander Ardelean
Designer: Bartosz Elsner
Designer: Florian Uihlein
Interactive Designer: Jens Lembke, Julien Pietri
Programmer: Dennis Hantke, Dirk Tech
Technical Manager: Mathis Moder
Technical Director: Paul Schmidt
Account Manager: Kristina Klein, Dorte Luecker
Animator: David Loehr
Saatchi & Saatchi Cape Town Illustrates The Art Behind the Music for Wordsworth Books Saatchi & Saatchi Cape Town has used illustration and the art of music to tell the story of three iconic musicians for the launch of their biographies in a series of in-store posters for Wordsworth Books. The poster campaign featured musical greats, Keith Richard, Amy Winehouse and Michael Jackson, which used the art of music to tell their stories.Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says, “The objective of the campaign was to leave the customer with a strong desire to buy the biography.” She adds, “We found the most interesting way for us to do this was to use the art of music to tell their stories.”“We did this by transfor ming the musical notes on sheet music into the story of each of their lives through visually arresting illustration.” Thom continues, “The attention to detail in each piece was paramount and each scene had to be a rewarding experience.”Thom explains that, the styles used in each of the illustrations were chosen specifically to match the genre of music: Keith’s rock n roll genre was matched with a Stedman style, the jazz-blues style of Amy was an iconic yesteryear theme and for the King of Pop Michael we used a neon and Pop-art style.”“The final output of the creative showed visually striking pieces of artwork which, ultimately showed some of the greatest muso’s life achievements in one ‘sheet of music’,” concludes Thom.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa Creative Director: Sammy-Jane Thom Art Director: Natalie Vella Copywriter: Melanie Horenz Illustrator: Johan Strauss
Brief Explanation:
To communicate to potential clients what we do, what we are and how we do it is difficult considering the proof of this is in so many different media spaces and formats. We needed a way, to not only engage our audience but immerse them in everything we stand for and give them the full Leo Burnett experience.
Describe the brief from the client:
We’re very proud of our work, and we want to let people know about who we are, what we believe in, what we’ve done, and where we’re going. So we needed to design a communications piece to send to potential clients that embodied everything we are in a visually stunning, interesting and engaging way.
Description of how you arrived at the final design:
Inspired by Leo Burnett, who in the grip of a great depression, placed a bowl of apples in reception as an act of hospitality in a hungry world. We bought this kind of personal and selfless act to life through a blend of old world, hand made design and crafting with cutting edge technology that communicate the personal touch, and the belief’s in our unique brand of advertising, that tells the full story of Leo Burnett in a visual engaging and hands on way.
Indication of how successful the outcome was in the market:
We received overwhelmingly positive feedback from each CEO who received the AppleBox with personal calls made to our head of new business. Not only did they express their gratitude for sending them such a beautiful and unique piece, but our Leo i-Pad inside was extremely well received and enabled us to begin an open dialogue with the recipients about working with us in the future.
Advertising Agency: Leo Burnett,Sydney , Australia
Product: Leo Burnett Advertising Agency
Executive Creative Director: Andy DiLallo
Art Director: Jim Walsh
Copywriter: Brad Grey
Producer: James Rogers
Illustrator: John-Henry Pajak
Artist/Modeller: Vlad Malkovich
Digital Producer: Ed Larossa
Digital Developer: Kevin Brown, Will Parry
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creative Director: Fernando Militerno
Creatives: Charlie Lanus, Pedro Porcaro
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Published: February 2011
