“Irresistible cheeses.”
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Directors: Beto Rogoski, Denilson Pucci, Renato Cavalher
Art Director: Pericles Kwiatkowski
Copywriter: Bruno Leite
Photographer: Ziviani
Published: July 2011
Brief: Over use of automobiles as a key mode of transport and the fact that people are driving more and more in their daily lives has led to temperature increase, heavy air pollution and other global environmental crisis. We need to deliver a message to drivers that ‘over reliance on car travel’ is one of the main causes of serious damage to nature and the environment. Solution: One of the most obvious results of the global ecological crisis is that the animals are losing their natural habitats. Therefore our solution was built around the concept of animals losing their homes, and we created an idea that was relevant to the driver, advocating ‘Low carbon travel. Don’t be a predator to ecology.’ Location/Scale: We selected parking spaces and signs, printed the signs with images of a variety of animals whose living space has been destroyed, and made the ground of the parking area into a reconstruction of the animals’ home. When people park their cars, they are invading the animals’ home and driving them away, causing the animals to lose their homes and living space. With the help of this set-up, we help every driver clearly understand the harm caused by driving, and thereby highlighting our message of ‘Low carbon travel. Don’t be a predator to ecology’
Advertising Agency: Dentsu, Beijing, China
Creative Directors: LiangYue, ArchiveLi, SamSun
Art Directors: LiGang, RichardWang
Copywriters: SunFengTao, SuzieRan
Photographer: QuanJing
Published: June 2011
Advertising Agency: Glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Anthony Cliff
Advertising Agency: Saatchi & Saatchi, New York, USA
Global Creative Director / Art Director: Tris Gates-Bonarius
Creative Director / Copywriter: Cliff Francis
Producer: Michael von Schmidt-Pauli
Chief Operating Officer: Con Williamson
Creatives: Jorg Riommi, Adam Kerj
Director: Jan Gleie
Production: Twin Film
“Stop the itching caused by athlete’s foot.”
Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Caio Miranda
Retouching: Ariê Magalhães
Advertising Agency: Three, Romania
Creative Director: Andrei Tripsa
Copywriter: Sabin Staicu
Art Director: Nicu Duta
Account Director: Miruna Pop
Illustrator: Nicu Duta
Advertising Agency: Lew´LaraTBWA, São Paulo, Brazil
Chief Creative Director: Jaques Lewkowicz
Creative Director: Manir Fadel, Luciano Lincoln
Art Director: Marcelo Rizério, Max Geraldo
Copywriter: Marcos Almirante
Photographer: Alexandre Catan
Account Manager: Alexandre Baroni, Tiago Moreira
Art Buyers: Ana Karina, Alessandra Sarilho, Giuliano Springhetti
Graphic Production: Marcos Pedra
Client Approval: Murilo Moreno
Director: Cousins
Producer: Kali Erin Niemann
Director of Photography: Greg Ephraim
Stylist: Heather Lake
Make-Up: Kristen Browning
Assistant Camera/Gaffer: Raul Gonzo
Copywirter: Jordan Sharon
Editor: Keith Hamm
Telecine: Clark Muller
Sound Designer: Ian Vargo
Audio Mixer: Matt Miller
Voiceover Talent: Austin Horton
Bride: Ashley Martin
Groom: Austin Scott
BRIEF
Make Stockholmers aware of airline company Norvvegian’s Iow fare flights to their new destination Edinburgh.
SOLUTION
We took Edinburgh to Stockholm by turning two adshels into a famous symbol for the destination. Two adshels was turned into the Iovver pans of an immodest Scotsman, challenging bassers to “Discover the Jewels of Scotland”.
RESULTS
More than 22% of the Stockholm residents saw at least one of the Kilts or any of the other 3 parts of the campaign. That means we reached more than every fifth of the over 2 million inhabitants of Sweden’s largest city with only five outdoor pieces. Also, a large number of people from countries such as Japan, Russia, Brazil and USA helped spreading the campaign on blogs and Tvvitter. A Google search on “Norwegian New
Destinations” gives a good idea on how these 5 outdoor ads has gone international.
Advertising Agency: Volt AB, Sweden
Copywriter: Petter Nylind
Art Director: Karl Andersson
Retouch: Staffan Kjellvestad
Final Art: Åsa Stjärnquist
Account Director: Louise Wallgren
Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Raymond Chan
Account Directors: Tom Evans, Liza Kan, Michelle You
Photographer: Teo Chai Guan
Illustrator: Christopher Wong
Advertising Agency: Publicis, Singapore
Creative Director: Alex Lim Thye Aun
Art Director: Alex Lim Thye Aun, Tattoo Yar
Copywriter: Alex Lim Thye Aun
Designer: Tam Ivy San
Copywriter: Kee Wei Shern
Photographer: Jeremy Wong (Nemesis Pictures)
Retoucher: Felix Wang
CCO: Calvin Soh
Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Director: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing
