A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment.
Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Sebastian Hardieck, Wolfgang Schneider
Creative Director: Ton Hollander, Jens Ringena
Junior Art Director: Claudia Janus
Junior Copywriter: Dominique Becker
Managing Director: Dirk Spakowski
Account Director: Thanh Vu Tran
Advertising Agency: DDB, Sydney, Australia Creative Director: Steve Wakelam Creative Director: Nick Pringle Executive Creative Director: Dylan Harrison Photographer: Nick Meek
Advertising Agency: Droga5, Sydney, Australia Executive Creative Director: Duncan Marshall Art Director: Roy Torres, Marcus Johnston Account Director: Nigel Seeto Photographer: Darren Capp Retoucher: Act Two
To promote a new season of Antiques Roadshow on Prime TV, DRAFTFCB Auckland took to the streets, placing price tags on numerous objects that could well be considered an antique in the future. From shopping trollies and picnic benches, to cars and arcade machines, all objects were labeled with prices far greater than their current value. Advertising Agency: Draftfcb, Auckland, New Zealand Creative Director: Chris Schofield Executive Creative Director: James Mok Creative Director: Billy Mcqueen Creative: Josh Stuart, Nick McFarlane Account manager: Katie Loverich
“When you stop in place for disabled, you make his life more difficult.”
In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: “but it’s only a minute.” So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.
Advertising Agency: Beats Below, Curitiba, Brazil Creative Director: Sulivan Cruz Art Director: Felipe Cleto Copywriter: Sulivan Cruz
Advertising Agency: Lowe Roche, Toronto, Canada Creative Directors: Mark Biernacki, Steph Mackie Art Director: Sean Ohlenkamp Copywriter: Rob Sturch Producer: Liz Walker Production Company: Head Gear Animation Audio Production: Grayson Matthews Music & Sound
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aurimas Kadzevicius
Copywriters: Vilius Gostevicius, Antonio Bechtle
Production company: Phantom
Advertising Agency: Milk, Vilnius, Lithuania Creative Director: Rimantas Stanevicius Art Director: Aistis Baltusnikas Copywriter: Vilius Gostevicius Copywriter: Antonio Bechtle Illustrator: Dalia Karpaviciute
Advertising Agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Copywriter: Ilan Nachmias
Art Director: Shlomi Yerushalmi
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Account Director: Einat Danon
Account Executive: Lital Kedmi
Planner Director: Dr. Uri Oren
Planner: Pnina Wiesman
Advertising Agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded nadir
Art Director: bat hen dori /Eran Peretz
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Account Director: Einat Danon
Account Executive: Lital Kedmi
Planner Director: Dr. Uri Oren
Planner: Pnina Weisman
Advertising Agency: DDB, London, UK Group Creative Director: Guy Bradbury Creative Directors: Chris Lapham, Aaron McGurk Copywriter: Neil McGuirk Art Director: Darren O’Beirne Photographer / Illustrator: Kiran Master Head of Art: Grant Parker Art Buyers: Julie Hughes, Helen Parker Designer: Pete Mould Retouching: Stuart Calder Director: Finn McGough Production Company: HOME.corp Agency TV Producer: Sarah Browell Producer: Trine Pillay Editor: Mark Burnett / Speade Post Production: Moving Picture Company Media agency: BBVS Media planner: Sandie O’Sullivan PR agency: Good Relations Social Team: Will Francis Account Director: Tamsine Foggin Account Executive: Angharad Thomas Planning Director: Richard Hill Account Planner: Elaine Miller Project Managers: Alex Coxhill, Brenda Petersen
Advertising Agency: BBH, London, UK Animation: John Robertson / Passion Pictures Creatives: Richard McGrann, Kevin Stark, Andy Clough, Adrian Rossi, Nick Kidney, Alex Grieve Producers: Matt Towell, Ruben Mercadel
To promote new UK band Dry the, River FOAM /Sony Music Creative Xavier Barrade created 3D paper-craft horse posters in collaboration and fly posted them across London. Barrade designed the horses in 3D with Google Sketch Up before printing out and assembling the component parts. Each horse took around 35 hours to build.
Advertising Agency: FOAM, Sony Music Creative, London, United Kingdom Creative Directors: Phil Clandillon, Steve Milbourne Creative Xavier Barrade Producer: Simon Poon Tip Director: Ricky Stanton Screenprinting: Bob Eight Pop
Advertising Agency: Interone, Munich, Germany Executive Creative Directors: Marco Mehrwald, Thomas Pakull Creative Director: Shin Oh Art Director: Christopher Grouls Copywriters: Christopher Grouls, Benjamin Lüttgen Post Production: Zehentner & Partner Account Executives: Katharina Aschauer, Tony Bergmann
The principal challenge was to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s attention. Our strategy was to fuse both things men love the most: Soccer and Women. So we created the “sexiest billboard” to appeal to men. We got amazing results, as we were able to get everybody’s attention on our brand, generating millions and millions of dollars in free press.
Advertising Agency: Biedermann McCann, Asunción, Paraguay Executive Creative Director: Federico Perie Creative Directors: Oscar Vera, Marcos Valdez, Ale Rebull Art Director: Ale Rebull Copywriter: Oscar Vera
