America’s favorite comfort food comforts freezing fans.
Kraft Macaroni & Cheese has warmed us on our coldest days for over 80 years. So why not take it to one of the coldest, most iconic places in America, Green Bay’s Lambeau Field, to let the warm, cheesy goodness work its magic there? A heated Big Noodle was delivered so that hardcore fans could warm themselves when the temperature falls below freezing.
Advertising Agency: CP+B, USA
“Save trees. Nurture life.”
Advertising Agency: OgilvyOne, Gurgaon, India
Creative Director: Richa Sinha
Art Director: Raju Das
Copywriter: Karan Raghav
Advertising Agency: Cossette Montreal, Canada
Animation: Jump Studios
Object Mapping: The Media Merchants
Advertising Agency: Draftfcb, Melbourne, Australia
Creative Director: Scott Lambert Senior
Art Director: Guy Collins
Senior Copywriter: Robin Feiner
General Manager: Amanda Wheeler
Group Business Director: Tim Hiley
Senior Business Manager: John Larkin
Head of Broadcast: Tania Templeton
Production Company: PRODIGY
Director: Brent Bonacorso
Executive Producer: Nerissa Kavanagh
Producer: Luke Copeland
D.O.P: Daniel Ardilly
Editor: Alexandre de Franceschi
Post Production: Animal Logic
Sound: Sonar
Advertising Agency: Dentsu, Brazil
Creative Director: Felipe Cama/ Alexandre Lucas
Copywriter: Gabriel Schmitt
Art Director: Estefânio Holtz
Photographer: Cadu Maya/ Zarella Neto
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Isabella Prata
Planner: Ira Finkelstein/ Werner Lucksch
Other Credits: Designer: Pimenta Print
Advertising Agency: Anomaly, USA
Art Director: Jon Zast
Copywriter: Andy Carrigan
Creative Directors: Mike Byrne
Producer: Andrew Loevenguth
Prod Company: Smuggler
Director: Tom Hooper
EPs: Brian Carmody, Patrick Milling Smith
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Asst Editor: Aaron Tompkins
Producer: Helena Lee
Telecine: Company 3
Colorist: Tim Masick
Post/Effects: Framestore NY
Senior Producer: Satoko Iinuma
VFX supervisors: Jonathan Hairman, Andy Rowan-Robinson
Lead Flame artist: Ben Cronin
Flame: Murray Butler, David Forcada, Miyuki Shimamoto
Flame Assists: Sabrina Tenore, Mayuko Saito
CG lead: Andy Rowan-Robinson
CG artists: Michitaka Inoue, Jessenia Nauta, Chris Caulfield, Tyler Heckman,
Jenny Bichsel, Jesse Flores, Christina Lum
Audio Post: audioEngine
Mixer: Tom Goldblatt
Producer: Jessie Meade
Executive Producer: Sharon DiTullio-Tepper
Music: Pull
Sound Design: Noises Digital
Sound Designer: Kim Christensen
“There will be no comfort. I am here to disrupt. If there is a way into your home I will take it.”
Advertising Agency: ADK, Singapore
A creative process is a rational process: every brand idea that comes out from BadDog is the result of specific steps assuring that we will stick to the goals. We wanted it to be clear to our clients. That’s why we always introduce ourselves with this infographic showing how brands are realized. Clients will know that a systematic agency is a good agency. And we’ll do a better job: because a conscious client is a better client.
Advertising Agency: BadDog, Milan, Italy
Creative Director: Alessandro Alziati
Art Director: Ilari Caldararo
Copywriter: Martina Andrea Migliore
Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Director: Wade Devers
Copywriter: Wade Devers, Wade Paschal, Chad Leitz, Ryan Dean Waite, Paul Shearer
Production Manager: Jim Spadafora
Photographer: John Huet
A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment.
Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Sebastian Hardieck, Wolfgang Schneider
Creative Director: Ton Hollander, Jens Ringena
Junior Art Director: Claudia Janus
Junior Copywriter: Dominique Becker
Managing Director: Dirk Spakowski
Account Director: Thanh Vu Tran
“The new Touareg. Fall in luxury.”
Advertising Agency: DDB, Sydney, Australia
Creative Director: Steve Wakelam
Creative Director: Nick Pringle
Executive Creative Director: Dylan Harrison
Photographer: Nick Meek
Advertising Agency: Droga5, Sydney, Australia
Executive Creative Director: Duncan Marshall
Art Director: Roy Torres, Marcus Johnston
Account Director: Nigel Seeto
Photographer: Darren Capp
Retoucher: Act Two
“You never know what it’ll be worth.”
To promote a new season of Antiques Roadshow on Prime TV, DRAFTFCB Auckland took to the streets, placing price tags on numerous objects that could well be considered an antique in the future. From shopping trollies and picnic benches, to cars and arcade machines, all objects were labeled with prices far greater than their current value. Advertising Agency: Draftfcb, Auckland, New Zealand
Creative Director: Chris Schofield
Executive Creative Director: James Mok
Creative Director: Billy Mcqueen
Creative: Josh Stuart, Nick McFarlane
Account manager: Katie Loverich
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Executive Creative Director: Tzur Golan
Chief Creative Officer: Gideon Amichay
Creative Director: Yaneev Avital
Copywriter: Oz Frenkel
Art Director: Nathan Freifeld
Photographer: Menachem Reiss
“When you stop in place for disabled, you make his life more difficult.”
In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: “but it’s only a minute.” So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.
Advertising Agency: Beats Below, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz
