“Cutting your sun exposure is easier than cutting out a skin cancer. Free 30+ sunscreen. There is nothing healthy about a tan. Protect yourself 5 ways from skin cancer”
Advertising Agency: Cooch Creative, Perth, Australia
Executive Creative Director: Ron Samuel
Creative Director / Copywriter: Ron Samuel
Art Director: Spencer Battista
Copywriter: Mick Colliss
Art Director: Aleisha Zappia
Advertising Agency: Bester Burke Slingers, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Directors: Tim Jones, Oskar Petty
Copywriter: Oskar Petty
Account Manager: Michele Peterson
Account Supervisor: Shirley Bester
Art Buyer: Nina Harle
Advertising Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Director: Alberto Weand Ortiz
Copywriters: Jorge Heilbron, Victor Chizmar
Illustrator: Henry Gonzalez
Published: March 2011
Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Marcelo Maciel
Copywriters: Igor Moura, Rafael Nântua
Published: June 2011
Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Garry Horner
Copywriter: Leandra Fallis
Art Director: Warrick Sears
Production company: Cream Studios
Account Director: Rod Killick
Photographer: Craig Buchanan
Series of posters created for JWT Atlanta’s new manifesto.
Advertising Agency: JWT Atlanta, USA
Executive Creative Director: Carl Warner
Associate Creative Director / Art Director: Rick Hill
Associate Creative Director / Copywriter: Matt Berger
Illustrator: Rick Hill
Published: March 2011
“This billboard absorbs air pollutants.”
Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country’s first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).
Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari
Advertising Agency: GHG, Sydney, Australia
Creative Director: Tim Brierely
Art Director: Daragh Ledwidge
Copywriters: Daragh Ledwidge, Catherine James
Illustrators: Toby and Pete
Photographer: Gary Sheppard
“You open a book and your life changes. Arrebato Books.”
Advertising Agency: Zapping/M&C Saatchi, Madrid, Spain
Advertising Agency: TBWA, Madrid, Spain
Creative Director: Montse Pastor, César Olivas, Cristina Davila
Head of the Creatives: Juan Sanchez, Guillermo Gines
Art Director: Gonzalo Vergara
Copywriter: Pablo Farrés
Using the NZ Football team’s famous nickname, the ‘All Whites’, as inspiration. we placed a topical double-page spread in the centre of the New Zealand Herald national broadsheet. The pure white ad ran on the morning of the All White’s final game at the 2010 World Cup as a celebration of their achievements.
Advertising Agency: US, Sydney, Australia
URL: http://www.stillforjapan.com/
Advertising Agency: McKinney, Durham, USA
Creators: Paul Davis, Andrew Quay, Ernesto Campabadal, Joe Hall, Sarah Kraus
Art Directors: Karla Mickens, Rob Resella, Amy Matheu
Copywriters: Tedd Wood, David Sloan
Creative Technologist: Jake Mitchell
Producers: Ben Eckerson, Peter Nelson, Michael Ross
Developer: Matt Hisamoto
Animator: Scott Gaston
Sound Design: Michael Montes
Client: Kaede Seville
Kenny Powers is back, and he’s running just about everything, in the latest installment of the Tubes campaign for KSwiss, out of 72andSunny and directed by Caviar’s Jody Hill. Here he takes on the role of K-Swiss CEO, enlisting some star athletes to help him steer the company and the world. The campaign also includes a digital component that lets shoppers use their mobile phone and Microsoft tags to access “secret content” as well as R-rated Powers performances on Funny or Dieand Facebook.
Advertising Agency: 72andSunny, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Creative Director: Barton Corley, Matt Murphy
Copywriter: Matt Heath, Teddy Miller
Junior Designer: Ben Dean
Director: Jody Hill
Director of Film Production: Sam Baerwald
Film Producer: Danielle Tarris
Director of Interactive Production: Rebekah Jefferis
Production Company: Caviar
Advertising Agency: M&C Saatchi, London, United Kingdom
Director: Simon Stock
Creative Director: graham fink
Copywriter: Orlando Warner
Art Director: Orlando Warner
Account Director: Sadie Westwood
Agency Producer: Bruce McKelvie
Account manager: Sam Houlston
Operational lease is not a popular financing solution amongst companies in Romania since they had other competitive options until now. Our task was to teach the target about its competitiveness. Hertz Lease makes cars so affordable for companies that now every car can be a company car. A customer sensitive message.
Advertising Agency: The Secret Service, Romania
Creative Director: Mihai Ene
Art Director: Dragos Gheorghiu
Copywriter: Mihai Ene
Account management / Planning: Adina Sorescu
Advertising Agency: Dentsu, Brazil
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriters: Alexandre Lucas, Gabriel Schmitt
Art Directors: Felipe Cama, Estefânio Holtz
Illustrator: Adriano Zagottis
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisors: Alexandre Natacci, Beto Lago
Planners: Ira Finkelstein, Werner Lucksch
Advertising Agency: Lowe Porta, Chile
Creative Directors: Gonzalo Baeza, Mariano Pérez
Art Directors: Mariano Pérez, Sergio Andrade
Copywriters: Gonzalo Baeza, Alejandro Calleja
Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officers: Dan Wieden, John Jay
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Alberto Ponte, Ryan O’rourke
Art Director: Taylor Twist
Copywriter: Caleb Jensen
Agency Producer: Erika Madison
Advertiser’s Supervisors: Todd Pendleton, Meiwa Tei, Omar Johnson
Planners: Rebecca Stambanis, Chris Cummings
Account Supervisors: Karrelle Dixon, Alyssa Ramsey
Production Company: Imperial Woodpecker
Director: Stacy Wall
Producers: Doug Halbert, Dina Oberley
Editors: Robert Duffy, Healy Snow
Sound Design: Stimmung, Gus Koven, Jack Catlin, Ceinwyn Clark
Music: Jan Hammer
Post Production: Tony Smoller, James Allen, Rachel Kaminek
Advertising Agency: Goodby Silverstein & Partners, USA
With 188KW of power, the Volkswagen’s Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R. For the price of a quarter-page magazine ad, we created an unusual activation that communicated the New Golf R’s extreme power in an interesting and amusing way.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Art Director: Emma Butlin
English Translation of Main Headlines:
1 – BLACK SEMI-NEW REVOLVER But you can call it a car in the hands of who speeds. Drive with responsibility. A warning by Ecovia, Ecocataratas and the Federal Highway Police.
2 – CHROME PLATED PISTOL But you can call it a car in the hands of who travels without using a seat belt…
3 – REVOLVER WITH A WOODEN GRIP But you can call it a car in the hands of who doesn´t keep a safe distance…
4 – SEMI-AUTOMATIC PISTOL But you can call it a car in the hands of who drinks…
Advertising Agency: Terremoto, Curitiba, Brazil
Chief Creative Officer: Ricardo Gandolfi
Creative Director: Ricardo Gandolfi
Art Director: Ricardo Hurmus
Copywriter: Ricardo Gandolfi
Planner: Ricardo Gandolfi
Account Manager: Ricardo Gandolfi
Account Supervisor: Ricardo Gandolfi
