Advertising Agency: Wieden+Kennedy, Portland, USA Chief Creative Officers: Dan Wieden, John Jay Executive Creative Directors: Mark Fitzloff, Susan Hoffman Creative Directors: Alberto Ponte, Ryan O’rourke Art Director: Taylor Twist Copywriter: Caleb Jensen Agency Producer: Erika Madison Advertiser’s Supervisors: Todd Pendleton, Meiwa Tei, Omar Johnson Planners: Rebecca Stambanis, Chris Cummings Account Supervisors: Karrelle Dixon, Alyssa Ramsey Production Company: Imperial Woodpecker Director: Stacy Wall Producers: Doug Halbert, Dina Oberley Editors: Robert Duffy, Healy Snow Sound Design: Stimmung, Gus Koven, Jack Catlin, Ceinwyn Clark Music: Jan Hammer Post Production: Tony Smoller, James Allen, Rachel Kaminek
With 188KW of power, the Volkswagen’s Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R. For the price of a quarter-page magazine ad, we created an unusual activation that communicated the New Golf R’s extreme power in an interesting and amusing way.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Art Director: Emma Butlin
1 – BLACK SEMI-NEW REVOLVER But you can call it a car in the hands of who speeds. Drive with responsibility. A warning by Ecovia, Ecocataratas and the Federal Highway Police.
2 – CHROME PLATED PISTOL But you can call it a car in the hands of who travels without using a seat belt…
3 – REVOLVER WITH A WOODEN GRIP But you can call it a car in the hands of who doesn´t keep a safe distance…
4 – SEMI-AUTOMATIC PISTOL But you can call it a car in the hands of who drinks…
Perfume: We took the classical cartoon cliche of the “smell hand” and change it into the “L” hand sign that stands for looser. Therefore our character is a looser because he cannot smell the lady’s perfume.
Roses: In this case we used the “smell hand” cliche from the old cartoons as a “going down” gesture. Therefore the actress is down because she cannot smell the flowers sent by the lover/admirer.
Pie: The “smell hand” now comes from a pie and makes fun of the kid who doesn’t notice it, although he is in search for goodies.
Advertising Agency: Centrade Saatchi&Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Director: Ionut Vlad
Copywriter: John Pallant, Andreea Bagita
Illustrator: Mihai Tenovici
Additional credits: Liana Petrascu, Ema Spirache, Corina Bratu
Advertising Agency: DDB, Sydney, Australia Executive Creative Director: Dylan Harrison Creative Directors: Steve Wakelam, Nick Pringle Digital Creative Director: Matt Grogan Digital Art Director: Ramon Rodriguez Managing Partner: Nicole Taylor Planning Director: Nick Andrews Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy Project Director: Todd Osbourne Agency Producers: Brenden Johnson, Sam Meehan Digital Producer: Ellie Campbell Digital Design / Production: Per Thoresson, Mauricio Massaia, Marcio Puga, Orrr Production Manager: John Wood
Advertising Agency: DDB, Australia Executive Creative Director: Dylan Harrison Creative Directors: Steve Wakelam, Nick Pringle Digital Creative Director: Matt Grogan Digital Art Director: Ramon Rodriguez Managing Partner: Nicole Taylor Planning Director: Nick Andrews Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy Project Director: Todd Osbourne Agency Producers: Brenden Johnson, Sam Meehan Digital Producer: Ellie Campbell Digital Design / Production: Per Thoresson, Mauricio Massaia, Marcio Puga, Orrr Production Manager: John Wood
