Pokerstars: Strings

July 11, 2011 at 09:56 · Filed under Film

Advertising Agency: Hello White Parrot, Hamburg, Germany
Creative Director: Florian Pagel
Art Director: Florian Pagel
Copywriter: Florian Kähler

Cape Times newspaper Drive Times: For Sale

July 11, 2011 at 09:56 · Filed under Ambient

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, we went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles directly to the public at a remarkably good price (via posters around the city, emailers and ‘for sale’ signs attached to their cars). When callers call the cellphone number (+27) 82 234 5800, they are greeted by one of our three fabricated characters: Clifford, Mike or Doris. However, these are merely pre-recorded messages made to sound as if the caller has in fact gotten through to them. Once the caller puts down the phone, they are immediately sent the following SMS: Before you consider buying a vehicle from anyone else, consult the Drive Times for new & used vehicles. Free every Thursday with the Cape Times. Know all about it.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Romano Cardinal
Copywriters: Natalie Rose, Chris De Villiers
Client Services: Kyle Dewar, Claire Dodds
Media partner: Strike Media
Producer: Brian Scott
Sound Studio: Sterling Sound
Sound Engineer: Lorens Persson

Axe: Googly

July 11, 2011 at 09:55 · Filed under Print

Advertising Agency: Lowe MENA Dubai, UAE
Creative Directors: Mark Lewis, Komal Bedi Sohal
Art Director: Manosh Kumar Talukdar
Group Account Director: Tej Desai
Account managers: Anita Adaman, Prashob Ravi

Pepsi: Uncle Teddy

July 11, 2011 at 00:35 · Filed under Film

Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Art Director: John Baker
Copywriter: Chris Jones
Senior Producer: Mila Davis
Assistant Producer: Stephanie Dziczek
Production Co: Pytka
Director: Joe Pytka
EP: Tara Fitzpatrick
Editorial Co: Nomad Editorial
Editor: John Murray
EP: Susye Melega
Producer: Nicole Steele
VFX Co: QuietMan
VFX Artist: Johnnie Semerad
EP/Partner: Carey Gattyan
Music: Montell Jordan “This is How We Do It”

Sapporo: Motion Projection Tear Down

July 10, 2011 at 14:08 · Filed under Ambient

Advertising Agency: Dentsu, Canada
Executive Creative Director: Andy Manson
Interactive Creative Director: Peter Gomes
Art Director: Peter Gomes
Copywriter: Andy Manson
Producer: Dave Medlock, Cameron Moffat
Developer: SplitElement, Toronto
Digital Media Company: Bash Corp, Grassroots Advertising Inc.

Giant bikes: Real Riders Sponsorships

July 10, 2011 at 13:52 · Filed under Film

Advertising Agency: Leo Burnett, Melbourne, Australia
Creative Director: Jason Williams
Art Director: Justin Nagorcka
Copywriter: Sarah McGregor
Director: Marcus Flack, David Schmidt / Liquid Creations

Samsung WB700: Worker, Youngko, Family

July 10, 2011 at 13:47 · Filed under Print

“Group shots, without group efforts. WB700 with wide-angle lens.”

Advertising Agency: Cheil, Beijing, China
Executive Creative Directors: Jason zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Photographers: Zhong Shi, Jing Hui
Retouching: Zhong Shi
Account team: Wenkey Chen, Frankee Wang

Lego: Car, Armchair

July 10, 2011 at 13:46 · Filed under Print

Creatives: Jacques Denain, Nicolas Dumenil

TV Record Minas: Tiger, Parrot, Lion

July 10, 2011 at 13:46 · Filed under Print

“Don’t let the planet off air.”

Advertising Agency: Feeling Comunicação, Belo Horizonte, Brazil
Creative Directors: Marcos Camargos, Fredh Guedes
Art Director: André Luiz Carvalho
Copywriter: Saul Gervásio

Folha de Pernambuco: World Press Freedom Day

July 10, 2011 at 13:45 · Filed under Print

“If it didn’t exist, the news would get to you like this. May 3rd, World Press Freedom Day.”

Advertising Agency: Arcos Comunicação, Recife, Brazil
Creative Director: Marcus Oliveira
Art Director: Eduardo Fialho
Copywriter: Guto Campello

Viva e Deixe Viver: Little Red Riding Hood, Peter Pan

July 10, 2011 at 13:45 · Filed under Print

“Sometimes a story is worth a prayer.”

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Creative Directors: Alan Strozenberg, Leo Macias
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Gelmi

São Paulo School Cinema Courses: Cameron, Almodovar, Tarantino

July 10, 2011 at 13:44 · Filed under Print

Advertising Agency: Dentsu, Brazil
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriters: Alexandre Lucas, Gabriel Schmitt
Art Directors: Felipe Cama, Estefânio Holtz
Photographer: Rogerio Miranda
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Isabella Prata
Planners: Ira Finkelstein, Werner Lucksch
Shaping: Studio Caio Morel

Conselho Nacional Do Sesi: The World’s Biggest Hug

July 9, 2011 at 23:28 · Filed under Ambient

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people’s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention. We decided to think big. To give this hug we chose the greatest monument of Brazil, one of the seven wonders of the modern world: Christ the Redeemer, at Rio de Janeiro. For two days, the statue’s lights were turned off. Using map projections we have created the illusion that Christ was closing its arms.

Advertising Agency: Monumenta, Brazil
Creative Directors: Carlos Grillo, Raphael Pontual, Frank Engelbert
Art Directors: Cloves Menezes, Glauber Dorotheu
Copywriter: Paula Cunha
Planner: Fernando Torres
Account Manager: Martha Leticia Ferreira
Account Supervisor: Livia De França
Producers: Rosely Youssef, Daniela Hemesath

ATG Swedish Horse Racing: The Race

July 9, 2011 at 23:27 · Filed under Web

URL: http://www.racet.nu/?lang=eng

We wanted to engage a new younger audience in horse racing. So we invented The Race – The world’s most emotional game. The Race is a realtime multiplayer game where you compete against up to five other people on the net. But we wanted to involve more senses than usual to create an emotional response. In gameplay you can therefore use your voice (through the built-in microphone) to cheer your horse forward. We have also used the webcam to create an unusual photo finish where people can easily share evidence of their emotional response to the game with others. The design is inspired by the classic/retro Kentucky Derby which could be found at fun fairs in the past. Advertising Agency: Åkestam Holst, Sweden
Art Director: Björn Gustafsson, Jesper Holst
Copywriters: Patrick Dry, Mark Ardelius, Anders Byström
Digital Producer: Alex Picha
PR-Director: Martin Cedergren
Planner: Mikael Grenros
Production Manager: Ikka Norberg
Account Executive: Nico Hasselström
Speaker: pdhubba
Digital Production: From Stockholm With Love
Sound Production: Plan8
Producer: Alex Picha
Director: Nisse Axman
Director of Film / Photography: Oskar Törnros

Vodafone: Pro Self Employees

July 9, 2011 at 13:33 · Filed under Ambient

Vodafone presents Pro self employees, a tribute to those people who really do acrobatic things to maintain their business day by day.

Advertising Agency: Tangoº, Spain
Director: Antonio Mendez
Movie: Iván Mena Tinocco
Creative Directors: Jhota Juliá, Adrian Vall
Producer: Daniel Terry
Client Services: Idoia Moisen
3RUN: Parkour & FreeRunning