Challenge: How to launch local ice coffee in a highly saturated market owned by two international brands and link it with the brand name “Flert” (flirt). Solution: Put it on the streets where both are consumed most often, especially in the summer, make the flirting of the media alive and spread the message about the new product in the communication space where it belongs – on the go. Results: A lot of positive reactions on the street, but also generated digital media buzz on twitter and facebook with a minimal budget.
Advertising Agency: lpt communication, Belgrade, Serbia Creative Director: Ivan Živković Art Directors: Mira Karaklajić, Miloš Milanović Copywriter: Bojan Šaptović Account team: Milica Okanović, Radojka Govedarica, Jovana Miljković Producer: Snežana Spasić – Ždrnja, Igor Prokić
Advertising Agency: JWT, Melbourne, Australia Director: Mark Molloy Account Director: Prue Tehan Account Director: James Bilaver Planners: Angela Morris, Anuj Mehra Client Team Director: Peter Randeria Sound: Front of House Executive Creative Director: Richard Muntz Art Director: Keith Nicolas Copywriter: Scott Glennon Agency Producer: Justine Kubale Agency Producer: Jill Wheeler Music / Sound Production: Level 2
Production Company: Woofly Production, Beijing Film Director / Creative Director: Michael Wong, Chan Chou Director of Photography: Zhang Chengdong Art Director: Lucy Du Executive Producer: Myra Wu Producer: Lesley Sun Marketing Team: Hui-E Seeto, Selina Zhang
Advertising Agency: Minha Comunicação, Rio de Janeiro, Brazil Creative Director: Vitor Borges Art Directors: Felipe Paganoti, Vitor Borges Copywriter: Vivian Lisboa 3D/Retouch: Mollow Studio
Advertising Agency: Volt, Stockholm, Sweden Creatives: Anton Lipovskoy, Lina Johansson, Petter Nylind, Karl Andersson, Jörgen Berglund Account Manager: Ursula Borg Retouch: Staffan Kjellvestad
Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country.
Advertising Agency: Voskhod, Yekaterinburg, Russia Creative Director: Andrey Gubaydullin Art Director: Vladislav Derevyannykh Copywriters: Evgeny Primachenko, Anton Kotovski, Denis Eliseev, Aleksandr Ragozin Designers: Georgy Malkov, Marat Djantuganov
“It’s been 50 years since we started making furniture in Poland.”
Although the first IKEA store was open in 1991 IKEA’s presence in Poland lasts for much longer. In 1961 IKEA’s founder Ingvar Kaprad came to Poland and apart from developing a taste for vodka he ordered first 500 OGLA chairs in one of local furniture factories.
Advertising Agency: EuroRSCG Warsaw, Poland Creative Director: Jacek Szulecki Art Director: Rafal Rys Copywriter: Magda Banasik Photographer: Jacek Wolowski Group Account Director: Agnieszka Wichracka Account Director: Ewa Wolska-Rzewuska
Advertising Agency: Grey, New York City, USA Chief Creative Officers: Tor Myhren, Jeff Odiorne Executive Creative Directors: Ari Halper, Steve Krauss Creative Directors: Sean Burns, Fred Liedtke, Stu Mair, Doug Fallon Director Broadcast Production: Bennett McCarroll Agency Producer: Diana Gay Production Company: Lookout Entertainment Director: Michael Spiller Editor: Alex Cohan / Vision FX: Method/Vision Color Correction: Tim Masick / CO3
A longtime champion of happiness, Coca-Cola has always tried to express a refreshingly positive view of the world, bringing us, among others, “Enjoy Life” (1924), the creation of the Coca-Cola Santa Claus (1931), and more recently “Open Happiness” (2009). The latest instalment of the Emmy & TIME nominated Happiness Factory series, The Great Happyfication is an all-singing, all-dancing six-minute animation that distills the secrets of happiness. “The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes”, says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola. “I am absolutely delighted with the work from W+K, Psyop and Human. This is a partnership that has steered the direction of Happiness Factory for the last six years. In truth the work just keeps on getting better and better. Rather like drinking a bottle of ice cold Coke, you just never want it to end.” Created by the people who brought you the Happiness Factory, advertising agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, the Great Happyfication is set across the epic landscapes of said Factory. Viewers are guided through the film by narrator Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader you will ever meet, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way. Mark Bernath, Executive Creative Director at Wieden+Kennedy Amsterdam comments “Coke doesn’t want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it.” Launched at the World of Coca-Cola attraction in Atlanta in June, the Great Happyfication will premiered on the global stage on Facebook at 3pm GMT / 10am EDT today to over 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.
Advertising Agency: Wieden+Kennedy, Amsterdam, Netherlands Executive Creative Directors: Eric Quennoy, Mark Bernath Creative Directors: Eric Quennoy, Mark Bernath Art Director: Mathew Jerrett Copywriter: Sean Vij Broadcast Director: Erik Verheijen Agency Producers: Olivier Klonhammer Planner: Amanda Feve Group Account Director: Andrew Kay Account Director: Philip Jacobson Account Manager: Ilkay Dibekoglu Project Manager: Kate Blumer Executive Producer: Kim Wildenburg Business Affairs: Karen Crossley Production Company: Psyop / Smuggler Director: Psyop Psyop Creative Directors: Todd Mueller, Kylie Matulick Executive Producer: Neysa Horsburgh Producer: Amanda Miller Assistant Producer: Chase Masterson Animation Lead: Dan Vislocky 3D Lead: Kyle Cassidy Compositing Leads: Danny Koenig, Jason Conradt Editor: Brett Nicolletti Sound Design: Henry Boy Sound Designer: Bill Chesley Executive producer: Kate Gibson Audio Post: Grand Central Sound Studios Sound Designer/Mixer: Raja Sehgal Music Company: Human Composers: Edmond Dunne, Timothy Moore, Andrew Bloch, Morgan Visconti
Advertising Agency: Draftfcb, Hong Kong Creative Directors: Iris Lo, Timothy Chan, Ming Chan Art Directors: Lo Ka Ki, Michael Chan, Ming Chan Copywriters: Jann Yu, Timothy Chan, R.Chen Illustrators: Sunny Lo, Joe Wan
“Do you know what driving 195mph feels like? Well, this is how it smells.”
Advertising Agency: Baldwin&, Raleigh, USA Creative Directors: David Baldwin, Bob Ranew Art Director / Bottle Design: Rob Frasketti Copywriter: Haley Reaver
