During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.
Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland Creative Director: Daniel Comte Art Director: Frédéric Nogier Copywriter: Tizian Walti Consulting: Rolf Jeger, Martin Gonzenbach, Nina Marti Images and Retouching: Ansichtsache Promotion: Spool
Advertising Agency: Draftfcb, Cape Town, South Africa Executive Creative Director: Francois De Villiers Creative Directors: Aaron Harris, Doug Larter Art Director: Riaan van Wyk Copywriter: André de Wet Agency Producer: Vanessa Parkin Photographer: David Prior
Advertising Agency: DDB, Berlin, Germany Executive Creative Director: Amir Kassaei Creative Director: Natalie Sofinskyj Art Director: Tim Schmitt Head of TV: Boris Schepker Senior Producer: Christine Kastens Director: Psyop Production Company: Psyop / Smuggler Creative Directors: Todd Mueller, Kylie Matulick Executive Producer: Neysa Horsburgh, Frederic Liebert Psyop Producers: Frederic Liebert, Jamey Kitchens Psyop Associate Producer: Minh Ly Executive Producers / Partners: Patrick Milling Smith, Brian Carmody Executive Producer / COO: Lisa Rich Executive Producers: Allison Kunzman, Laura Thoel Smuggler Live Action Producer: Michael Schlenker Director of Photography: Max Goldman Visual Effects: Psyop, Los Angeles Creative Lead: Paul Cayrol VFX Supervisor: Chris Eckardt Designer: Paul Cayrol Storyboard Artist: Vinny Dellay Editor: Brett Nicoletti Assistant Editor: Taichi Erskine Lead Flame: Miles Essmiller 3D Lead: Chris Eckardt 3D Team: Craig Christian, Mark Lipsmeyer, Matt Berenty, Sean Kealy 2D Team: Dylan Spears, Kendra Ryan, Matt Lavoy, Shervin Etaat, Song Kim, Taik Lee
September 16, 2011 at 00:29 · Filed under Mobile, Web
“I bet you can QUIT” for the American Cancer Society is a platform which targets the friends of the smokers instead of the smokers themselves to quit smoking.
Advertising Agency: Ogilvy, New York, USA Art Director: Lisa Zeitlhuber Copywriter: Nicholas Partyka Instructor: Tara Lawall
To make evident the main attribute of our product we decided to use the most popular scratch of the print world. THE SCRATCH AND WIN. With an appealing headline, we invite the reader to scratch off the areas that conceal two different stories. With every scratch, the stories move farther away from what the headline hinted them to be about and quickly spin into a series of unfortunate events. The way the stories develop make evident that with every scratch you can spoil a good story. We created something unlike anything ever seen on a magazine in Colombia.
A young man was left duct-taped to a pillar in the center of Serbian capital city Belgrade, as if it was result of a last night’s prank. Shocked and confused passers-by did all the media work via social networks within only a couple of hours. All national web portals, newspapers, radio and (competitive) TV stations reported about the “bizarre” event, generating around 100 000 euros media coverage. Following “Pranked” weekend had the highest ratings in history of MTV Serbia. Production euros spent: 50. Media euros spent: 0.
Advertising Agency: McCann Erickson, Belgrade, Serbia Creative Directors: Jana Savic Rastovac, Vladimir Cosic Art Directors: Marko Savic, Marko Prokic Copywriter: Marko Savic Photographers: Marko Prokic, Slobodan Markovic
Advertising Agency: McCann Erickson, Warsaw, Poland
Art Director: Marcin Sosiński
Copywriter: Zofia Smełka
Illustrator: Marcin Sosiński
Graphic Designer: Marcin Sosiński
September 15, 2011 at 12:48 · Filed under Film, Web
Advertising Agency: Radar Studios, Chicago, USA
Creative Director: Scott Small
Associate Creative Director: Joel Walker
Art Director: Adam Dubinsky
Copywriter: Joel Walker
Executive Producer: Joel Walker
Account Executive: Jaimie Flagg, Zack Stoller
Production Company: Radar Studios
Directors: Sam Macon
Director of Photography: Sam Macon
September 15, 2011 at 12:07 · Filed under Film, Web
Director: Saman Keshavarz
Producers: Ross Levine, Francis Pollara
VFX: Alessandro Schiassi
Cinematographer: Justin Gunrari
Editing: Nate Tam
Production Company: Paydirt Pictures
Rep & Special Thanks: Danielle Hinde (Doomsday Entertainment)
Executive Producers: Lanette Phillips, Jon Ker, Jeremy Barrett
Advertiser’s Supervisor: Axel Renaudin
Prod Compagny: Georgeous, Les Télécréateurs
Director: Peter Thwaites
Producer: Anne Hashmi, Geneviève Triquet
Sound Production: THE
